The Power to Persuade

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In the most widely quoted and discussed model of presidential power, Richard Neustadt states that the power of the president lies in the power to persuade. According to Neustadt, the key to presidential success and influence is persuasion. Although some may view the president as a powerful authority figure, the checks and balances established by the founders makes the president’s skills of persuasion crucial. The president’s accumulation of personal power can make up for his lack of institutional powers. The president must act as the “lubricant” for the other sectors of government in order to preserve order and accomplish business. Neustadt emphasizes the president’s ability to forge strong personal relationships and his or her charisma, indicating that these characteristics affect the president’s ability to persuade. According to Neustadt, a successful president persuades the public, congress, and foreign powers to align their motives and views with him. Two presidents who validate this statement are Franklin Delano Roosevelt and Woodrow Wilson. As two presidents who do not validate this statement, Neustadt cites George W. Bush and Richard Nixon. Teddy Roosevelt was a pioneer for 20th century presidents, who embraced a wave of popular reform that evolved into the progressive movement (Presidents). His task was to utilize mass circulation of newsprint and magazines to persuade the public to embrace reform as well. In this sense, he was one of the first presidents to forge a path of true persuasion in the executive office, for his predecessors did not have the tools and technology to reach the public in this manner. Theodore Roosevelt is said to have won over the hearts of the people through his striking magnetism, physical ... ... middle of paper ... ...process. Works Cited Edwards, George C. "Chapter 2 Neustadt's Power Approach to the Presidency." Presidential Power: Forging the Presidency for the Twenty-First Century. Ed. Robert Y. Shapiro, Martha Joynt Kumar, and Lawrence R. Jacobs. New York: Columbia University Press, 2000. 9-15. Questia. Web. 25 Mar. 2010. Hargrove, Erwin C. The Power of the Modern Presidency. 1st ed. Philadelphia: Temple University Press, 1974. Questia. Web. 25 Mar. 2010. Hargrove, Erwin C. Presidential Leadership: Personality and Political Style. New York: Macmillan, 1966. Questia. Web. 25 Mar. 2010. "Presidential Approval Ratings from 1945-2008." The Wall Street Journal. Web. 25 Mar. 2010. . "Presidents." The White House. Web. 25 Mar. 2010.

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