Product strategy
The product strategy use for Boulder Canyon will use dual adaptions, where the product name and flavors will be modified. Although many people in the United States know of (or have heard of) Boulder Colorado, many people outside of the United States will probably not. If foreigners were to look up the definition of the word, “ boulder”, they would find information about rocks, not Boulder Colorado, which is known for being one of the healthiest cities in the United States (Page, 2010). Instead of Boulder, it will be replace with the Hindi translation for "healthy chips". There will also be a picture of potato chips to ensure the large population of illiterate individuals found in India are able to understand what the product's contents are. The products itself will be more distinctive then other foreign-produced potato chips because of the adaptation to local flavors. India is a country that is known for its spices where many explorers went to the end of earth in search for its unique flavors. These flavors include curry, sweet chili, chai, and other natural spices from India (Indian Spices & Ingredients, 2010) . Other foreign companies have also taken a dual adaption approach to succeed in India, “These large Multi-National Companies have realized that to succeed in the Indian marketplace they need to hire Indian representatives who are much more aware of the Indian economic, political, legal and social climate. In the Indian Marketing Scenario, it is the MADE FOR INDIA marketing strategies that work”( Kadiwala,2010) .
It is a good time to enter the Indian market as health issues is becoming a major problem. As a healthier alternative to larger potato chip companies, such as Frito-Lays, Boulde...
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...sing tool where coupons can be distributed , “India is home to nearly 300 daily newspapers, the price per copy is only 5 rupees- about 10 cents” (Keegan and Green, 2009). Half of India’s population cannot read so it is imperative to have a picture that communicates the correct message.
Online advisements have grown quite rapidly in the few years and will continue to grow. Advisements will be on popular Indian websites as well as the notorious Facebook. Other creative online advisements can be made from locals Indian who share their views on blogs or even Youtube. Making a personal Youtube video contest can be a cheap but yet fun and publicity stun to promote Boulder Canyon. As India youth have the capital to purchase a computer and join the world wide web, internet ads will become more important and creativity can be taken to a whole new level.
Conclusion
The history of Big Rock is that of confidence, determination and creativity. Since inception, Big Rock’s strategy has surrounded the idea of quality-first, producing great tasting products to drive sales revenues. Unfortunately, this product-first strategy has become less and less effective as time has gone on. The resulting poor performance of new products and declining profitability of previously successful products could be due to several factors.
My advertising campaign was for Chip Magnet salsa, an internet salsa with a creative name, but with limited advertising. After researching food items and salsa specifically, I realized that many advertisers chose distinctive colors and slogans to portray their spicy food. I chose this product because it used a play on words in the name. Further, I added the slogan, “all that and a bag of chips” to add a catchy slogan to the brand name. Adding puns and humor people will remember is one of the many strategies advertisers use to persuade consumers. While the title speaks for itself, bold flavors need bold marketing. I have added numerous rhetorical strategies to persuade my audience to buy this salsa. My advertisement
Nestle was founded in 1866 by Henri Nestle on the launch of an innovative, nutritious baby food. It manufactures around 10000 different products and sells in 130 counrtries around the globe.It has been in existence for almost 150 years and has built a strong image. Since its inception, global demographics have changed drastically. Incomes have risen, life expectancy has increased, health consciousness has increases, living standards have improved and lifestyles have altered. Nestle has adapted quickly and smoothly to these demographic transition and has been striving for health and wellness of its consumers. Nestle’s primary mission of “Good Food,Good Life” implies that it strives to produce goods in most hygyienic conditions which not onlycater the nutritional needs of people, but also contribute to their overall healt hand wellness. Their operations are consistent with how they operate as Nestle spends around CHF 1.5 billion every year on Research and Development in order to ensure that its products are a top priority for its consumers and gurantee maximum health benefits. Nestle has a largest R and D network compared to any food company in the world with 3 science and research centres, 31 product technology centres and RandD centres worldwide with over 5000 people involved in R&D. For nestle safety and quality are non-negotiable. It is commited to produce trustworthy products for its consumers that contribute to improving the quality of consumers lives. Through continuous innovation of new products and renovation of existing products, Nestle is creating and hundreds of products especially in terms of their nutritional benefits.
Mr. Manish Lalchand Patil their paper title “A Study of Effectiveness of Distribution Channel of Lijjat Papad”: Papad market of Pune is growing at the rate of more than 30% annually, and the customers of Pune eat Papad throughout the year in all four seasons. Because of the good test and quality the families who make Papad in home also divert towards the Lijjat Papad. Thus it provides a lot of opportunity for the future growth. It was observed during the entire study, that the Lijjat Papad enjoys an excellent reputation for its quality and test of the Papad. All the flavours launched by the company are admired and appreciated by the maximum population of Pune. Distribution to lower retailers shop and inner side retailer s shop of the city has the problem of late delivery. Many retailers and wholesaler have the problem of insufficient display and advertisement aid provided by the
Nestlé's association with India goes back to 1912, when it started exchanging as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and offering completed items in the Indian market. After India's autonomy in 1947, the monetary arrangements of the Indian Government stressed the requirement for neighborhood creation. Nestlé reacted to India's goals by framing an organization in India and set up its first industrial facility in 1961 at Moga, Punjab, where the Government needed Nestlé to build up the milk economy. Progress in Moga required the acquaintance of Nestlé's Agricultural Services with instruct, exhort and help the rancher in an assortment of viewpoints. From expanding the milk yield of their cows through enhanced dairy cultivating techniques, to watering system, experimental harvest administration practices and assisting with the acquisition of bank credits.
