Essay about Tesco's Competitors

No Works Cited
Length: 673 words (1.9 double-spaced pages)
Rating: Orange      
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Tesco's Competitors

Tesco, Asda and Sainsbury's are much bigger stores than the discount
stores like Aldi and Netto. This means the bigger supermarkets will be
able to sell more goods and gain a bigger profit. If Aldi and Netto
were to make their stores bigger they would be able to compete with
Tesco, Asda and Sainsbury's in the sales department. This will mean
that they will be able to contain more goods and sell more to gain a
larger profit. It will give them the opportunity to sell more
different types of foods and different brands. The larger supermarkets
are now using diversification and sell more different types of
products e.g. electrical goods and clothing. Expansion of the smaller
supermarkets would also give them the opportunity to diversify their
product range and start competing with the bigger ones.

Recently I have noticed that Aldi have started diversifying in their
product range slightly. They now have their own sporting make and sell
camping equipment, sporting equipment and electrical appliances etc.
This will increase their market share and make them more competitive.
Tesco have now set up their own mobile phone networks, bank, insurance
company and clothing company. Asda and Sainsbury's are now attempting
to follow in Tesco's footsteps in order to continue competing with
Tesco. The smaller discount companies would also have to invest in
these services if they wanted to compete with them.

Another reason why Tesco consider their competitors to be Asda and
Sainsbury's and not Netto and Aldi is that the two supermarket groups
aim their products at different people. Netto and Aldi are renowned
for being 'Discount...

... middle of paper ...

...allow them to charge high prices for the
prestige goods, therefore make a large profit on them.

The large supermarkets use going rate pricing, this means that they
are immediately competing with the other supermarkets with a certain
type of product.

The large supermarkets use loss-leading pricing to make the customers
look around the supermarket. The smaller companies should use this if
they want to compete. The supermarket staff should put certain objects
in popular places to make them buy them while they are buying the
chosen cheap product. The large supermarkets use this effectivaly.

The larger companies have extra facilities (that you have to pay to
use) in the supermarkets to gain extra profit. They have things like
café's and newsagents to make extra money on top of the money made
inside the main store.

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
Tesco's Customer Service Essay - Tesco's Customer Service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers....   [tags: Tesco Customer Service Consumerism Essays] 1591 words
(4.5 pages)
Strong Essays [preview]
Essay Business Recommedations for Tesco - 1. Introduction Tesco – Company Overview Tesco is amongst the foremost undefeated food retailers within the world. Tesco’s revenue is in more than £54 billion in 2009 and Tesco utilized over 470,000 people. Tesco operate their business in 4,331 stores. They operate their business in 14 completely different countries round the world. Tesco’s company is operated preponderantly within the USA, Europe and Asia and Tesco’s Head workplace relies in Hertfordshire, UK. After conducting analysis, Tesco operate over 960 specific stores....   [tags: food retailers]
:: 22 Works Cited
2982 words
(8.5 pages)
Research Papers [preview]
Essay on Tesco Strategic Options - Tesco Strategic Options Expansion Tesco has already established in UK, Europe, Asia and USA and has 6531 stores globally. Tesco continues to open into further new markets in order to increase its market share and market growth. Diversification This is a most risky strategy as organisation enters into new market where it has no information available or less experience. The risk could be failure of acceptance of products by consumers not making enough sales. Tesco has diversified its market by launching different non-food products into new markets....   [tags: marketing, customers, management] 960 words
(2.7 pages)
Better Essays [preview]
Swot analysis of Tesco plc Essay - Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible competitors Swot Analysis Firstly, four main goals, under which these particular four are Strengths: 1....   [tags: essays research papers] 2293 words
(6.6 pages)
Strong Essays [preview]
Most Important Factors of Tesco Essays - Most Important Factors of Tesco Tesco first launched their international expansion in 1994. After 11 years their sales have grown to contributing 20%(£7 billion) of the total turnover has been from overseas sales. The success of Tesco expansion overseas has mainly been down to the strategy of seeking out new markets in an early growth stage....   [tags: Papers] 1467 words
(4.2 pages)
Strong Essays [preview]
Tesco PLC's Expansion in North Bracknell Essays - Tesco PLC's Expansion in North Bracknell Introduction: Tesco PLC is an international supermarket not only selling high quality goods but has now also become one of the biggest job markets. As well as this Tesco has been running sub-projects to increase the level of customer care. [IMAGE] Tesco's main aims are shown by the steering wheel provided by their website ( Tesco want to have good quality for value to earn their customers loyalty while still making a profit....   [tags: Papers] 2598 words
(7.4 pages)
Strong Essays [preview]
Tesco Case Study Essay - Tesco Case Study Tesco, well known as Britain's leading food retail group with a presence also elsewhere in Europe, Asia and the United States has also been a pioneer online. As this case study shows, retailer Tesco is generally recognized as the worlds largest online grocer and it has an annual turnover of £1 billion online in the UK and has launched in other countries, internationally and is diversifying into non-food categories. 2006/2007 online sales By September 2007 online sales in the first half of the year were £748 million, a 35% year-on-year increase, and profit increased by 62% to £54.7 million....   [tags: Business Analysis] 1984 words
(5.7 pages)
Strong Essays [preview]
Essay on Tesco: A Market Oriented Organization - Is Tesco PLC Market Orientated. The purpose of this section of this report is to define the marketing concept; to explain what it means to be a market-orientated organisation; and to show that Tesco’s appear to be a successful, market-orientated company. Furthermore, that Tesco’s employ strategic relationship marketing to offer value to customers’; and achieve higher revenues and brand loyalty in return. Finally, to explain that being market oriented may also have some disadvantages if not carried out effectively....   [tags: consumer behavior in Ireland] 2135 words
(6.1 pages)
Better Essays [preview]
Tesco Vs Webvan Essay - 1.0 Introduction The grocery industry is a huge, fragmented and enormously competitive environment and there are currently several examples of grocery companies that are making effective use of the internet as a link with customers (Delaney-Klinger, 2003). In particular, Tesco currently have internet channels for selling groceries that are profitable (Hall, 2001; Koller, 2001). During the late 1990’s many new companies were set up to utilise the perceived advantages from using the internet in business, however, with their rapid rise and fall they soon created a phenomenon known as the ‘’ era (Lovelock, 2001)....   [tags: Grocery Supermarket Online ] 1103 words
(3.2 pages)
Strong Essays [preview]
Tesco Marketing Strategy Essay - Tesco marketing strtegy Incomplete PART ONE STRATEGIC ANALYSIS Managers face difficulties in trying to understand the encionment. First ¡°the environment¡¯ encapsulates many different influences; the difficulty is making sense of this diversity in a way which can contribute to strategic decision making. The second difficulty is that of uncertainty, managers typically claim that the pace of technological change and the speed of global communications mean more and faster change now than ever before....   [tags: Marketing Business Management Essays] 1621 words
(4.6 pages)
Strong Essays [preview]