Benefits
“NO body is perfect, but EVERY body is beautiful” has a rippling effect of benefits. The services provided by the program must also provide a value that is beneficial to the priority population. The program gives the education required for the priority population to make an effect in their interpersonal community. The program will give the adolescents an increase in self-esteem and positive self-image and will aid adolescents obtaining optimum physically, emotionally, and psychologically health. Adolescent girls and boys will value the importance of positive self-image and inner attributes through the practice of healthy life and social skills to build self-confidence. The inner beauty workshops will educate the population to distinguish and reject the false societal definitions of beauty, and aid in the development of their own identity. The workshops as well as the “Miss Inner Beauty” will teach various skills sets to empower young ladies to find and treasure their inner qualities in order to be successful in every aspect of life. The implementation of healthy food services surrounding nutrition standards of school meals will benefit the school system by providing a variety of healthy food choices that are congruent to the current Dietary Guidelines for Americans. Students will also be provided the skills sets and training on healthy nutritional choices and knowledge on how to prepare healthy meals according to the current Dietary Guidelines for Americans. Young individuals will be provided access to mental health services and self-help support groups within the community to aid with previous disordered eating habits. Additionally, young students will build skills sets in eating disorders prevention in order to cope wi...
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...matrix barcodes (QR codes) on the print materials will give the priority population as all as the entire community access to more information and direct link to the program’s social networking outlets. On the first day of school, all homeroom teachers will hand out a brochure with information about the program with services offered and contact information; health instructors, library, and health clinics will also receive the pamphlets and brochures to have available for students. Parents of the students will be mailed a newsletter about the program and all of the services provided, as well as an update of the accomplishments made by students throughout the program. The figure below is an example of one of the promotional tools that will be used to inform the students, parents, teachers and the entire community about “NO body is perfect, but EVERY body is beautiful.”
O’Dea, Jennifer A. "Evidence for a Self-Esteem Approach in the Prevention of Body Image and Eating Problems among Children and Adolescents." Eating Disorders 12.3 (2004): 225-39. Web. Apr. 2014.
Marketing at the Vanguard Group. In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers. SITUATION ANALYSIS Highlighted SWOT Strengths Low fees strategy - a good idea.
Our society today is heavily influenced by the media and the imagery it shows. Though it may be indirect, the media provides unhealthy messages about ideal body sizes, gender attractiveness, and weight control that make women view themselves in a negative way. Magazines, television, and movies influence teenage girls on what they believe their body image should be. The images they show set the standard of what is considered physically attractive in our society. With the use of photoshop, media depicts falsified images of models and actresses to create a perfected look that is unattainable by the average woman. This creates a desire among teenage girls to look like these stars that are often shown. When teenage girls look at these images, they compare themselves to those images, and then judge themselves based on these comparisons. These judgements can potentially lead to eating disorders. In order to prevent the risk of eating disorders among teenage girls, the media should depict a typical image of people, rather than idolizing a specific standard of beauty.
Girls are now led to believe they are not as good as what the “ideal” women based on looks. Even though, “on average the model weighs 23% less of what the average women living in the United States really weighs” (.) Young women are striving for an outcome that can be unobtainable based on body structure, and are left insecure when their goal is not reached. Eating disorders such as, “anorexia, bulimia, and binge eating are the result and the top three eating disorders among the teen community today” (.) The idea of perfectionism takes over their mind to knit pick themselves until girls, unfortunately, fall for things like anxiety disorders, depression, and turn to substances that hurt the body, not help it. In a People Magazine survey, it showed that “80% of female respondents feel that women in movies and television programs made them feel insecure about their bodies” (.) The “look” they are creating is not only unhealthy, but it is spreading an unhealthy image to girls just maturing and is damaging their ego in the developing years of t...
By allowing younger girls and teens to be portrayed as grown woman in advertisements, our teens are losing their young innocence. With society’s increasing tolerance, this epidemic will continue to exploit our young daughters, sisters and friends. Young teens feel an enormous amount of pressure to obtain the ‘ideal’ perfect body. Trying to emulate the advertisements seen in the media and magazines. As a result, more girls and woman are developing eating disorders.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
The challenge for this case is to build an Integrated Marketing Communications (IMC) campaign plan to a targeted market: Millennial’s (aka Generation Y), the timeline for campaign: April 2014 – March 2015, with a budget of $15 million for a national campaign.
