Pepsi and Heineken Commercials: Promoting American Devotion and Compassion Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention? Try to visualize a slim blonde at the ripe age of nineteen coming in closer and closer on the television screen. She’s wearing a tube top and hip hugger jeans with a belly ring that reads “Pepsi.” She slowly spins around, grabs a can of Pepsi and drinks it in slow motion while her diamond bracelet glistens in the lights. The music stops. She turns to the camera, smiles, winks at you, and tells you to go out and try a nice cool refreshing can of Pepsi Cola. The next commercial to come on shows a man sitting down on the couch with his girlfriend s... ... middle of paper ... ...ics television advertisements. When such a significant line is blurred when do we draw it back on? Do we wait until we see the serious effects of this problem? When do we deem television addiction as serious? Advertisers want viewers to spend their hard-earned money on their brands. Therefore, they have devised elaborate commercials to lure consumers into their trap and once they have gotten their patronage, it is hard to say if they will ever let them go. So, watch out. Works Cited Barry, David. “Red, White and Beer” The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York: McGraw-Hill, 2003. 519-521 Dove, Rita. “Loose Ends” The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York: McGraw-Hill, 2003. 503-504 Winn, Marie. “Television Addiction” The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York: McGraw-Hill, 2003. 505-507
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
McGlinn addresses the third dialectic taking hold of Blanche: illusion versus reality. McGlinn points out that, like all the women in Williams’s plays between 1940 and 1950, Blanche “refuses to accept the reality of her life and attempts to live under illusion.” [Tharpe, 513]. Although McGlinn is accurate in noting Blanche’s conflict between gentility and promiscuity, the result of which is “self-defeat instead of survival” [Tharpe, 513], she fails to see that Blanche lives in both illusion and reality simultaneously, and it is this dialectic that is the slow poison which destroys her. This death-instinct gives us the fourth and last dialectic in Blanche: her struggle between death and desire.”
In the United States, Food is one of the basic needs of life.We tend to spend tons of money every year to buy food. Consuming food reflects America’s culture in the United States. In America, Fast food is a way to enjoy delicious food made with sugar, fat and salt. It’s impossible to back away from eating good tasting food. Unfortunately, this is leading to major destruction. In the human life, food procurement, preparation, and consumption have devoted to an art form.Spite the terms of “America has a food problem,” it shows that our nation is unable to produce and supply safe, nutritious food in a way where it sustains our global population. Health Issues are a result of over consumption, which lead to portion sizes, and food production.
There has been a growing trend over the past few years in health care using Complementary and Alternative Medicine (CAM) or also known as Eastern medicine. The new and emerging type of health care has been around for thousands of years, but in recent years have been more accepting in Western culture. CAM is described as, “a wide range of practices, technologies and treatments not traditionally associated with the medical professions or medical curriculum” (Solomon & Adams, 2015). There are many different types of CAM health care. Some of the more popular practices include acupuncture, massage therapy, aromatherapy, reflexology, chiropractic and herbal remedies. Each of these therapies are used in different ways to help with the overall
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
In this play the character blanche exhibits the theme of illusion. Blanche came from a rocky past. Her young husband killed himself and left her with a big space in her heart to fill. Blanche tried to fill this space with the comfort of strangers and at one time a young boy. She was forced to leave her hometown. When she arrives in New Orleans, she immediately begins to lie and give false stories. She takes many hot bathes, in an effort to cleanse herself of her past. Blanche tries also to stay out of bright lights. She covers the light bulb (light=reality) in the apartment with a paper lantern. This shows her unwillingness to face reality but instead live in an illusion. She also describes how she tells what should be the truth. This is a sad excuse for covering/lying about the sinful things she has done. Furthermore, throughout the story she repeatedly drinks when she begins to be faced with facts. All these examples, covering light, lying, and alcoholism show how she is not in touch with reality but instead living in a fantasy world of illusion.
The play A Streetcar Named Desire revolves around Blanche DuBois; therefore, the main theme of the drama concerns her directly. In Blanche is seen the tragedy of an individual caught between two worlds-the world of the past and the world of the present-unwilling to let go of the past and unable, because of her character, to come to any sort of terms with the present. The final result is her destruction. This process began long before her clash with Stanley Kowalski. It started with the death of her young husband, a weak and perverted boy who committed suicide when she taunted him with her disgust at the discovery of his perversion. In retrospect, she knows that he was the only man she had ever loved, and from this early catastrophe evolves her promiscuity. She is lonely and frightened, and she attempts to fight this condition with sex. Desire fills the emptiness when there is no love and desire blocks the inexorable movement of death, which has already wasted and decayed Blanche's ancestral home Belle Reve.
