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chicano culture history
history of the chicano culture
history of the chicano culture
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Mexican-Americans in United States and Politics "We need a Mexican but it’s more important that he be American" This quote, taken from the play Los Vendidos by Luis Valdez, well illustrates the ambivalence and hypocrisy Anglos have projected towards Mexicans for the last two centuries. Specifically, this quote refers to the United States government needing a "brown face" in the crowd at one of their meetings to showcase their supposed support and inclusion of Mexican-Americans in the U.S. However, it is more important that the "brown face" act American, or embody Anglo characteristics deemed to be more reputable and civilized. Valdez’s play showcases an important theme in Mexican-American history and still today which, as the title implies, is that Mexicans and Mexican Americans have been forced to sell, or disregard their culture, language, and ideals for Anglocized ones in order to become citizens of the United States. Moreoever, their presence in history has been romanticized or has gone unnoticed by American citizens. By examining the characters and dialogue in Valdez’s work Los Vendidos, along with complementary written and oral historical accounts, I will first describe the stereotypes and racism Mexican-Americans have endured both historically and presently. Secondly, I will detail how the Chicano’s struggle for equal rights in education, workforce, and politics, has been thwarted by the Anglo Americans’ desire to "mold" or "control" Chicano’s destiny in the United States and maintain them as second-class citizens. Finally, I will argue that even those of Mexican descent that have attempted to assimilate themselves into American culture still face an insurmountable task due to the racism that clouds the cultural len... ... middle of paper ... ...e in America have tried to shape them into something different. One of the last phrases uttered in Valdez’s play is a poignant display of this fact: "We are not robots or machines. God help us to be men and women." It should come as no surprise then that the whitest, most Anglocized Mexican-American model was, in fact, a robot. Works Cited: Martinez, Oscar J. U.S.-Mexico Borderlands: Historical and Contemporary Perspectives. Wilmington, DE: Scholarly Resources, 1996 (pp. 139-141). Oboler, Suzanne (1995). "So far from God, so close to the United States": The Roots of Hispanic Homogenization. In M. Romero, P. Hondagneu-Sotelo, & V. Ortiz (Eds.) Challenging Fronteras: Structuring the Latina and Latino Lives in the U.S. New York: Routledge, 1997. Vargas, Zaragosa (Ed.) Major Problems in Mexican-American History. New York: Houghton Mifflin Company, 1999.
Another internal challenge for Southwest Airlines is the conflicting management style and business operation with AirTran. On top of that, the external challenges such as the increase of competitions and gas prices are some of issues f...
Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the short haul traveler and used a point-to-point method of flight connections.
It is evident that the greatest strength that Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate.
In the essay “Blaxicans and Other Reinvented Americans” written by Richard Rodriguez, Rodriguez argues that race should not identify an American, but instead, a person’s culture should portray their full identity. As a matter of fact, people like Americans, are judged by how they look or dress, but in reality, they can really appear to be something else. In the essay, Rodriguez treats himself as Chinese stating,“I answered that I am Chinese and that is because I live in a Chinese city and because I want to be Chinese” (Lines 163-165). To specify, Rodriguez has assimilated into the culture thriving for new experiences and conveying a message that is based on his knowledge and calling the Chinese culture his “home”. His actions, in other words,
Southwest Airlines innovated the strategy of fuel hedging for a long time, something which its rival cannot start and reap short-term benefits.
I have recently visited the web-site "Chicano Park" and viewed the video Chicano! I took a critical look at both and evaluated how well the two educated the general public to the issues of Mexican American history. As a point of reference, I used information from the Vargas book, along with class lectures and discussions, and compared it to information found on the video and the web-site. In the following essay I aim to show that the video and web-site do not serve as adequate tools to educating the general public. While they do touch upon many issues of Mexican- American history, they do not do so with the detail of Vargas. Also, they do not depict the hardships experienced by the Mexicans and the racism of the Anglos as well as the Vargas book.
