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Burger King External Analysis

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Length: 1678 words (4.8 double-spaced pages)
Rating: Blue      
Price: $29.95
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Team Members:
Table of Content

1. Executive summary

2. Introduction.

1. Brief History.

2. Burger King Egypt.

2. Mission.

3. Forces Driving Industry Competition:

1. Determinates of entry.

1. Economies of scale.

2. Product differentiation.

3. Capital requirements.

4. Cost advantages.

2. Determinates of Supplier Power.

1. Switching cost of suppliers.

2. Impact of inputs on cost or differentiation.

3. Determinates of Buyer Power.

1. Bargaining leverage.

a. Buyer switching cost.

2. Price sensitivity

a. Price/total purchases.

b. Impact on quality.

4. Determinates of Substitution Threats.

1. Buyer propensity to substitute.

2. Relative price performance of substitute.

5. Determinates of Rivalry.

1. Brand identity.

2. Industry growth.

3. Investment in technology and restau...

... middle of paper ...


-Buyer propensity to substitute.

New Entrants


Bargaining leverage:

-Buyer switching cost

Price sensitivity:

-Price/total purchases

-Impact on quality

-Switching cost of suppliers

- Impact of inputs on cost or differentiation

- Brand identity.

- Industry growth

-Investment in technology and restaurants

-Product difference.

-Exit barrier


-Economies of scale

-Product differentiation -Capital requirements

-Cost advantages


Industry Competitors

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