A Case Study of Universal Studios Universal was a relatively minor studio, one of the ‘Little Three’ companies (the others being Columbia and United Artists), which lacked their own theatres and depended for exhibition outlets on the cinema circuits of the ‘Big Five’ (Warner Bros, RKO, Fox, Paramount and MGM), the vertically integrated majors. The company established itself in the 1920s under the ownership of Carl Laemmle and adapted its studio to sound production relatively early: by 1930, all of its releases were ‘talkies’. However by this time the recession which affected the entire film industry had forced Universal to re-examine its approach to film production. In 1930 Carl Laemmle Jr, who had been put in charge of the studio by his father began a series of horror films, which became Universal’s speciality in the early 1930s, with the production of Dracula and Frankenstein. In the first few years of the decade, however, the effects of the Depression made themselves felt particularly keenly at Universal, the studio’s output decreased substantially, and during an industry wide strike the studio actually closed down for several months. In 1931 film budgets were cut, production schedules shortened and static ‘dialogue’ shooting emphasised at the expense of expressionist visual style. In 1933, despite Laemmle Sr’s ambitions, the company entered a two-year period of receivership. The studio was re-established, after some administrative reorganisation, at the end of the decade. However, by the mid-1940s Universal was once again in economic difficulties. The studio’s financial welfare was resting somewhat precariously on Deanna Durbin and on Abbott and Costello; their pictures, while still profitable, were not doing as well as in the past (Alan Eyles, ‘Universal and international’, 1978). Universal’s response to this situation was to attempt to attract major stars to the studio by giving them a percentage of the profits from their film, and simultaneously to increase budgets, thereby attracting a number of independent producers. The company also merged its distribution activities with the independent production company, International. This reorganisation was finalised in November 1946,
The first animated movie produced by Pixar, a famous space ranger named Buzz Light-year said, “To infinity and beyond!” and that is exactly where Pixar has taken the animation industry. The success of Pixar is duly noted worldwide and they remain a leader in the animation industry. The company reeled in more than 100 awards and nominations for their work on animated films, commercials, and technical contributions to the animation industry. The trials and triumphs of this company have earned it its spot as one of the leading animation companies in the entertainment industry today. With all this success it is hard to think it was almost over before it ever began. Pixar’s history of trials and triumphs starts with a group of men and their ideas that would revolutionize the entertainment industry.
Florida is known for many things like its fresh oranges, its sunshine and warm climate, its beautiful beaches, its Everglades National Park, cigar factories and many more interesting things. There is also one more thing that adds on to Florida’s popularity and it is its film industry. The film industry in Florida is one of the largest in the United States. In 2006, Florida was ranked third in the U.S. for film production, after California and New York, based on revenue generated.
The first time we see Cruella De Vil she is in a rush and is driving
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
Executive Summary: The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive.
[1] Information was mainly taken from the Harvard Business Case Study “The Walt Disney Company: The Entertainment King”
Disneyland through its long history of serving people across the world with their premium services had to keep to their words Hong Kong Disneyland website (2018). The employees must live up to the expectations for which people are paying greater than average price.
Marvel Worldwide Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American publisher of comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide 's parent company.
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
Kotler, P., & Keller, K. (2012). Marketing management (14th ed., Global ed.). Boston, [Mass.: Pearson.
It is safe to say that Disney movies are not before anyone’s time. They have been passed down from generation to generation and still have a positive impact on pop culture today. The values of Disney movies though have always been the same. That is to follow your dreams and good things will come. The only problem is what they teach you about the journey and the people you meet on the way there. Women aren’t given the most respectful depictions in Disney films and that hasn’t been a problem through the years because their films still sell. Children don’t know the difference between being a damsel and a heroine, or how the hero always gets what he wants. Given the right distraction, parents are none the wiser about these hidden personas that their children are being exposed to. Ironically enough, these stories originated from a darker perspective. Both Disney and German fairytales focus on stories about a character that come from rags to riches because it inspires people. At a time when Germany needed hero’s and magic, these fairytales gave people of older and younger ages hope for better times. Disney on the other hand targeted the younger female viewers. Fairy tale films made in the GDR have a surprising number were adaptations of the Brother Grimms’ fairy tales (Fritzsche, 4). At first, the fairy tale genre as a whole and particularly the Grimms’ tales were designated as “folklore,” which reinforced the values of the ruling classes. It was until the first congress of Soviet writers in August 1934 when Maxim Gorky rehabilitated the genre as a folktale that encouraged class struggle (Fritzsche, 5). Although the fairy tales were seen as East German cultural heritage during the country’s formalism debates, the Gri...
In this essay I will look at the film company Universal Studios, also known as Universal Pictures, and look at the logo and brand design within the company.
The primary goal of The Walt Disney Company is to become one of the world’s leading producers and providers of not only entertainment, but also information (The Walt Disney Company, 2014). The company aims to achieve this by utilizing its immense brand portfolio so as to differentiate services, content, and consumer products. While this is the overall goal, there exist other innate milestones that essentially touch on socially responsible business in enhancing sustainability. They include, but are not limited to; zero net greenhouse gas emissions, whereby the company aims to have reduced net greenhouse gas emissions by 50% by 2020; zero waste, whereby Walt Disney hopes to achieve a 60% reduction in waste from
“It is a common misconception that the history of the Walt Disney studios begins with Steamboat Willie in 1928.” (Kaufman, p. 68). Contrary to this misconception there have been ninety plus
Walt Disney’s company was one of the biggest contributors out of the other big animation corporations to the American animation industry and culture as well to the support effort for the allies of WWII by providing the government with animated propaganda and Ignisia.