School, family and church all have an effect on teenagers, but nothing will ever measure up to the effect that advertising has on our nation’s youth. The advertisements target our youth by way of radio, television and newspaper. Advertisers use special tactics to persuade youth to buy their products.
With the ever growing world of mass media becoming more accessible to children, we must realize the effect advertising has on the youth of today. Multiple television sets are commonplace in today’s homes. “Today, at least one television set is in 98.2% of American households.” (Television Bureau of Advertising, 2001) Television viewing is no longer a family activity. “Fifty-six percent of thirteen to seventeen year olds have a television set in their bedrooms.” (Gentile & Walsh, 2002) Advertising reaches more and more people every year.
Children spend more time watching television than any other activity except sleeping. “By age 18, the average American teenager will have spent more time watching television-25, 000 hours-than learning in the classroom.” (American Academy of Pediatrics) Children are also bombarded by ads every day through television, radio, and print. Advertisers now focus their ads more heavily towards children and teens than adults. Many ads that are “adult” ads are now appealing to younger people by having young attractive people in the advertisements.
Television is the fastest growing market with advertising. It has grown so quickly because the message can appeal to the eye, the ear, and the mind. Television ads are quick, persuasive, and enticing. The advertising and marketing budgets aimed at children approached $12 billion dollars. “Four hours of television programming contain about 100 ads.” (Minneapolis Star Tribune, 1999) The cost of owning a television has dropped, therefore making ads reach more people than ever before.
Radio advertising has always profited well in the United States for many reasons. Radio is very cheap and effective to a certain point. Radio does not have the visual aspects that television has but it can contain catchy phrases or jingles. Radio is better than television in the aspect of targeting and audience. Many radio stations have local advertisements to appe...
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...wn on that station. Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will appear on the screen.
Many steps made by the government have helped the screening of inappropriate material to youth. Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans.
Television is the most effective way to advertise in most cases but certainly not the only way. The cheap, appealing, and accessible advertising through the internet has been growing every year.
“Evidence about the effectiveness of this advertising has come mainly from industry reports. Five recent reports conclude that internet advertisements build brands (i.e., increase advertisement awareness, brand awareness, brand image, or intent to purchase). These studies suggest that size, use of interactive elements (such as flash or DHTML), and advertisement position increase branding” (Interactive Advertising Bureau, 2002).]
Scott, Cynthia C. "Zora Neale Hurston's Sweat: Character and Metaphor in the Short Story." Yahoo! Voices (2007).
Zora Neale Hurston’s “Sweat” is a distressing tale of human struggle as it relates to women. The story commences with a hardworking black washwoman named Delia contently and peacefully folds laundry in her quiet home. Her placidity doesn’t last long when her abusive husband, Sykes, emerges just in time to put her back in her ill-treated place. Delia has been taken by this abuse for some fifteen years. She has lived with relentless beatings, adultery, even six-foot long venomous snakes put in places she requires to get to. Her husband’s vindictive acts of torment and the way he has selfishly utilized her can only be defined as malignant. In the end of this leaves the hardworking woman no choice but to make the most arduous decision of her life. That is, to either stand up for herself and let her husband expire or to continue to serve as a victim. "Sweat,” reflects the plight of women during the 1920s through 30s, as the African American culture was undergoing a shift in domestic dynamics. In times of slavery, women generally led African American families and assumed the role as the adherent of the family, taking up domestic responsibilities. On the other hand, the males, slaves at the time, were emasculated by their obligations and treatment by white masters. Emancipation and Reconstruction brought change to these dynamics as African American men commenced working at paying jobs and women were abandoned at home. African American women were assimilated only on the most superficial of calibers into a subcategory of human existence defined by gender-predicated discrimination. (Chambliss) In accordance to this story, Delia was the bread victor fortifying herself and Sykes. Zora Neale Hurston’s 1926 “Sweat” demonstrates the vigor as wel...
This survey was born out of concern that there are few statistics on the effects of marketing industry’s impact on our youth. Just as the article on “Consuming Kids” raises awareness about children being lured into believing they can’t live without things and the problems rising out of it. This survey makes us aware of how this market is willing to sacrifice the sanctity of family life by undermining the parents via their television while children watch mega hours of uninterrupted commercials aimed at them. These surveys were compared with a couple of sparsely completed other ones. The respondents felt that problems such as: aggressiveness, materialism, obesity, lack of creativity, overly sexualized behavior and self-esteem, were detrimentally influenced by the youth marketing industry.
