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Economic Forces in Starbucks Corporation

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Length: 1412 words (4 double-spaced pages)
Rating: Orange      
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Economic Forces in Starbucks Corporation
The importance of economic indicators to the strategic planning process in any organization is the ability to benchmark economic conditions that contribute to improve profitability, business growth and market size. Leadership sets up the mission “to establish Starbucks as the most recognized and respected brand in the world.” In doing so, they have created a set of industry-leading, comprehensive coffee-buying guidelines addressing coffee quality, financial transparency, social and environmental responsibility. Starbucks strategy is also expanding market in globally to provide high quality coffee in convenient and visibility locations. They are continuing to innovate and extend the business with imaginative new ready-to-drink beverages and expanded packaged coffee offerings (Starbucks Corporation, 2007).
Today, they have expanded lunch programs to a total of 4,150 stores and introduced the ability ...


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...g the risks of climate change for their business and reduce GHG emissions (Starbucks Environment Affairs, 2007).



References
Starbucks Corporation (2007). Starbucks Corporation: Retrieved on November 21, 2007 from
Website, http://www.starbucks.com/aboutus
Investment Group (2001). Starbucks Coffee Company: Retrieved on November 20, 2007 from
Website, http://academicmind.com/unpublishedpapers/business.
Pearce-Robinson (2004). Strategy Formulation Ninth Edition: Retrieved on November 17,
2007 from the External Environment.

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