The feeling of being “overweight or underweight” because of the little voice inside their head whispering, “you're ugly because you don’t have the perfect image, perfect body, perfect whatever to fit in society,” they being to take matters into their own hands to resolve what they begun to believe is a problem. Girls acquire negative habits of avoiding daily meals to have the body society has told them they should have. It becomes a constant routine, day after day, until they fall into the trap of anorexia or bulimia — eating disorders. “It’s, like, really sad that they think whatever they look like, it’s not good enough for them,” (Hatch Kids). This has become a dangerous and growing issue, just in the U.S., there is an estimate of 1.3 M adolescent girls diagnosed with anorexia (Hatch Kids). Another study suggested that young girls, ages 9-14, started initiating at least monthly because of the desire to look like celebrities or be model thin. As more studies are being conducted, this shows that media can trigger body image disturbances for girls (Remuda Ranch). Impossible beauty standards has became a major issue to our world and should really be
What if you were surrounded by media messages telling you that, “people will like you more if you have the perfect body” or “being perfect makes people like you” ? How do you think young female teenagers would interpret these messages that the media are portraying? 81% of ten year old girls are afraid of being fat, of being considered ugly. Why do you think ten year olds would ever care about how they look? It’s because of the media implying that being slim is beauty. Due to the media’s brainwashing, poor self-image is one of the main causes of eating disorders in adolescent girls. The media sells products, not opinions nor facts. They will sell you anything, telling you that it will make you slimmer and that being skinny is the way to go. When we see models and celebrities on commercials and in movies, we often wish that that was us in that body, because the media has made everyone so obsessed with their own bodies. The media makes young female teenagers feel guilty if they are slightly overweight. Models are beautiful, skinny, they have the right size thighs, hips, and butt. They are models but they are not role models. They are everything teenagers want to be, because of the television they watch and the magazines that they read. The media are always telling them that being thin is considered beautiful. This sends a wrath between females and their impression of what beauty really is. Some females will go to any length to try to be that perfect body weight person. Such a person doesn’t even exist. For there is no perfect weight for which females should strive to achieve. Although there are many young females who will restrict what they are allowed to eat & when they are allowed to eat it. They will exercise compulsively and self effectuate vomiting. Eating disorders such as anorexia, bulimia, and compulsive overeating are three of the major eating disorders that infatuate young minds. Female teenagers see bingeing, dieting and vomiting, a way out of actually doing a workout and getting into shape. There is a widening gap between girl’s self-image and society’s messages about what girls should be like.
Certain family cultural dynamics and poor nutritional education can be a major factor in aiding in or causing the progress of eating disorders. Research has shown that socio-cultural influences play a prominent role in the progression of many eating disorders. There are many people who internalize and strive for the western idea of beauty. Those internalized ideas stim from the many images that are communicated through magazines, television and advertisement which gives the one viewing it a false idea of what is the perfect body image which doesn’t exist.
How teens portray themselves can become an issue, especially if they have low self-esteem, are pressured into the “perfect body” or simply follow trends. Teenagers that acknowledge and engage to the fact that they have “imperfections” leads them to want to fix their overall body image in sometimes unhealthy ways. Teenagers need to understand the consequences of a negative body image in order to learn how to accept/love themselves just the way they are.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Stein, M. & Bark, K. (2006). Your Own Healthy Style: A Middle-School Curriculum to Enhance Body Image. Retrieved from http://opi.mt.gov/pdf/health/bodyimagecurr.pdf
The media tells girls their what their worth is based on one’s outward appearance. The mental perception of what their body looks like becomes distorted. This leads many girls to engage in risky behaviors just because they don’t measure up to the impossible goal of the ideal body. Self-concept issues can and have lead to eating disorders, drug and alcohol use, cutting, and bullying. The problem is this ideal body doesn’t exist. The images presented are airbrushed on models. Most of which weigh 23% less than the average woman. Even with this knowledge, teen girls believe these lies and commit to unhealthy measures to fit into that impossible mold. The National Eating Disorders Association explained in a survey that 70% of 6-12-year-olds want to be thinner and nine out of ten high school juniors and seniors are on diets even if only one out of ten are actually
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.