Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Beauty standards social construction
Limitation of societal marketing concept
Impact of advertising in society
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Beauty standards social construction
Hair is a malleable part of the Human body. Hair can grow and be cut. It can be straight, curled, waved, layered, gelled, sprayed, and now colored. Attractiveness can now be defined by a women’s hair. Koleston Naturals produces hair colorant that claims to be made with natural ingredients. One of their modern displays of advertisements is in billboards. The billboard is white and the text that’s in the corner is the companies name, Koleston, and the type of product which is called Naturals. The billboard is cut so that the hole is a simple representation of a woman. The colors that make up the woman’s portrait is created by whatever type of scenery is behind the billboard. These colors change depending on the type and time of day it is. The Koleston Naturals creatively captures American drivers and pedestrians with their billboard advertisement. Although successful in the Untied States, countries with a heavy Muslim faith background would find the Naturals billboard ad unappealing or inappropriate if displayed in their country.
To begin with, the Koleston Naturals hair ad placed in the United States would be very accepted and admired in today’s society. For instance, Koleston Naturals is a hair colorant that claims to use natural ingredients when dying hair (Naturals). In this dialogue, aids the viewer of accepting an unnatural style, only if done by natural ingredients. With that, there is an emphasis on a simplistic setting, in the case of the Koleston billboard a beach. The beach draws only the realistic features that are recognizable to the audience right away.(1) The simple features is the location of the coast line in which the cutout billboard will be placed and produce wonderful colors that will represent the woman’s ha...
... middle of paper ...
...their country would consider the ad as unimportant or it would bring encouragement for improving women’s status. Muslim men would illustrate tempting glances towards woman and fictional image of the natural women Considering other peoples cultures and viewpoints when making and displaying advertisements is crucial when wanting their business to globalize.
Works Cited
Chandler, Daniel. "Notes on 'The Gaze'." users.aber.ac.uk. MCS, 11 10 2011. Web. 25 Feb 2014. .
Islam, . "Rulings on Women in Society." Islam's Women . N.p.. Web. 24 Feb 2014. .
Mouzannar, Bechara, and Celine Khoury, eds. "Koleston Naturals: Change." As of the World. Mediabistro Inc., n.d. Web. 24 Feb 2014. .
The Ottoman Empire was one of the longest running empires in history, spanning 624 years. The women of the Ottoman empire were often limited to the household of their husband’s and held back by Ottoman lawmakers and authorities. The point of view of outsiders varied, but there were both positive and negative views. Women in Ottoman society had extremely restricted roles as shown in documents 2, 3, 4, and 1. Document 2 is a chapter of the Qur’an with regard to women’s rights, behavior, and treatment.
Yahyaoui Krivenko, Ekaterina. Women, Islam And International Law : Within The Context Of The Convention On The Elimination Of All Forms Of Discrimination Against Women. Leiden: Martinus Nijhoff Publishers, 2009. eBook Academic Collection (EBSCOhost). Web. 4 Nov. 2013.
The next part of the ad, and as equally important as the first, is on the second page. Large, in bold, is the word ‘naturally’. Beneath it are the words “If citrus sheen fell on shimmering braids and soothing mist caressed short twists. How lovely would that be?” It has the feel of a poem, and the different shades of brown add to the artistic feel of the page. The artistic feel is important, because it adds the idea of a woman with natural hair as being both bohemian and sophisticated.
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
Overall, Islam and Gender is a valuable addition to the field of ethnography by examining the everyday struggles, experience, and involvement of women within the Islamic law. Hosseini targets a Western audience and hopes to leave them with a better understanding of the Islamic judiciary system and Iranian feminism. She successfully provides her readers with an unprejudiced account of the shari’ah and family law, and even includes the ideologies of those opposing her personal beliefs. Hosseini specifically requests Muslim women to take a stand develop their own local, Islamic feminist movement and openly advocates new discourse within Islamic jurisprudence.
The first religion and its views on women that will be discussed in this essay is Islam. Islam is a religions founded in Saudi Arabia almost two thousand years ago, by the prophet Muhammad. In fact, Muhammad dedicated much attention towards women in the Koran, the holy book of Islam. However, even though much was dedicated to women in the Koran, it was not dedicated to them in the sense of equality. Women in Islamic culture were apparently much lower on the totem pole than men, "The men are made responsible for the women, since God endowed them with certain qualities, and made them the bread earners...If you experience opposition from the women, you shall first talk to them, then [you may use such negative incentives as] deserting them in bed, then you may beat them (129)." Excerpt...
