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Dell Computers

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Length: 1694 words (4.8 double-spaced pages)
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Dell Computers


Dell Computers was founded by Michael Dell, who started selling personal computers out of his dorm room as a freshman at the University of Texas. Michael Dell would buy parts wholesale, assembled them into clones (exact replicas) of IBM computers, and sold them by mail order to customers who did not want to pay the higher prices charged by retailers. Michael Dell was soon making 80,000 dollars a month profit and in 1984 Michael dropped out of university to found Dell Computers. Michael formed in his dorm room the underlying principles, which he would follow throughout the 80’s and 90’s as CEO of Dell Computers.

Since their inception in 1982, dell has had a consistent rise in sales. Dells built to order strategy has enabled them to become a very efficient producer of computers and profitable company. The WebPages for dell computers has enabled dell to be able to reduce expenditures and become more efficient in their overall production and distribution of their products. Dell has been the only company to become an efficient maker of computers using the built-to-order system. Dells stock has become increasingly more valuable to investors over the past five years. Dell’s built-to-order strategy has made them successful in growth, development and stock valuation.

     The book “Direct from Dell” gave a lot of background information on, Dell’s strategy, and mail order system as well as statistics on company sales and growth. The book goes into depth when ...


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...mputer manufacturer in the world. Dell’s built-to-order strategy has made them successful in growth and development and stock valuation.

Dell throughout their years has proven to be a valuable stock for investors. They have managed to become the first major company to make a profit while using the mail order system and the built to order systems to sell products. By making a profit they defied all odds that they would ever succeed against computer giants such as IBM, Compaq, and Hewlett-Packard, using such unproven methods. Dell has succeeded in overtaking these major computer manufacturers in market share and will most likely increase their market share over the next ten years to become the premier computer manufacturer in the world.

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