Zora Neale Hurston’s short story "Sweat" takes place in the 1920s in a small African American community in southern Florida. The story takes a look at a woman dominated by her husband, a common issue for many wives in the south during this time. Delia Jones, the protagonist in the story, is a hard-working woman who has bought her own home and supported her husband for fifteen years by taking in the laundry of white folks from the next town over. Delia’s husband Sykes does not value her or the work she does to support the both of them. Sykes has abused his wife for fifteen years and takes no shame in parading around his fat mistress for all to see. Sykes wants to get rid of Delia and take everything she’s ever worked for. Delia, though scared of Sykes, has been pushed far enough. At the end of the story Sykes gets exactly what he deserves when his nasty plan for Delia backfires on himself, ironically becoming the victim of his own terrible prank. Hurston’s short story “Sweat,” depends significantly on her brilliant use of four literary elements: tone/style, character development, Point of view, and symbolism to reveal the themes of empowerment, faith, and justice.
“Sweat” by Zora Neale Hurston, is a very powerful story about a young woman named Delia overcoming her harsh and abusive husband Sykes. Throughout the story Delia displays the attributes of what it means to be a real Christian. I believe that her faith and hard work throughout this story is the reason that she overcame her hardships in her relationship. It seems that at many times in the story Delia is getting pushed around and abused but always keeps her head up and maintains a good attitude. In the short story, the theme of faith is rewarded through Delia’s faith in god, the interplay of light/dark, and the death of her husband Sykes.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Human Trafficking is a universal issue that is still currently happening today. It is a major crime that essentially lets someone take illegal custody of another human’s rights and freedoms. The impacts of human trafficking are crucial and nerve-racking. Victims of such crimes most likely suffer from injuries physically and mentally, abusive behavior, rape, death threats, and life taking. Human Trafficking undermines the safety and security of people and their lives (TIP, 2007). People who are desperate for money and would do anything for little amounts of money would either do drug and gun dealing, or human trafficking. Human Trafficking is the fastest growing business in the world. The number of current slaves in America is less than half of what the number of identified humans who are trafficked (HJHP, 2012).
In literature, the significant themes of a story can sometimes be developed within dramatic death scenes. With that being said, Zora Neale Hurston 's presents an unappreciated housewife and her high-class husband 's sinful ways which ultimately lead to the husband 's unplanned death, in her short story “Sweat”. The concluding death scene can best be described as illustrating the theme as “what goes around comes around”. Sykes was abusive and tried plotting his wife, Delia 's, death by using a rattlesnake, but his plan backfired and it was Sykes that was killed in the end.
Advertisements are found everywhere in today’s world. They have a big impact on what the consumer buys. Commercials are often aimed towards children and teens because they will ask their parents to buy the product. Another reason teens are targeted by advertisers is because they have money to spend and are willing to buy unnecessary products, especially if it is the latest and greatest. Teens feel that they need the newest electronics, clothing, and other luxury items.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Things Fall Apart is a 1958 English novel by Nigerian author Chinua Achebe. Achebe is indebted to Yeats for the title as it has been taken from Yeats’ poem The Second Coming. Achebe is a fastidious, skillful artist and garnered more critical attention than any other African writer. His reputation was soon established after his novel Things Fall Apart. He made a considerable influence over young African writers. It is seen as the archetypal modern African novel in English. It seeks to discover the cultural zeitgeist of its society. Critics tend to agree that no African novelist writing in English has surpassed Achebe’s achievement in Things Fall Apart. Things Fall Apart is a milestone in African literature. It is considered to be Achebe’s magnum opus. Things Fall Apart is Achebe’s sincere endeavor to guide people in their struggle to make their freedom meaningful, functional and relevant. He is a committed writer who believes it is his duty to serve his society. Things Fall Apart is an attempt to redeem the dignity of Africa. Achebe shows, “Africa was not a primordial void but has a history, a religion and a civilization.” (Reddy 46). It sheds light on Nigerian history. Past is depicted enthusiastically and vividly. It is not a past to lament over. Achebe has maintained pathos and ethos of original language. He attempts to preserve the artistic world of the African past. He has convinced his readers that “African people did not hear of culture f...
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
The Internet has played a crucial role in the changes in the ad industry. Our society lives at a constant moving fast pace which the Internet accommodates. Through the Internet business have access to consumer information through their searches and are able to customize their ads towards a specific audience. An example consists of looking up cars on cars.com and later on going on amazon to buy something. Looking on the side while on amazon.com you would see ads from cars.com about the cars you were searching. Internet surfers can interact with ads in greater capability, which allows them to benefit directly from the ads personalized message. This is important for ad agencies to continue in the future. Studying the market in which people surf the web and providing specific ads that...
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers
Being a teacher is not an easy task as many people could think. To be a teacher does not only imply to know the subject to be taught, it also includes being willing to constantly improve oneself integrally, as much as updating the resources and materials one uses in teaching. Reflecting and analyzing over and over again the best way to teach to learn and how to make students to extend what has been learned. The many hours spend in the classroom will never be enough to plan lessons, prepare materials, review pupils tasks and exams, as well, all the administrative requirements one has to cover for whatever institution we work. Besides all this a good teacher, a professional one, will have to find the time to keep preparing to improve oneself.