Preview
Preview

Comparing the Persuasive Techniques Used in Two Charity Fundraising Advertisements

No Works Cited
Length: 1364 words (3.9 double-spaced pages)
Rating: Blue      
Open Document
Need writing help? Check your paper »



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Comparing the Persuasive Techniques Used in Two Charity Fundraising Advertisements


The hardest thing for any charity is to raise money. There is only one
way to do this, that is to persuade people to part with their money
and donate it to a good cause. The “ Bhopal Medical Appeal” and “Save
The Children” advertisements are two examples of this.

Both of these advertisements come from “ The Observer” a broadsheet
newspaper. Consequently it is assumed that the target audience is
those of a higher education and people who more likely to actually
read the advertisement.

In both of the advertisements they use very different persuasive
techniques. It is easy to see how the two advertisements, both need
and want the same thing: the readers’ help. However, in many various
ways, it is clear that the “Save The Children” advertisement and the “Bhopal
Medical Appeal” advertisement have distinct ways of reaching out for
the readers attention and support.

First of all “ Just 10p a day” is used throughout the ‘Save The
Children’ advertisement. This sticks in the reader’s mind and makes
them remember the words “Just 10p a day”, then makes the reader think
what their “10p a day” could do to help save children’s lives. The “Bhopal
Medical Appeal” advertisement does not use as much repetition as the
“Save The Children” advertisement, however it does show the use of
some repetition. Such as “That night,” words such as these stick in
the reader’s mind and make them remember what happened “That night”,
then think about how they can help the people recover from the pain of
“That night”. This also shows the use of short sentences making the “
...


... middle of paper ...


...e
your point, people are less likely to read a story that may be
touching, only to find that the advertisement wants their money. On
the other hand the ‘Save The Children’ advertisement does have some
long written text in parts. The advertisement, however, is straight to
the point, it immediately informs the reader of what they would like,
letting the reader know what to expect, therefore the reader knows
that if they continue to read their help will be needed.

The ‘Save The Children’ advertisement uses media features much more
successfully than ‘Bhopal Medical Appeal.’ Emotive images are used
showing numerous close ups of children’s faces. ‘Save The Children’
itself suggests that the children are in danger and that your
contribution can help.

Therefore, the ‘Save The Children’ advertisement is more effective.


Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Increasing Awareness for Charity Fundraising Programs Essay - ANALYSIS The goal is to increase awareness and number of people that are involved in charity fundraising programs. The loyalty aid points program is adopted from private enterprises’ loyalty rebate programs where consumer patronizing their products gets rebate points. The system will be done with the use of a smart card that they need to present when making purchases. The purpose of the card is to have standard conversion of amount purchase to point and to store the points until it is needed to be use by the owner....   [tags: Loyalty Aid, donation, personal money]
:: 5 Works Cited
2759 words
(7.9 pages)
Research Papers [preview]
Comparing the Effectiveness of Two Charity Advertisements Essay - Comparing the Effectiveness of Two Charity Advertisements Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced....   [tags: Papers] 774 words
(2.2 pages)
Strong Essays [preview]
An Investigation into the Recall of Persuasive versus Informative Television Advertisements - Abstract Advertising has a pretty simple role: to persuade consumers to buy the company’s product while creating awareness about it. Advertising spam is on the rise in television primetime. It is becoming easier and easier for consumers to tune out advertisements and not pay attention to the message. So the question is: which advertisements “stick” to the consumers’ minds and actually lead to intent to purchase. This study attempts to analyze this by investigating recall differences between two broad categories of advertisements: “persuasive” and “informative” and eventual purchase intent differences that arise due to the advertisements....   [tags: Advertising]
:: 37 Works Cited
1195 words
(3.4 pages)
Strong Essays [preview]
Advertisements Are All around Us Essay - In today’s society, advertising plays a huge part of sale production around the world. Advertising is found in almost every place imaginable and where a person least expects it. Some advertisements are very noticeable and distinct, while others are very subtle yet the human eye tends to catch them. There are advertisements all around us which include signs, posters, news papers, Internet, television, movies and much more. Just take a look around and see how many ads can be found. On average, an American sees up to 3000 advertisements in one day.(ASP) I find this is somewhat believable because advertisements are everywhere....   [tags: advertisements,] 868 words
(2.5 pages)
Better Essays [preview]
Essay The Shocking Content of Advertisements - Imagine yourself walking around the street in a large city like New York City or Chicago and see millions of advertisements everywhere in the city’s streets. Once, you see something that are disturb or afflict advertisement like show a picture of a baby take a drugs in horrible place that make you shock when you see it. In our currently society, the shocking content in advertisement is very hard to shock us now. Author Bruce Grierson argues that modern advertisement does not shock us anymore, because of too many companies have done much different kind of advertisement methods to attract the people’s attention to ads....   [tags: Advertisements, ] 1348 words
(3.9 pages)
Strong Essays [preview]
Essay on The Persuasive Text - The purpose of a persuasive text is to change or alter the viewpoint of the reader for it to agree with the author’s perspective. The intention of this specific text is to persuade the reader to help end poverty today by joining ‘Make Poverty History’ and it uses persuasive language and techniques to do this – this essay will explain the effect on the reader and will focus on analysing persuasive language. Pronouns are an effective persuasive language technique because they address the reader directly....   [tags: persuasive text] 835 words
(2.4 pages)
Better Essays [preview]
Campaign Fundraising: Democracy for Sale Essay - There is one sure fire way to know that the political campaign season has started in the United States, and it simply involves turning on a television. There is no need to turn to change the channel to one of the news networks. Watch the advertisements and eventually words like “liar”, “cheater” and “thief” will blare from the television as a political attack advertisement airs. These attack advertisements, better known as political attack ads, have become a staple in American politics and a nuisance for the majority of citizens....   [tags: Argumentative, Political Science]
:: 17 Works Cited
2275 words
(6.5 pages)
Term Papers [preview]
Types of Advertisements Essay - I chose the Browns Chicken cholesterol free cooking ad for the informative advertisement because the ad had an employee inform the viewers that browns chicken is made with cholesterol free ingredients. This advertisement featured Steve Carell standing on a ladder placing letters on a sign spelling out Cholesterol Free Cooking. Once Carell had finished he informed the viewers that Browns Chicken is cooked in cholesterol free cottonseed oil and and cholesterol free batter but while he was talking all the letters blew off in the wind except the word Free....   [tags: persuasive, customers, information] 543 words
(1.6 pages)
Good Essays [preview]
Little Charity in Eudora Welty's A Visit of Charity Essay - Little Charity in Eudora Welty's A Visit of Charity        In the short story of "A Visit of Charity" by Eudora Welty, a fourteen-year-old girl visits two women in a home for the elderly to bring them a plant and to earn points for Campfire Girls.  Welty implies through this story, however, that neither the society that supports the home nor the girl, Marian, knows the meaning of the word "charity."  The dictionary defines "charity" as "the love of man for his fellow men: an act of good will or affection."  But instead of love, good will, and affection, self-interest, callousness, and dehumanization prevail in this story.  Welty's depiction of the setting and her portrayal of Marian dram...   [tags: Visit of Charity Essays]
:: 1 Works Cited
1289 words
(3.7 pages)
Strong Essays [preview]
Essay on Charity - Charity A Charity is an organisation that exists to enable one group of people to help another. It can sometimes be for animals or nature. Many of the best known charities were set up by people who felt passionate about a situation that they believed was wrong or preventable. There are 180 thousand charities in the United Kingdom alone. The idea of charities is to do away with the problems they were set up to tackle....   [tags: Papers] 987 words
(2.8 pages)
Good Essays [preview]