Price Escalation and Its Properties

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Recommended: Principles of global marketing

International marketing concepts
International marketing is an exceedingly difficult and challenging activity for a multinational corporation (MNC) marketer. According to Cateora, Gilly, and Graham (2013), “international marketing is the performance of business activities designed to plan, price, promote, and direct flow of the companies goods and services to consumers of users in more than one nation for profit” (p. 10). International marketing strategies and its efficiency assists in the expansion of an organization. The development of global markets was established by the needs of the consumer. Marketing strategies are extremely important to a firm when they decided to move out of the domestic arena. Accepting and applying appropriate marketing methods that develop into increased economic growth is imperative. Let’s not overlook an organization’s major objective. The overall goal of the organization is to produce profits and produce returns for their investors (Gilani & Razeghi, 2010). So how does price escalation effect the move for a firm who chooses to travel into foreign ground?
Price escalation
Of the four chief foundations of a marketing mix, which include planning, pricing, promoting, and directing the flow of the companies goods, pricing is a main concern and will be discussed in detail. As research indicates, there is no single technique in developing the price on goods when entering a foreign market. However, there are certain parameters to follow in obtaining a price on goods. They include (a) developing a marketing strategy; (b) making marketing mix decisions; (c) estimating the demand curve; (d) calculating the cost; (e) understanding environmental factors; (f) setting pricing objectives; (g) determine p...

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...m.proxy1.ncu.edu/docview/887965843/141F17635E37A88BF70/2?accountid=28180
Myers, R.H. (n.d.). Legal and ethical issues in obtaining and sharing information. Retrieved from http://www.mmmlaw.com/media-room/publications/articles/legal-and-ethical-issues-in-obtaining-and-sharing-information1#sthash.J682stev.dpuf
Nantel, J., & Weeks, W.A. (1996). Marketing ethics: Is there more to it than the utilitarian approach? European Journal of Marketing, 30(5), 9-19. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/237040397/141F18EF91674956E66/3?accountid=28180
Pricing Strategy. (n.d.). Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=IB5013-8&learner_course_id=312663
Starbucks Corporation: Serving more than coffee? (n.d.). Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=IB5013-8&learner_course_id=312663

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