Thorpe Park Guide

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Thorpe Park Guide

Welcome to our Thorpe park guide!!

In this guide I will be discussing the different functional areas

within Thorpe park. Functional areas are different departments within

a business that help the business to achieve their aims and

objectives. e.g. all the tasks that have to be carried out by the

business: Human Resources, Finance, Marketing etc.

Furthermore, within this guide I will also include a full description

of the 5 main functional areas in Thorpe park (Marketing, Human

Resources, Customer services, Health and Safety and I.C.T) and how

they all linked together help the business to strive to success. The

guide will also include how the different functional areas communicate

within a business and how this can affect the future of the business

and how well the business does.

Functional Areas

Marketing:

The marketing department are a small group which work with Thorpe park

and has the responsibility for the marketing debt to ensure that the

brand identity is maintained in all communication both on and of the

park. They are able to do this through identifying the brand identity,

target market, and visual representation of the brand. (brand logo)

For Thorpe park the marketing group target families with children over

the age of 12.

Every year the marketing group produces a plan which covers the

following areas:

Product: In this case the product is what Thorpe park provides for the

product, rides. The marketing department every year with almost out

exception they launch a new attraction ( ri...

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... image standards

very seriously, because through them they are able to cast forward to

the public their high standards.

Methods of communication

Throughout Thorpe park their exists many methods of communication

between the main functional areas. Especially within the I.C.T

department which has the use of information technology we can discover

many methods of communication. Every department in Thorpe park in some

way has something to do with information technology and methods of

communication within information technology. Through in formation

technology al department are able to keep in touch with one another as

they can send e-mails instead of memos and instead of sending a

messenger. Also the respective leaders of each department also meet up

to discuss many issues about the business using oral communication.

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