Preview
Preview

Essay on The Rise and Success of Starbucks

No Works Cited
Length: 1415 words (4 double-spaced pages)
Rating: Blue      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The Rise and Success of Starbucks

Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With its humble roots firmly planted in Seattle, Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. It was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans. Starbucks created a coffee for the coffee connoisseurs, and exhausted all resources to acquire only the highest quality of coffee beans. It was through operational planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee house has become America?s most enjoyable place to get coffee.
To understand operational planning, a basic background in the planning process is required. Corporations today use a top down approach to map an organizations future.
Strategic planning or Top-Level management are the executives of a company and are responsible for the long-term goals and strategies. Tactical planning or the middle level managers take the long-term goals and classify them to smaller more specific goals. Finally, operational planning or the frontline managers are responsible for developing plans to accomplish short term objectives that in turn accomplish goals identified from upper management.
Operational Planning 2

Starbucks? executives have defined their business with the mission statement to ?Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow? (Starbucks mission statement). Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2005. It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. Strategic planners have also proved the significance of their work force by providing benefits and implementing programs such as the ?Bea...


... middle of paper ...


...heir own locations and introduced their first co-located store in 1993. They introduced high-speed Internet access allowing customers to surf the web, conduct business or Instant Message their friends while enjoying their beverage and pastry. Starbucks Operational Managers have proven their effectiveness on a global scale. Today Starbucks was ranked ?100 Most Valuable Global Brands" by Business Week magazine (Starbucks Awards & Accolades).
The popularity of Starbucks has been tremendous, and thanks to the operational planning abilities of the management team behind Starbucks, this little coffee house has become an overwhelming sensation. With careful planning, and dedication to its products Starbucks now leads the pack, and remains #1 to coffee consumer?s nation wide. By staying in touch with the public, and their changing tastes, the Management team at Starbucks was able to capitalize on trends. Pair this with the ability to recognize possible weaknesses, and work around them, Starbucks was able to avoid failure. Now caffeine-
seeking consumers no longer wonder where to go for that morning kick, but instead ponder, tall or Grande at the counter of their neighborhood Starbucks.


Click the button above to view the complete essay, speech, term paper, or research paper








This essay is 100% guaranteed.


Title Length Color Rating  
Starbucks’ Three Year Strategic Plan Essay - Section 1: Executive Summary Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers....   [tags: Starbucks Analysis]
:: 8 Works Cited
2697 words
(7.7 pages)
Term Papers [preview]
Starbucks Marketing Analysis Essay - Starbucks Marketing Analysis Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization’s uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand. The coffee company has capitalized on the new found popularity of specialty coffee with its addition of coffee bars globally....   [tags: Starbucks Coffee Marketing Businesses Essays] 3323 words
(9.5 pages)
Strong Essays [preview]
The Starbucks Corporation Essay - 1. Starbucks Corporation's rise seems to be out of a storybook for Howard Schultz. Starbucks began selling whole bean coffee in 1971 under Jerry Baldwin, Zev Siegl, and Gordon Bowker. Business grew at a slow and steady pace until Schulz joined the company as manager of retail sales and marketing. After a visit to Milan, Italy, Schultz was inspired by a vision. He saw how important coffee was to the romantic culture of Italy. He believed that if Americans had such places to socialize over a cup of coffee, espresso, cappuccino, etc., that they would pay good money for his quality product....   [tags: essays research papers] 944 words
(2.7 pages)
Better Essays [preview]
Starbucks’ Transformation Agenda: An Audit of Key Insights Essay - Starbucks’ Transformation Agenda: An Audit of Key Insights Successful implementation of planned change proceeds best from a combination of clear purpose with insightful understanding of the factors involved in the process of change. However, as Campbell and Alexander (1997) warn, “Defining purpose, discovering insights, and combining the two into a strategy is not easy” (“Purpose and Insights”, para. 11). To gain a deeper appreciation for the challenge of leading change, this paper examines key insights gleaned from an analysis of Starbucks’ approach to change before and during implementation of six change initiatives that spearheaded the firm’s Transformation Agenda for strategic renewal....   [tags: Business]
:: 7 Works Cited
2044 words
(5.8 pages)
Term Papers [preview]
Starbucks Essay examples - "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." Starbucks began with Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington in 1971. At that time they called it Starbucks Coffee, Tea, and Spice. Their respective love for coffee and tea from around the world inspired them to venture out of their respective disciplines. With the success of a similar establishment in the San Francisco Bay Area, Bowker, Baldwin and Siegel figured they could also build such success in Seattle....   [tags: Business Coffee] 1010 words
(2.9 pages)
Strong Essays [preview]
Starbucks Case Study 2007 Essay - Synopsis In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success. While their domestic figures were rosy, the international operations were losing ground. The once profitable Japanese market was declining, and the European and Middle Eastern ventures failed to gain momentum....   [tags: Business Analysis Coffee] 1432 words
(4.1 pages)
Strong Essays [preview]
Starbucks Corporation Essay - Starbucks Corporation CASE ANALYSIS FOR STARBUCKS CORPORATION I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down....   [tags: essays research papers] 2396 words
(6.8 pages)
Strong Essays [preview]
Starbucks Case Analysis Essay - Starbucks Case Analysis Table of Contents I. Executive Summary II. Company Profile III. Marketing Analysis IV. Competition V. Company Product and Services VI. Recommendations/Conclusion I. Executive Summary In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room for local restaurants....   [tags: Business Analysis ] 1309 words
(3.7 pages)
Strong Essays [preview]
Starbucks Case Study Essay - Introduction Starbuck’s strategy focused on three components; high-quality coffee, intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. Starbucks called all employees' "partners" and worked hard to train them with the skills necessary to best serve the customer. The atmosphere at Starbucks was crafted after the European-style espresso bar. The company goal was to create ambience through the Starbucks "experience" and by making the area comfortable, yet upscale....   [tags: Business Case Study] 1585 words
(4.5 pages)
Powerful Essays [preview]
Starbucks: Transformed Organizations Essay - Starbucks Coffee Corporation, based in Seattle, Washington, has been one of the nation's premier companies in the last two decades in terms of growth, both with physical locations and an ever-increasing customer base. In a country where specialty espresso-based beverages were once considered a niche market, Starbucks has experienced unparalleled growth, tapping into a customer base that was once thought absent in non-European nations. In fact, growth was so substantial that the company was opening an average of one new store a day; however, every company has peaks that are followed by a plateau of growth and income, or in Starbucks case, a massive loss....   [tags: Business Analysis Strategy Management] 1349 words
(3.9 pages)
Strong Essays [preview]