is among the largest airlines. As at January 2018, it had a market capitalization of 22.5 billion dollars. It operates both in the U.S and internationally competing with Delta directly. The two airlines target the same groups of customers, customers of the upper middle class and individuals of high net worth as well as travellers who travel frequently for business. They are both known to be premier airlines which offer services of high quality. United is also a founding member of the Star Alliance which is a direct competitor of SkyTeam Alliance where Delta belongs. United is also the largest carrier in the U.S and serves every part of Asia (Negarten, 2018). The Southwest Airlines has continued to thrive in the industry as it takes the share of the market away from the other airlines that are thriving like Delta. As of January 2018, it had a market capitalization of 38.21 billion. It has been offering customer service that is friendly and flights that are less costly as well as limiting its flights to routes with higher revenues. It also uses its Boeing 737 fleet for every route to minimize expenses. Due to the success it has achieved, other airlines have had to change routes, reduce prices as well as amenities in order to compete. However, compared to Delta, the Southwest Airline is generally new and its target is on the fliers from the middle-class level instead of the travellers of the business class. It depends heavily on the American market as opposed to Delta which is an international player. The American Airlines Group is a holding company for the Us Airways and American Airline. It caters for the upper middle class and the travellers travelling frequently for business which is the same group targeted by Delta. It is known for a loyalty program for the customers that is one of the best. It also has a strong image for entertainment for onboard and a strong new image which came about after the merger between U.S airways
Southwest has done what others in its industry seem to struggle to do, which is to make flying fun. This has been the cornerstone for how the Southwest operates, thinks, and plans. Many of the policies, procedures, and practices Southwest has used are aimed directly at providing patrons with a unique, fun, and enjoyable experience. This value and the effort Southwest has made to place customers at the forefront of its plans and strategy, has paid off as the company is one of the most popular and well-respected in the transportation industry.
The work environment at Southwest is an informal culture with motivated and energized employees. On board, the flight attendants often joke with the passengers, and are allowed to ad-lib their own announcements. They have even been found hiding in luggage compartments to surprise passengers. The airplanes are all Boeing 737s, and Southwest is updating the interior of the planes this year.
Lord Steyn was perhaps the most candid. While he conceded that parliamentary sovereignty is the ultimate controlling factor in the British constitution, he claimed that parliamentary sovereignty is a creation of common law and exceptional situations may arise where the courts have to step in to review legislation of the Parliament, implying that even the sovereign Parliament may be subjected to the rule of law.
The mission of Southwest Airlines is a dedication to the highest quality of service delivered with warmth, friendliness, individual pride, and company spirit (Mission…, 2007). The company also provides opportunities for learning and personal growth to each employee. Creativity and innovation is very important and highly encouraged, for the purposes of improving effectiveness. Employees are to be provided the same concern, respect, and caring attitude within the organization that the employees are expected to share with the customer. Southwest Airlines was initially created to be a low-cost alternative to high price of intra-Texas air carriers (Freiberg, 1996). Southwest’s fares were originally supposed to compete with car and bus transportation. It was a little airline, and it would withstand the test of time. As a discount, no-frills airline, it would provide stiff competition for larger airlines. Their strategy was to operate at low cost, offering no food, no movies, no first class, and no reserved seats. They created their own market and provided increased turnaround times at the gate, by avoiding hub-and-spoke airports and opting for short-haul, direct flights. Through this market approach, Southwest has a majority of market share in the markets they serve.
Since Southwest Airlines offers low fares for its passengers, it is a huge opportunity for the company due to the economic changes. Since the low economy, more consumers are searching for low fares due to the inability to afford expensive tickets and long
“Southwest Airlines’ multi-channel distribution strategy is strategically designed to provide corporations and their business travelers with access to Southwest Airlines content through their preferred booking tool”. (Corporate Travel Services)
Founded by Rollin King and Herb Kelleher, Air Southwest Company was created in 1967 to fly within the state of Texas. On March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Company with headquarters located in Dallas Texas. Today, Southwest Airlines serves over 94 destinations across the United States making it a major player in the domestic airline industry. Southwest ended the 2014 year by servicing 93 destinations within 40 states, Washington DC, Puerto Rico, and the five near international countries of; Mexico, Jamaica, The Bahamas, Aruba, and the Dominican Republic. At the end of 2014 Southwest operated a total of 665 Boeing 737 after phasing out older AirTran models.
providing a more professional service. Instead, southwest everyone always treat employees properly with their hearts, and they do it not because the company requires them to, but because they want to. This is part of the spirit of the Southwest.