I am reviewing the book Super Service, by Jeff and Valerie Gee. I was initially attracted to this book due to the subtitle, “Seven keys to delivering great customer service… Even when you don’t feel like it! … Even when they don’t deserve it!” The book promises to bring a new upbeat approach to serving customers on the front line and to make this job more meaningful to those who do.
Upon first glance, the book looks overly simplified. I discovered, however, that it is well written, and makes its points clearly without unnecessarily delving into complicated theories. This book encourages readers to see customer service from a different perspective: you are not performing solely for the customer or the company, but for your own sense of satisfaction. In this way, it functions as a motivational tool for those of us in the business of working directly with customers. The authors offer seven critical ideas for providing outstanding customer service. Each one builds upon the premise of the previous one, making these lessons sensible and natural to put into practice. The book illustrates each key with case scenarios, checklists, cartoons, and exercises. The result is the creation of an interactive learning experience. Super Service is written in an easy-to-read, conversational style. The authors neither talk down to the reader nor take on the boring tone of an employee manual.
The most striking difference I discovered is the straightforward techniques the authors reveal to help you put their concepts into practice. For example, anyone can tell you that the secret to serving customers well is to: “Have the right attitude,” “Listen with an open mind,” or “Seek a win-win situation.” This book teaches you easy ways to do those very things. How are you supposed to have a good attitude about serving customers? You won’t change your attitude simply because someone tells you that you should. Super Service gives you reasons why you should be happy to serve your customers. Similar to information you might get from other sources, the authors of this book stress what it costs you every time you lose a customer and how difficult it is to get those customers back. However, these authors take the next step by motivating you to enjoy serving your customers. They teach you that serving is about being “… a giver instead ...
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...If you consider the costs of losing a customer, maintaining customer loyalty is, in itself, a money-making practice. For example Club Med found that one lost customer costs the company at least $2,400. Additionally, a study done for the US Office of Consumer Affairs discovered that in households that had service problems with potential costs of over $100, 54% of customers would maintain brand loyalty if the problem was resolved. Only 19% of these customers reported that they would continue doing business with the company if the problem was not resolved to their satisfaction.6
As a whole, I think Super Service’s take on customer service is an extremely useful tool for employees who participate in direct interaction with customers. Overall, I found their ideas easy to implement, and motivational. I also thought the authors would benefit by discussing customer service topics such as: exceeding customers’ expectations, “moments of truth,” empowering the front line, and service recovery. By combining these principles with their motivational system for great customer service, I believe they could cover virtually every aspect of interacting with customers.
Carl Sewell’s book “Customers for Life” is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from the bottom and manipulated his automobile business into a 250,000,000-dollar business. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business. The entire book revolves around these 10 commandments to customer service:
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.
Outstanding Customer Service shall define our business and we shall strive for 100% customer satisfaction.When customer talk we listen therefore we shall strategically align our business based on the customers voice
The guest speaker, Mark Sanborn, talks about many aspects of customer service throughout the video. He speaks about leadership specifically. I believe the video supports what I have learned in Chapter 9: Leadership in Customer Service because Mark defines leadership as the ability to influence others like in the textbook.
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
In our business world we have to provide quality atmosphere service to our customers. The purpose for this introduction is to explain how we treat our internal and external customers in order to provide satisfaction. The base of this executive summary will be on where we work at with our current employer or former.
Great service—the kind where a service rep exudes personality, makes helpful suggestions beyond your initial question, and celebrates your success with you—happens because the rep actually cares about the outcome. She knows what you’re going through and understands the impact the problem is having on your day. Empathy from the rep aligns her with the customer’s pain, so she’s motivated to do all she can to ease it.
Strive to earn customers’ long-term loyalty by working to deliver more than promised, being honest and fair to provide exceptional personalized service that creates a pleasing business experience.
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
A few decades ago, businesses considered customer service as an unnecessary expense. Now, companies view it as a competitive advantage in the marketplace.
“Excellent customer service is defined as service that treats customers with a friendly attitude and tries to resolve their problem or question as efficiently as possible.” (Reference). Employees also need to realize that providing excellent customer service will provide positive word of mouth recommendations for the business that they work for in the community. A business wants their customers to say that I am coming back to this location because of the customer service that I received from this employee. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. -Jerry Fritz”.
Customer Service is the provision of service to customers before, during and after a purchase. The perception of success of such connections is subject to workers "who can modify themselves to the identity of the visitor". Customer service concerns the need an association relegates to customer service in respect to segments, for example, item development and valuing. In this sense, an association that esteems good customer service may spend more cash in preparing representatives than the normal association or may proactively interview customers for feedback.
A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.