A sensitive subject, in the Islamic religion, is the status that a women holds - specifically with respect to the theme of how women are treated within polygamous relationships. Smith’s main thesis is that the Islamic religion has been accused of degrading women and he plans to share information to prove that this is a very valid fact. A polygamous relationship is a relationship or marriage with many partners. The Islam’s believe in polygamous relationships and the rules are specifically stated within the Koran. The Koran allows for a man to have up to four wives/partners, although, if he cannot equally share his love with all of his wives/partners, then he must only marry one . Smith has a very valid point, although there are many sources that support and refute his opinion. Mohammad Ali Syed discovered that the Islamic law allows for polygamy under certain circumstances, such as the treatment towards orphans. ...
In life we all face obstacles. The troubles that we face don’t define us, how we overcome the situation is what makes us the people we are today. Throughout my life I have faced many trials and tribulations that I had to overcome with the help of my mother, ofcourse. I was smooth sailing in life until I started high school.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Nevertheless, majority of individuals in modern societies deem that, such advertisements can cause so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression in the women advertising due to the lack of confidence. Whereas, a minority of people believe that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, the women who advertise and the advertising companies that organize them. It can be assumed that, this issue of so-called advertising shapes female gender identity, has both benefits and damages, and damages can occur more than advantages.
Print. The. "Society and Norms-Gender Roles: Women." Islamic Republic of Afghanistan. N.p., n.d. Web. The Web.
The signs employed within the ad and the connection between signifiers and the signified were subjective and based on cultural representations. The denotative and connotative meanings that a message represents along with ‘doctrine of sign’s’ known as iconic, indexical and symbolic dimensions engaged by the advertiser to send ideology and mythical messages within the Katy Perry ad, such as wealth, authority and beauty are desirable and this can be attained if you buy this perfume. On a border and more thought provoking ideological level, the ad could perhaps interpret the message of freedom, prosperity and justice that women have culturally fought for throughout history. The basis of the selling pitch of the advert is sex, beauty and wealth. A contradiction perhaps, is an alternate meaning with the syntagm “Own the Throne’ intentionally placed underneath her genital area with Katy’s legs crossed. This may signify a deeper meaning that she is truly the one that ‘owns’ her sexuality not the advertiser. It is crucial advertiser’s understand that accomplishment of linguistic and non-linguistic communication is a result of the integrated system of cultural norms that allows potential buyers, to organise their world and give collective representations. In order to permit the reader to receive and successfully decode the
Cohan overall leaves a strong impression on the reader that change in women’s advertising is very important and necessary. He effectively shows that women’s advertising is often unethical and ultimately needs to stop degrading women and move to more positive ways of advertising. Although, upon digging deeper in to Cohan’s specific claims on idealized imagery advertising, a gap emerges. Cohan calls the women in the ads who have been idealized “perfect” “ideal”, women that the “average women” will never be able to look like/be (327), but in all actuality, how can advertisements, or anyone for that matter, define what is “perfect”, “average”, “pretty”, “ugly”? Cohan overlooks this phenomenon, of the ever evolving, never definable term: beauty, therefore creating a need for deeper analysis.
Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:
Women who have the misfortune of living in predominately Muslim societies often are confronted with adversities concerning their rights in marriage, divorce, education, and seclusion. Consequently, many Westerners seeing a lack of equality towards women in these societies consider it as a confirmation of their own misconceptions about Islam itself. Islam is often rejected as being an intolerant and violent religion that discriminates against and subjugates women, treating them as second-class citizens. From a Muslim’s perspective, Islam’s stance on women can be approached by two opposing views. Scholars amongst the Muslim apologists have claimed, “The verses in the Qur’an represented Muhammad's intention to improve a debased condition of women that prevailed during the Jahiliya, the time of ignorance before Islam came into being.” (Doumato, 177) If inequalities still exist between men and women, they cannot be attributed to Islam, but are a result of the misinterpretation of Islam’s true meaning. Others have entirely denied the notion of inequality between men and women in Islam, claiming that the alleged inequalities “are merely perceived as such by foreign observers who confuse seclusion and sex difference with inequality.” (Ibid.) Many Muslim apologists defend the Koran as noble for the very fact that it raises women to an equal status of men despite their inferiority.