Carrefour Merger Essay

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A Merger Analysis of Carrefour and Tesco

Introduction

I have decided using my knowledge of trade across different countries to propose and a merger for this piece of coursework. This merger was an idea of mine as I thought Britain's largest supermarket operator should merge with France's largest supermarket operator. Neither one nor the other company has particularly large market shares in the market in Britain for Carrefour, and France for Tesco, although each company has stores currently operating in those countries. This is why I have decided to investigate a merger between these two large companies, to discover if this external economy of scale is too large to increase profits, too large …show more content…

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This Anglo-European merger will affect not only the market dominance in their own countries but also in the entire world. This will heavily affect the global market dominance of Wal mart the world's biggest supermarket chain.

The merger will create new opportunities for the quaternary industries in creating greater capital for research and development of new products. This means that these new products are retailed in the stores, and the public will have a more diverse range of products to select.

The merger will also bring down supermarket prices on a global scale, due to increasing global competition, rather than national competition which would have happened if I had chosen a British merger, perhaps between J Sainsbury and Tesco, which on the international market would not have much success. These cuts in prices will benefit the consumers and in turn will increase the merged company's market share, meaning success.

Profits would rise and stores would be able to be set up all over …show more content…

Why Not Merge =============

The merger itself, will be very large and the new business created (which for the rest of the essay will be called Tefour) may form a diseconomy of scale, and communication will be less efficient as there will be a greater number of employees and more layers of management to deal with a greater amount of capital. This will be highly ineffective as a business and the merger will be seen as a failure unless something is done about it.

Another problem may be the corporate downsizing, which may take place (although unlikely due to the branches having a span across two countries so there would be little need to close down already running branches and therefore people can keep their jobs) due to a lot more retained profits every year, which means that they will not need so many employees as Tefour will be one large company, so people who work in the offices and some of the managers may be made redundant, as there is no use for two managers who do the same

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