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Tesco's Competitors

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Tesco's Competitors

Tesco, Asda and Sainsbury's are much bigger stores than the discount
stores like Aldi and Netto. This means the bigger supermarkets will be
able to sell more goods and gain a bigger profit. If Aldi and Netto
were to make their stores bigger they would be able to compete with
Tesco, Asda and Sainsbury's in the sales department. This will mean
that they will be able to contain more goods and sell more to gain a
larger profit. It will give them the opportunity to sell more
different types of foods and different brands. The larger supermarkets
are now using diversification and sell more different types of
products e.g. electrical goods and clothing. Expansion of the smaller
supermarkets would also give them the opportunity to diversify their
product range and start competing with the bigger ones.

Recently I have noticed that Aldi have started diversifying in their
product range slightly. They now have their own sporting make and sell
camping equipment, sporting equipment and electrical appliances etc.

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