Essay about Tesco's Competitors

No Works Cited
Length: 673 words (1.9 double-spaced pages)
Rating: Orange      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Tesco's Competitors

Tesco, Asda and Sainsbury's are much bigger stores than the discount
stores like Aldi and Netto. This means the bigger supermarkets will be
able to sell more goods and gain a bigger profit. If Aldi and Netto
were to make their stores bigger they would be able to compete with
Tesco, Asda and Sainsbury's in the sales department. This will mean
that they will be able to contain more goods and sell more to gain a
larger profit. It will give them the opportunity to sell more
different types of foods and different brands. The larger supermarkets
are now using diversification and sell more different types of
products e.g. electrical goods and clothing. Expansion of the smaller
supermarkets would also give them the opportunity to diversify their
product range and start competing with the bigger ones.

Recently I have noticed that Aldi have started diversifying in their
product range slightly. They now have their own sporting make and sell
camping equipment, sporting equipment and electrical appliances etc.
This will increase their market share and make them more competitive.
Tesco have now set up their own mobile phone networks, bank, insurance
company and clothing company. Asda and Sainsbury's are now attempting
to follow in Tesco's footsteps in order to continue competing with
Tesco. The smaller discount companies would also have to invest in
these services if they wanted to compete with them.

Another reason why Tesco consider their competitors to be Asda and
Sainsbury's and not Netto and Aldi is that the two supermarket groups
aim their products at different people. Netto and Aldi are renowned
for being 'Discount...

... middle of paper ...

...allow them to charge high prices for the
prestige goods, therefore make a large profit on them.

The large supermarkets use going rate pricing, this means that they
are immediately competing with the other supermarkets with a certain
type of product.

The large supermarkets use loss-leading pricing to make the customers
look around the supermarket. The smaller companies should use this if
they want to compete. The supermarket staff should put certain objects
in popular places to make them buy them while they are buying the
chosen cheap product. The large supermarkets use this effectivaly.

The larger companies have extra facilities (that you have to pay to
use) in the supermarkets to gain extra profit. They have things like
café's and newsagents to make extra money on top of the money made
inside the main store.

Click the button above to view the complete essay, speech, term paper, or research paper

This essay is 100% guaranteed.

Title Length Color Rating  
Tesco's Customer Service Essay - Tesco's Customer Service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers....   [tags: Tesco Customer Service Consumerism Essays] 1591 words
(4.5 pages)
Strong Essays [preview]
Swot analysis of Tesco plc Essay - Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible competitors Swot Analysis Firstly, four main goals, under which these particular four are Strengths: 1....   [tags: essays research papers] 2293 words
(6.6 pages)
Strong Essays [preview]
Most Important Factors of Tesco Essays - Most Important Factors of Tesco Tesco first launched their international expansion in 1994. After 11 years their sales have grown to contributing 20%(£7 billion) of the total turnover has been from overseas sales. The success of Tesco expansion overseas has mainly been down to the strategy of seeking out new markets in an early growth stage....   [tags: Papers] 1467 words
(4.2 pages)
Strong Essays [preview]
Tesco PLC's Expansion in North Bracknell Essays - Tesco PLC's Expansion in North Bracknell Introduction: Tesco PLC is an international supermarket not only selling high quality goods but has now also become one of the biggest job markets. As well as this Tesco has been running sub-projects to increase the level of customer care. [IMAGE] Tesco's main aims are shown by the steering wheel provided by their website ( Tesco want to have good quality for value to earn their customers loyalty while still making a profit....   [tags: Papers] 2598 words
(7.4 pages)
Strong Essays [preview]
Tesco Case Study Essay - Tesco Case Study Tesco, well known as Britain's leading food retail group with a presence also elsewhere in Europe, Asia and the United States has also been a pioneer online. As this case study shows, retailer Tesco is generally recognized as the worlds largest online grocer and it has an annual turnover of £1 billion online in the UK and has launched in other countries, internationally and is diversifying into non-food categories. 2006/2007 online sales By September 2007 online sales in the first half of the year were £748 million, a 35% year-on-year increase, and profit increased by 62% to £54.7 million....   [tags: Business Analysis] 1984 words
(5.7 pages)
Strong Essays [preview]
Tesco Vs Webvan Essay - 1.0 Introduction The grocery industry is a huge, fragmented and enormously competitive environment and there are currently several examples of grocery companies that are making effective use of the internet as a link with customers (Delaney-Klinger, 2003). In particular, Tesco currently have internet channels for selling groceries that are profitable (Hall, 2001; Koller, 2001). During the late 1990’s many new companies were set up to utilise the perceived advantages from using the internet in business, however, with their rapid rise and fall they soon created a phenomenon known as the ‘’ era (Lovelock, 2001)....   [tags: Grocery Supermarket Online ] 1103 words
(3.2 pages)
Strong Essays [preview]
Tesco Marketing Strategy Essay - Tesco marketing strtegy Incomplete PART ONE STRATEGIC ANALYSIS Managers face difficulties in trying to understand the encionment. First ¡°the environment¡¯ encapsulates many different influences; the difficulty is making sense of this diversity in a way which can contribute to strategic decision making. The second difficulty is that of uncertainty, managers typically claim that the pace of technological change and the speed of global communications mean more and faster change now than ever before....   [tags: Marketing Business Management Essays] 1621 words
(4.6 pages)
Strong Essays [preview]
Essay on Characteristics of Entrepreneurial Venture - Schumpeter (1934) (cited in James et al. 1984) proposes five stages of behaviour, which are the characteristics of entrepreneurial venture: introduction of new goods, introduction of new method of production, opening of new markets, opening of new sources of supply, and industrial reorganisation. Fraser Doherty a young entrepreneur made his dreams come true when he set his own business of ‘Super Jam’ when he was 14 years old, using his Grand’s secret jam recipes. His goal was to make it healthier and better in taste than any other regular jams....   [tags: Entrepreneurs, Competitors, SWOT] 1486 words
(4.2 pages)
Better Essays [preview]
History of Tesco Essay - History of Tesco The first person that started Tesco's was Jack Cohen who originally owned Tesco's. Jack Cohen was the son of a Jewish sailor. On the first day of selling stock at the market he made a profit of one pound. When he made money he used the money to buy goods. He bought goods that other store didn't sell in their store. Jack Cohen was the person who founded the name for Tesco, after he bought a large shipment of tea in 1924. He used the three first letters from the name of the tea suppliers name "T.E" stock well and add his own surname then this formed the "Tesco"....   [tags: Tesco Business Analysis] 1873 words
(5.4 pages)
Strong Essays [preview]
Essay Business Analysis of Tesco - 1.INTRODUCTION Globalization involves a variety of links expanding and tightening a web of political, economic and cultural inter-connections. Most attention has been devoted to merchandise trade as it has had the most immediate (or most visible) consequences, but capital, in and of itself, has come to play an arguably even larger role than the trade in material goods. Human movements also link previously separate communities. Finally, there is the cultural connection. All the individual data would indicate that we are undergoing a process of compression of international time and space and an intensification of international relations....   [tags: Tesco Greece Economics Management Essays]
:: 18 Works Cited
4088 words
(11.7 pages)
Powerful Essays [preview]