In Public Relations, the purpose is to represent those who cannot represent themselves. We are the voice of the people, and the reason why we are invested to do so. Whether we are Publicists, Advocates, or CEO of companies; we are the voice of the projects we have put our time in. As I read in an article about Public relations it was described, “Fighting creditability is important battles. If a negative story is not dealt with fast, it can badly damage the brand.” Figuratively this explains why inner cities issues go unrecognized, when they have officials hired to represent their behalf. However, many problems go unresolved because of lack of resources available. In experiences, when there are individuals of communities who are willing to fight for conflicts that halt them from feeling comfortable in their homes, politicians of office will take that into account. Eventually there will be steps taken in order for residents to feels comfortable with their neighborhoods. However, someone inexperience may come off as incompetent, because they lack the matriculation to get their views and opinions across. When I pursue my career my Public Relations I want to fix the problems that go unresolved. As a Public Relator I would be able to resolve community issues, teach residents of communities to voice their opinions of problems, and give residents the tools to resolve their issues of their communities if it has to resort to that. As said by the infamous publicist Charles Nelson upon good press, “Publicity is a great purifier because it sets in action. The forces of public opinion, and in this country public opinion controls the courses of the nation.” This means when something goes unpredicted of unhandled, we have to take ma... ... middle of paper ... ...lic relations disaster that is the net, in some ways is the fundamental are really good?” The fundamental of what we need is what can be achieved. Public Relations cannot only be accomplished by higher individuals. It can be best achieved through someone who has experience with it first-hand. It should be accomplished. From my past to my present I can identify with those just want more for themselves and their families. Works Cited "Baltimore Public Relations Council | Baltimore PR Networking." Baltimore Public Relations Council. N.p., n.d. Web. 04 Apr. 2014. Cutlip, Scott M., Allen H. Center, and Glen M. Broom. Effective Public Relations. Englewood Cliffs, NJ: Prentice-Hall, 1985. Print. "Public Relations: Growing Companies." Bmore. N.p., n.d. Web. 04 Apr. 2014. "What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., n.d. Web. 04 Apr. 2014.
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
Toxic Sludge is Good for You is an accumulation of real life PR situations that depict the worst of the worst in the American public relations industry. The authors tell one side of the story by naming names and revealing how they worked their magic to manipulate and deceive the public. The book exposes bogus news, made up ‘grassroots” organizations, public relation spies, and other methods to demonstrate how information that comes from corporations, politicians, and other governments can be skewed and controlled before it reaches the masses.
Not knowing what to do, businesses tried to buy out journalists to silence them and to pay for advertisements in the newspapers (Seitel, 2006, pg. 29). This strategy did not work for long however because “the best way to influence public opinion was through honesty and candor” (Seitel, 2006, pg. 29). Out of this idea came the first great public relations counselor, George V.S. Michaelis
Bonila, Denise M., and Levy, Beth, Eds. The Power of the Press. H. W. Wilson, 1999.
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
James Burke followed the following rules of public relations; “To inform; To persuade, To motivate and To build mutual understanding”. (Seitel, Fraser P. 2014) One cannot imagine what his thoughts were, but to be calm enough to thoroughly think through a process is truly commendable.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Mogel, Leonard. Making it in Public Relations: An Insider's Guide to Career Opprotunities. Web. Prod. Lawrence Erlbaum Associates. Mahwah, 2002.
Public Relations Deals with Various or Multiple Publics. Public relations professionals segment their audiences into the smallest units possible. Examples of publics include customers, potential customers, employees, suppliers, distributors, retailers, government regulators, competitors, media, environmental advocacy groups and consumer advocacy groups (Bobbitt & Sullivan, 2009).
Public Relations deals with a broad range of strategies and methods, therefore, it is not easily defined. In my opinion, a good definition of public relations would include to communicate not only an institutions main purpose and mission, but to keep the institution involved in the public opinions reaction to the institutions strategy in doing do. This paper examines several experts' definitions of public relations to see what the differences are among them while identifying what the constant theme among them is.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
Although marketing and public relations have different outputs of reaching out to public through communication, yet there is confusion between marketing and public relations. Before defining public relations with all its wants and needs it is important to understand the difference between those two.
Before we proceed with the in-depth discourse of international public relations, we have to first define what international public relations is. There are a variety of different definitions used to define this terminology. Culbertson (1996) defined international public relations as the focus of the “practice of public relations in an international or cross cultural context.” He wrote that it requires the practice of public relations in at least four different realms; transnational economic transactions; intergovernmental relations; international organizations; ...
Public relations have turned from “crude attempts to aggrandize a ruler’s accomplishments to being the full-service communication industry it is today,” (pg. 329, Rodman). New media and technology have changed the face of public relations from ancient Greek teachers of rhetoric to companies salvaging hopeless reputations of businesses on the brink of disaster. Public relations have adapted to the media, but has still kept the values of promoting ideas and creating images in sight. Back in 1773, long before the idea of public relations, the Boston Tea Party was one of the biggest staged events in an attempt to gain publicity and support from the American people, (pg. 330, Rodman). This started to get the field started, as people begun to realize the power of public relations. When it finally emerged as a profession in the 20th century, the industry had a lot of maturing to do. Edward and Doris Bernays then figured out a way to get the client’s interpretation over to the public. These were the individuals responsible for getting women to smoke in public, and eventually turned the belief that women shouldn’t smoke around to be an acceptable phenomenon. People began to realize that they could promote social change by public relation strategies. They could also bring companies back from the brink of disaster, just like the medicine Tylenol, which had caused
Public relations professionals must understand the substance of an issue or situation before deciding how best to spin it to the public.