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Media Stereotypes

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Media Stereotypes

“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”

Stereotypes are deeply embedded in every society in numerous ways. The dictionary definition of a stereotype is “one that is regarded as embodying or conforming to a set image or type.” Stereotyping or Labeling is a technique that “attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable.” These stereotypes become so cliché that they begin to form daily thoughts and views and one is unable to look beyond them. They then become dominant ideologies that are impossible to remove. These stereotypes are inevitable since they have been a key player in the propaga...

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....H. Freeman and Company, 1991.

Media Network Analysis. Media Portrayals of Girls and Women: Introduction. Online at: . Consulted on Sunday, March 28, 2004

Quote from the text on the woman in the Bijan image. Online at . Consulted on Friday, April 02, 2004 .

DYER, Richard. Gays and Film. Online at . Consulted on Friday, April 02, 2004

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