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First 1100 characters of The Mass-marketing of Working Class Culture:

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Length: 585 words (1.7 double-spaced pages)
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The Mass-marketing of Working Class Culture


The fads of the father are visited on the son: we've all seen how adult fads are given down to children. We've seen how cargo pants have trickled down, thanks to the Gap, Baby Gap, and Old Navy (all corporations owned by The Limited, Inc.).

Cargo pants have always been a mystery to me. The attractive thing about them is storage (which I'll get to later), blandness and personal appearance. I only considered wearing cargo pants because they'd hide how chunky my thighs are. And they're beige and boring--they thus go with anything. I also don't understand this fascination with looking working-class (In a recent copy of Vogue, there were ritzy, high-priced versions of lumberjack clothing). There's absolutely nothing wrong with that and I don't want to sound like an elitist, because I'm by no means not working-class. I just wonder why this a trend, why white collar workers want to look like they work with their hands.

But this fascination with storage, with having so many products presents a problem. Cargo pants were designed so wor... [to view the full essay now, purchase below]

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