The Marketing Principles of Fruit Winder
There are 5 main principles of marketing. They are
* Understanding customer needs.
* Co-ordinating functions to achieve marketing aims.
* Adopting a marketing approach.
* Effective customer communications.
* Constraints.
UNDERSTANDING CUSTOMER NEEDS – Kellogg’s need to identify and
understand the needs of both their existing customers, as well as any
new potential customers. They will need to adapt their marketing
approach to meet the need of these customers. If companies continually
review all aspects of their products, making sure they still meet the
requirements of the customers using the 4 P's, it will help to
increase the number of repeat purchases/orders. Repeat purchases and
orders go towards showing how successful the product is, and how
successfully it is meeting the expectations of the customers.
Based on this principle, we would carry out market research before
choosing the marketing strategy we would use. We would then use the
results from the market research to identify and understand the ways
in which I could improve the product in order for it to meet customer
expectations.
CO-ORDINATING FUNCTIONS TO ACHIEVE MARKETING AIMS – Kellogg’s will
need to make sure all the different functions within the organisation
work fine together, to help them achieve their marketing aims. Sole
traders will have to do the marketing for their products themselves,
along with all the other functions of the business, for example
finance production, purchasing etc.
Larger organisations will most likely have their own separate
marketing department that will take the whole...
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... for the company. Below is a list of different
requirements that customers have:
* High quality goods and services
* Low prices.
* Choice.
* Efficient and convenient distribution.
* Imaginatively presented, detailed information about the products.
* The latest technology.
It is often too expensive for companies to meet all of these needs,
which may require frequent changes in production methods and the
standard of service etc. All of these things will affect the company's
ability to maintain its productivity and ultimately its profitability.
I will have to strongly consider what the customers want in our
products, before we design our marketing plan. We will also have to
consider the fact that we may not be able to meet all of their
expectations due to factors such as cost and resources etc.
Individually, each of the sections are factors that contribute to influencing a consumer to purchase a product and collectively they are called the Four P’s of Marketing. Some product features and benefits that we have would be our consumer friendly packaging. All of our packaged meats, including sausages are sealed in vacuum sealed plastics, which not only prevents meats from spoiling but it also preserves freshness and in addition to this, many of our sausages are pre-seasoned meaning that it reduces the amount of work needed by the consumer. The price of our product is very fair as well, as a vast majority of our livestock is supplied through our own agribusiness side. This not only makes it cheaper for us to make the product due to lower labor and supply costs, but it also makes the product more cheaper and affordable for the consumer. Our promotion is currently done mainly through online advertisements or on the TV as these are the types of promotion that reach the most consumers, and we currently market our products to retailers and wholesalers with transportation mainly done through land travel in domestic
According to Aaker (1990), two-thirds of the food product found on store shelves, are brand extension, which suggest the competitiveness of the business. It becomes imperative that marketers stay abreast of the shifts: who purchase the products; focus on the ideal target or segments; involve band loyalties on planning,
Recently I watched a T.V. show called The Profit and recognized some similarities from the current Marketing chapter discussed in class. The current episode was about a company called Bentley’s Corner Barkery, which is committed in providing all-natural pet food and treats for their customers. The episode highlighted how Bentley’s Corner Barkery was struggling and not reaching all of their potential customer base because of its marketing structure among other poor managing and financial elements. Before Marcus Lemonis (he is the investor) the company marketing strategy was the quality of product will attract customers. Marcus Lemonis immediately ask for the company’s mission statement and help the owners identify their target customers by segmentation.
Edible Arrangements offers its customers bouquet arrangements made out of fresh fruit and chocolate dipped fruit. Founded in 1999, Edible Arrangements has grown to have over 1,200 franchises around the world, and it has been ranked one of the top franchises in its category every year for almost a decade. A significant investment is needed to open a franchise, and there are financing options available to investors. Franchise owners are provided with two weeks of hands-on training at the corporate headquarters in Connecticut, and periodic on-going training is provided by an Edible Arrangements Field Business Leader to the franchise owner and their employees at their store location. Investors who are interested in owning an Edible Arrangement
The business intends to stay focused on meeting the demand of the customer for high quality, delicious food in a beautiful setting among the vineyard and tasting rooms of Santa Ynez, Lompoc and Edna Valley’s.
Doe Deere is the innovative founder of Lime Crime Cosmetic Company. Doe Deere was one of the first people to take her business to the Internet and find almost immediate success with her business formula. Other cosmetic companies were showing their lip colors and other cosmetic colors against a harsh background. Lime Crime preferred to show their colors on real lips and women. Thus, increasing interactivity between the customer and the company. Now, Lime Crime is using the same business formula on Instagram. Their customers are posting their images wearing Lime Crime Cosmetics on Instagram. Lime Crime is quickly creating a fun and inviting community on Instagram for Lime Crime followers.
There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
The basic opportunity of Cocoa is widely imperative to Ghanaian folks. Various studies depicted that the growers of coca consists of 4million from the population of 20million.The importance of Coca producers prevalent in Ghana more important than in other West African producers are its reliance on only gold and cocoa. The existence of marketing board named Cocobod evolved in order to centralized the decision-making of Cocoa industry. The accountability of Cocobod scrutinized by the Ministry of Finance having headquartered in Accra (capital of Ghana).
Once the product is accepted the organisation would experience a high growth rate. For example, PAX Yogurt Company which originates on Mount St. Benedict, is a local company which developed seven different flavours of yogurt into the market, they are: almond, guava, passion fruit, pineapple, soursop, strawberry, natural (plain) and vanilla. The primary objective was to meet the customers’ needs with a good quality product at an affordable price in order to return high sales and profitability for the company. It is imperative at this stage, that particular attention should be placed on creating strategies for pricing, place or distribution and promotion so as to establish a market presence and create a suitable demand for the product. Pricing strategies include price skimming and price penetration. It is advisable at this stage to employ the price skimming strategy for example, pricing the product at the highest point possible. Prices can then be lowered when demand starts to
via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste
My shop is going to sell second hand clothing and school equipments. The school clothing will be fixed up to make them appeal to market audience and look as good as new. Shoes are ranging from size 6-10 to make sure they fit the large majority of the school students. Blazer colour will be ranging from black to green and ties will have to types: gold and yellow stripes ties and dark green ties. We also sell school summer shirt as well as school badges and PE kits. School equipments are various in sizes and shapes. For example, I will sell 2 types of ruler, 15cm and 30 cm long. We will sell black, blue and red pens. Sharpeners and erasers will vary in shapes and sizes and pencils are HB only. I will also sell 1G USB and regular calculators.
It all started four years ago when a family member had a birthday where a cake was ordered from the local grocery store. The cake was not up to par. Dominica Clementi’s mother Nonna Jo-Ann decided that she could bake cake that was better. She sent her daughters to school to learn pastry decorations in order to keep up with the new trends of baking. They started by making cakes out of their home. From word of mouth around the church and community Nonna Jo-Ann and her family started to bake for holidays, family functions, and religious activities. In December of 2004 Nona and her daughters bought a store in the Terraces at University to keep up with increased demand for their product.
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)
Traditionally, marketers were focused mainly on selling a product. They started with production and marketing was done while selling and promoting the product to attain sales at a profit. In this technique, they were of the view that the product should be brought in the market with an aggressive selling strategy and imposed in the market through promotional pressures. Their marketing purview was limited to 4P’s which are product, promotion, price and place for profit maximisation.