Introduction
This chapter aims to explain the research methodology carried out throughout the research study. Firstly the selected research design is defined and described. This is followed by an explanation of the research approach and subject paradigm chosen for the research. Subsequently, this chapter focuses on describing the secondary data methodology used in the literature review of the research. Later, the information regarding to the primary data methodology is given. This section explicates the reasons behind the selection of a quantitative approach as well as the instrument employed to collect the data. In addition the questions included in the questionnaire are explained and pre-tested. Lastly the sampling method is also described in conjunction with the data analysis process and the ethical standards of the research study.
4.1 Type of research design
A research design according to Churchill and Iacobucci (2005) can be defined as
“The framework or plan for a study, used as a guide to collect and analyze data. It is the blueprint that is followed to complete a study”.
In other words a Research Design represents the skeleton of a dissertation project allowing the researcher to create the appropriate conditions for the analysis and collection of data. McGivern (2009) adds that by developing and selecting an accurate research design the chance of completing a high quality research increases and provides the necessary “evidence” to answer the research problem in a successful way.
In line with the objectives set, this research will favour a combination of descriptive design and exploratory design. The descriptive design can be defined as “a type of conclusive research that has its...
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...using a Likert scale it will be possible to establish the different levels of influence that CSR has over the purchase intention of a number students. Furthermore, this scale will allow creating comparisons between respondent’s answers and opinions.
The questionnaire for this research study was divided into four sections with different objectives in terms of the information to be collected. The first section refers to the demographic data of the respondent. It was integrated by four questions with the aim to obtain an insight of participant’s main characteristics. These set of questions will provide the necessary information to establish differences or similarities between genders, age groups or social groups. Moreover, the demographic section will help to determine the level of influence that CSR has over different segments of the student population.
In response to the question set, I will go into detail of the study, consisting of the background, main hypotheses, as well the aims, procedure and results gathered from the study; explaining the four research methods chosen to investigate, furthering into the three methods actually tested.
Different styles of research are employed in research to safeguard that the facts are acquired to permit examiners to find resolution to the principal queries for the study correctly, therefore, evading uncertainty ( ). Acquiring relevant proof encompasses stipulating the type of proof mandatory in answering the query. Methodological designs encompass logical complications; therefore, matters of sampling, information gathering methods, and queries are secondary to the type of method used in research. Strategies are often compared with quantitative and qualitative research methods. Research and collective studies are often observed as principal specimens of quantitative research and are evaluated compared to the flaws and strong point of numerical, examination, and quantitative research methods ( ).
Evidence-based practice utilizes research design analysis from arrays of studies design, it is imperative for research scholars to understand how to read, and how to comment on the quality of research design utilized. There is three major research designs, namely quantitative, qualitative and mixed method; however; mostly utilized in evidence-based practice are quantitative and qualitative. The quantitative and qualitative research designs are exclusive in the description and generate distinct outcomes. Quantitative research design explores relationship amongst independent design variables, the data compilation approach and design firmly controlled than the qualitative data compilation (Polit & Beck, 2017). The outcome of an
The main purpose of the research design is to serve as a guideline for the entire research.
Research allows for the undertaking of information-finding activities; establishing facts and reaching new conclusions. (Smith, M. 2010) It is important when conducting research to ensure to use the correct research design that will prove to be the most effective for the desired study being investigated. There are a number of different research designs; experimental, correlational, survey, observational, case study and ethnography.
In “Research design Qualitative, Quantitative, and Mixed Methods approaches” by John W. Creswell has explained three different approaches to design research topics. According to the author to design any research topic you have to do first inquiries about the research topic. While doing this there is three important factor that one should keep in mind. The first is there any alternative claims on this topic, the second is which strategies to use to inquire and third is the methods that can be used. The paper also tells us each this step in more details. There are three methods to approach to the research and those are qualitative, quantitative, and mixed methods. Using these methods researcher can translate his research into practice. To design
Experimental designs are viewed as the most accurate, and most demanding of research designs, requiring strict attention to rules and procedures. Researchers use these research designs to manipulate and control testing procedures as a way to understand a cause and effect relationship. Commonly, independent variables are manipulated to judge or decide their effect on a dependent variable (Trochim & Donnelly, 2008).
Jankowicz (2005) describes research design as “the deliberately planned arrangement of conditions for analysis and collection of data in a manner that ai...
Now within the rest of this paper you will be finding a few different things getting discussed. Staring it off we will be discussing the articles that we have found to make our arguments and hypotheses. After wrapping up the literature reviews we will be discussing the hypotheses thus continuing onto our variables and indicators. Once we discuss our hypotheses we will be moving onto the research design. The research design will have our general issues, sampling, and methods.
The nature of research instruments, the sampling plan and the type of data the research design constitutes the blueprint for the collection, the measurement and analysis of data. It aids the researcher in the allocation of his limited resources by posing crucial choices.
A research design basically comprises of procedures and methods to be taken in order to achieve the pre-determined research objectives or to test the formulated hypotheses statements. The role of a research design is to ensure that statistical findings generated by the data would provide valid and conclusive answers to the stated research questions. Research design can take various forms, namely (i) exploratory research, (ii) descriptive research and (iii) causal research. This study is a descriptive approach and this mean that we wanted to describe and reveal particular characteristics and pattern.
CSR is a concept where company involves in social and environmental in their business operations. This is done to achieve a balance of economic, environmental and social obligations.in simple terms giving a hand for those who are not capable of achieving with their objectives and attending to them so that they could make those objectives a reality. This could improve organizations cooperate image which would also leads to attain a high market share.
Methodology is a body of knowledge that enables researchers to explain and analyze methods – indicating their limitations and resources, identifying their presuppositions and consequences, and relating their potentialities to research advances (Miller 1983). Moreover, it underpins the types of questions that can be addressed and the nature of the evidence that is generated (Clark et al. 1984). Figure 1.0.1 below illustrates different layers and approaches that are available and must be consistently employed when conducting a research. In accordance with the research onion, prior data collection and analysis techniques can be determined, considerations on several issues must be completed.
Research is defined as an organized and planned approach for learning. It is a scientific technique to find solutions to the problems which are related and has significant effect on the society. As pointed out by Gerald Milburn, “Scientific research is a chaotic business, stumbling along amidst red herrings, errors and truly, creative insights. Great scientific breakthroughs are rarely the work of a single researchers plodding slowly by inexorably towards some final goal. The crucial idea behind the breakthrough may surface a number of times, in different places, only to sink again beneath the babble of an endless scientific discourse”.
What is CSR? CSR is the campus of social responsibility. CSR is a mentoring program conducted by students to handle drop out children, as well as children who do not have a birth certificate, and others. CSR aims to address the social issues of children, increasing participation of all elements of society in the program of limiting social problems of children. The purpose of the establishment of this CSR is to be able to provide a good role model for children, returing dropouts to school and vulnerable children dropping out to stay in school.