Problem Solution: Global Communications

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Problem Solution: Global Communications The Global Communications Company has some major issues. Being aware of communication barriers, Global Communications will be able to make better plans in its globalization strategy. Global Communications faced too much competition. Local, long-distance and international markets are all competing for the same business, (UOP Scenario). The issues effecting Global Communications varied depending upon the stakeholder involved. The company needs to create an effective way to communicate what it wants to do, who will be affected, and the benefits of the anticipated changes. Situation Analysis Issue and Opportunity Identification Global Communications did not research the communications market and there was too much competition present. The company had to find ways to make sure that its business survived. There had been a lot of competition in the long distance and international market, so the Senior Team decided to introduce new services to small business and consumer customers. The Senior Team was composed of: Katrina Heinz, Sy Rodriguez, Nancy Everhardt, Joel Thompson, and Maria Antez. “According to the 2007 UOP Global Communications scenario, The Senior Leadership Team had plans on creating an alliance with a satellite provider, and offer video services in conjunction with internet access; this will help the company compete with local telephone companies.” Global Communications developed cost-cutting measures that would improve profitability.

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