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Burger King External Analysis

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BURGER KING

Team Members:
Table of Content

1. Executive summary

2. Introduction.

1. Brief History.

2. Burger King Egypt.

2. Mission.

3. Forces Driving Industry Competition:

1. Determinates of entry.

1. Economies of scale.

2. Product differentiation.

3. Capital requirements.

4. Cost advantages.

2. Determinates of Supplier Power.

1. Switching cost of suppliers.

2. Impact of inputs on cost or differentiation.

3. Determinates of Buyer Power.

1. Bargaining leverage.

a. Buyer switching cost.

2. Price sensitivity

a. Price/total purchases.

b. Impact on quality.

4. Determinates of Substitution Threats.

1. Buyer propensity to substitute.

2. Relative price performance of substitute.

5. Determinates of Rivalry.

1. Brand identity.

2. Industry growth.

3. Investment in technology and restaurants.

4. Product difference.

5. Exit barrier.

4. Competitive Profile Matrix.

5. External factor Evaluation Matrix.

Executive summary:

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-Relative price performance.

-Buyer propensity to substitute.

New Entrants

Substitutes

Bargaining leverage:

-Buyer switching cost

Price sensitivity:

-Price/total purchases

-Impact on quality

-Switching cost of suppliers

- Impact of inputs on cost or differentiation

- Brand identity.

- Industry growth

-Investment in technology and restaurants

-Product difference.

-Exit barrier

Suppliers

-Economies of scale

-Product differentiation -Capital requirements

-Cost advantages

Buyers

Industry Competitors


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