Advanced Production Critical Evaluation

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Advanced Production Critical Evaluation For my AS production I followed a set brief. I was required to work in a group to produce a 3 minute trailer for a new horror/thriller movie. In my A2 advanced production my brief was to work within a group in order to produce a promotional package to introduce a new band into the mainstream music industry. The package could take any form, using a variety of medias. We started the project by doing individual research into the music industry. Through my research I aimed to gain in depth knowledge and understanding of the industry. I researched the style, form, genre and identity of album covers, music videos and record labels. I found all media products have signifiers of the form of the media product, and generic signifiers. This allows audiences to instantly reconigise the product. There are conventions of form and genre which help give the product identity. This identity is created through the use of imagry, copy, iconography, intertextuality, As a group we aimed to construct identity and style of a new an alternative mainstream band. We aimed to establish a unique style within the Indie genre and to sell the band to a mainstream audience and music industry through the production of a music video, LP album cover and a press release. Each member of our group had ideas for band/ artist they wanted to use and for the package they wanted to create. When we got together we presented our ideas to one another and discussed which we would like to produce. We decided that the song 'bus stop boxer' by 'eels' was most suited to the persona of our group and was the song that we could feel mo... ... middle of paper ... ...ainstream through enigmatic, original schemes. One idea would extend the themes used on the album cover. The Tippo logo would be printed as stickers and would be stuck on roads all round the centre of London, including Oxford Street, Tottenham court road and the surrounding area as well as in and around venues. The stickers would set up an enigma, which could only be solved by the album cover. People who view both would feel rewarded by the extra understanding. This would give direct reference to our front cover, making it more rewarding for people who had seen the stickers. We could also place the unconventional sign used on our front cover on sign posts around London. This would be thought provoking and enigmatic. We had censorship in mind when making our video and there are no materials of an offensive nature.

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