Traditional medicine plays a vital role in health care, which is based on scientific researches, rigorous experiments and clinical practices (World Health Organization, 2000). With the growth of chronic diseases, ageing and the diversity pathogenic factors, the medical environment, and conditions have changed. In recent decades, modern scientific medicine was developed in the Western world, such as Europe and the United States, which considered complementary and alternative medicine (CAM) as normal treatment. Alternative healthcare aim to treat physical and mental illness, using methods such as acupuncture, homeopathy and herbal medicine (ibid). Singh and Ernst (2009) state that alternative medicine has limited efficacy for certain ailments,
The widespread use of alternative medicine nowadays has driven scientists to study it and understand the reasons of the high demand for unconventional treatment. According to Zollman C, and Vickers A. (1999), complementary and alternative medicine (CAM) can be defined as therapeutic and diagnostic disciplines which are exogenous of the institutions where modern methods of treatment are exist and taught. Eisenberg D. (1993), defines CAM as “medical interventions which are commonly not taught at medical schools and not generally provided at hospitals in the US”. These two definitions are not fully satisfactory because, firstly, some forms of CAM which were tested by scientists and appeared to be safe and effective and found a place in conventional medical mainstream. Secondly, CAM is not about medical intervention, which means impacts of taken drugs. The majority of CAM is based on psychology, spirituality, sociology and traditional Chinese medicine (TCM), which make trials difficult. However, despite the fact that conventional medicine is scientific based and proven by science, many people still use alternative medicine instead or as a compliment to the modern one. Research shows that the majority of the patients at an Accident and Emergency department used to refer to some forms of CAM. (Waterbrook A.L, 2008). Other studies show that over the period of the last 20 years an increase in interest in CAM was observed. Approximately 30% of the UK population (Ernst, 1996) and almost the same in the USA (Kuhn, 1999, Wooton and Sporber, 2001) have used alternative medicine. Referring to these sources it is seen that the demand for CAM remains high nowadays; however, the importance here is not to evaluate the reasons why people still use...
Kubey, Robert, and Mihaly Csikszentmihalyi. "Television Addiction Is No Mere Metaphor." Scientific America. Web. 25 Feb. 2011.
Complementary and alternative medicine (CAM) is slowly becoming better known all over the world. CAM encompasses various types of therapies, such as yoga, reflexology, chiropractic therapy, herbal therapy, ayurveda, meditation, biofeedback, hypnosis, homeopathy, acupuncture, etc. The evidenced-based research, recognition of disconnect between patients and also the positive and negative aspects of CAM modalities are reasons behind the increased attention it has gained in medicals schools all over the United States. (Hart, 2009, p. 287).
In recent years, the people interest in alternative medicine or what 's also known as physical therapy has been clearly emerged, so that almost third of American people; public patients seek physical treatment. Nearly over 8900 American adults and 17000 children between ages of 4 and 17 according to the national health statistics report.(1) Thus, media reports also attest to common use of alternative medicine, and showed that thirty-four billions are spent yearly on alternative health care. Of course, by American, which is NOT a few. (2)
A man is shown upside down; viewers instantly notice his bright blue eyes, pink lips, dark brown hair, and perfectly white teeth. However, when viewers turn their heads to the side to get a better reading of the upside-down lettering above his chin, which states, “You’re not you when you’re hungry” (Snickers), they can see that the reality of the happy smile is quite creepy. The man’s supposed smile is actually a deep frown, and his teeth appear awkward and large coming out of his bottom lip. The message is clear: you simply are not you when you’re hungry. What viewers are unaware of is the propaganda they are being subjected to while viewing this ad. In this advertisement, advertisers are primarily targeting people’s “physiological need” for food in order to
The newsgroups are always talking about the effectiveness of alternative treatments, most of this talk is not proven to be true. Lately complementary and alternative medicine has become really popular. About 40% of adults have reported using alternative medicine sometime in their life. Doctors have been using CAM (Complementary and Alternative Medicine), and combining them with actual therapies and calling them “integrative medicine.” Alternative medicine changes constantly as treatments go through testing and move into the mainstream. All of the alternative procedures and therapies are classified by the National Center for Complementary and Alternative Medicine (NCCAM). The agency funds scie...
In the article written by Bonafede (2004), there was provided a general overview of the use of Complementary and Alternative Medicine (CAM). This study also required to explore the nature of CAM use and whether CAM use is an alternative to or balance of conventional medicine. According to the author, the western traditional medicine primarily affects the material causes of disease, based on precise research and development. On the other hand, alternative medicine, came to us from Asia, relies on inductive methods of treatment in a comprehensive approach, addressing not only physical but also spiritual and emotional sources of poor health. In addition, clinical treatment has been becoming more and more expensive. So many patients are beginning to look for other ways to get rid of any illness. I agree with the information that such a trend on alternative medicine can be explained by the fact that unconventional medicine is often one drug, plant or psycho-physiological practices are a cure for a multitude of different difficulty and symptoms of disease, while the usual treatment of each drug is designe...