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Communication Theory

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Length: 748 words (2.1 double-spaced pages)
Rating: Purple      
Price: $24.95
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Communication Theory


Background and History

With the advent of WWII, the idea of effectively communicating ideas to the masses moved to the forefront of research in the United States. Wilbur Schramm, considered by many to be the founder of communications as a field of study, served as the director of the Office of Facts and Figures and the Office of War Information in Washington, D.C. in the early forties. It was during these years, that he formed his vision of communication study (Rogers, 1994). Later, he would found the first doctoral program in communications.

While Schramm clearly founded communication studies, Claude E. Shannon proved to be the key theorist, conceptualizing the theory in the late 1940s that remains central to communication study today. Published, with Warren Weaver, as A Mathematical Theory of Communication (1948), Shannon's theory was born out of his research at Bell Labs. "Shannon's initial goal was simple: to improve the transmission of information over a telegraph or telephone line affected by electrical interference, or noise. The best solution,...

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