Product &Portfolio Management: Starbucks have to review their product offering and determine if the Indian sociocultural society would accept their product offerings. They will have to decide if they will offer an existing product in the new market or diversify in terms of adding Indian variation to the product line. To determine this, Starbucks would have to do some market research to see how appealing their products would be to the Indian culture and would it be better to add Indian variation to thei
The herbal biscuit which we discussed is a good research point since it is an untouched market segment as well as it can increase the usage of existing customers also. From product like that Munchee can target at least 3% of sales growth since the segmentation size is about 10% of total population. When consider about premium biscuits it should be a long term plan since it takes time to establish the image in the market. In the beginning of the sales of premium biscuits will be a very little percentage when comparing to the other products, but Munchee should target to make profit from it by keeping higher profit margin. Munchee should understand that it won’t become a rising star but it will help to create more rising stars by increasing the reputation of Munchee brand. The consideration about a chain of direct sales...
With India's per capita consumption of ice-cream - at 200 ml - against 22 litres in markets like the US, being among the lowest in the world, opportunity for ice-cream marketers is abundant
As a marketer you need to be aware of the social norms of what is and is not accepted in different cultures. It would not be wise to think that the same T.V. ad used in America would be ok to use in India. When you understand what different cultures value you can use it toward your advantage when marketing. The Whirlpool ad used in India took fourteen months of research to find that the Indian homemakers prize hygiene and purity. Once they realized this they came up with a T.V. ad that shows a girl standing out from the crowd in white “thanks to whirlpool”. When you create an advertising campaign that really makes people not hesitate about whether or not to by your product, you have put yourself in a really good position to succeed. Marketing mix adaptation is necessary when selling in other countries. People who live in India are mainly Hindu and don’t believe in eating meat. Companies like McDonalds get around this by offering chicken, fish, and vegetable burgers.
To conclude culture is a very broad term, which can be defined in many ways. India and the USA share some of hofstede’s dimensions in common with each other, Such as masculinity and uncertainty avoidance. But also differ greatly when it comes to power distance and individualism dimensions. Coca-Cola does customize its operations to a certain degree, mainly concerning packaging and marketing in different countries. However this customization is next to nothing when looking at how extensively different fast food menus are in different countries. Coca-Cola has faced issues while operating in India, which they have taken measures to correct and improve.
The problem is unhealthy vegetables, boiler chicken and eggs, Milk. Non organic food is pulling us towards diseases like hepatitis C,B and cancer. Our proposed business is to solve the critical problems of health which our society facing,by having the non organic food which includes 57% of unclean water pesticides and other chemicals. Our company provides Vegetables, Eggs & Chicken and Milk with free of chemical fertilizers, pesticides and preservatives. Eggs & Chicken are cage free and Milk is organic because organic cows are pasture grazed which results in better quality milk.
From this rudimentary description of the production of potato chips, one can see that the main ingredients include potatoes, oil, and some salt. However, what may not be so apparent are the “non-ingredient” inp...
Is is important to apply the same strategic planning model that Kraft implemented in both of the new markets. The main correlation between the Chinese rollout, and the Indian rollout, was Kraft paying attention to the demand of their potential customer base. The company looked at the consumer preference for look, taste, and even paying close attention to the cost the consumer is willing to pay. The lesson learned here is, if you do not connect with he needs of your target market, the venture will
The organized snacks category is subdivided into the Traditional segment (Bhujia,Chana etc) dominated by Haldiram. The second category is the Western segment(potato chips,cheese balls,puffs etc) and the Finger snacks segment which is an adaptation of traditional snacks to the western format. The latter two categories are dominated by the Frito Lay group. ITC has launched an aggressive marketing campaign to gain entry into and capture a sizeable market share in the extremely competitive world of snack foods.
Street foods are sold primarily on the streets in jam-pawncked public places. the road food vendors typically stand in cluster at unhygienic place and jam-pawncked areas where facilities of water and waste disposal don't seem to be correct. Among numerous street foods sold in Mumbai city, Gol gappa are very usually sold most. Gol gappa may be an ancient chat product and is most well-liked wide. It includes of three completely different articles, i) gol gappa /puri ii) filling/masala iii)spicy water. Broad objective of the study is to look at the functioning of Panipuri business