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First 1100 characters of Humor Should Replace Sex in Media Advertising:

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Length: 1604 words (4.6 double-spaced pages)
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Humor Should Replace Sex in Advertising


    In today's society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.

 

Two effective methods of catching the eyes of the consumer are the use of either sexual attraction or humor as a focal point of an advertisement. For the past few decades, sex has been a consistent means of selling products, while humor has just recently become a major advertising technique. The two popular phrases, "sex sells" and "the shortest distance between two people is a good laugh," can definitely be used to characterize the majority of advertising in the 1990s. Despite the widespread success of using sex to sell products, there have been numerous negative repercussions as well, including diminished consumer se... [to view the full essay now, purchase below]

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