Vegetarianism, PETA touts it as a cure-all for obesity in their ad campaigns calling for folks to ditch meat and eat plant-based meals. This series has been going on for well over a decade but really seems be picking up speed these past few years when they began pairing US celebrities with vegetables be it in fancy dress made of different vegetables or bare naked amongst bushels of their favorite edible plant. Along with the fit bodied celebrity and their vegetables, there is a message included, an offer of free vegetarian recipes if you visit their website. The message is clear PETA wants us to stop eating animal meat and they are willing to use fit body celebs and free recipes to do it. I think these ads are effective strategies for swaying consumer who is always looking for the next big thing to be a part of that involves a celebrity spokes model.
The latest print ad to come from PETA is the provocative Angela Simmons print ad, in which she can only be described as being Eve of Eden in all her nude glory. The ad stating that eating Meat is a Sin, this may be more tuned toward religious carnivores but the visual is definitely aimed toward those who enjoy a teasing naked woman, because the ad is nothing less than sexy. Her dark hair spilling forth loose and wavy over her shoulders hiding bare breasts, her right hit turned out a chain of ivy laid along it; most prominent is her smooth, young face almost a reflection of the beautiful red apple she holds just beneath her chin in her right palm, while the heel of her left hand rests gently against her cheek. Her arm is raised and slightly twists, winding its way up through her hair, reminding me of a serpent, I believe this to be an intentional subliminal bit withi...
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...ebsites to bash companies who mistreat their livestock. These methods are directed toward the consumers who, without this type of advertising would ever realize there was a problem or even what PETA was. So in the end PETA’s envelope is pushed by the consumer because the consumer thinks and is influenced by advertising; and the more attention getting the advertising is, the more likely the consumer is to pay attention and be swayed to your side of the table if it is an ad campaign they (the consumer) can relate to and quite frankly nearly every consumer can relate to sexy.
Works Cited
n.d.
PETA.org. Vegetarian 101. n.d. .
—. Veggie Love. N/A November 2011. .
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PETA.org. Veggie Love. N/A November 2011. .
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
... a topic of interest and if done tastefully, can be very persuasive. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and the dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Based on Kilbourne’s argumentative points, PETA ads are inappropriate and violent. Although many ads are degrading to women, some ads for vegetarianism are family friendly and are acceptable for publishing.
The campaign against Whole Foods and Chipotle for allowing factory farm to continue that killing of animals is what ‘Direct Action Everywhere’ is fighting against to inform the general population that there is an issue with “humanely” killing animals for consumption. Direct Action Everywhere’s is an organization whose “mission is to empower activists to take strong and confident action wherever animas are being denigrated, enslaved, or killed, and create a world where animals liberation is a reality.”
PETA released a poster featuring actress, and former model, Pamela Anderson, wearing a skimpy bikini; with her body parts marked, as they would be were she an animal (Appendix 3). The advertisement is meant to promote vegetarianism by arguing that animals and women have the same parts, but it seems as though it is only aimed towards heterosexual men. This brings about the concept of metaphorical sexual butchering, which Adams proposes as something that “silently invokes the violent act of animal slaughter while reinforcing raped women’s senses of themselves as “pieces of meat”” (Adams, 69.2). Ironically, this is not dissimilar to the image of a woman used on Adams’ cover for The Sexual Politics of Meat (Appendix 1), which actually aims to criticize the issue of women being a metaphor for
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
..., as well as the impact that the organization has on animal abuse. For example, “Thousands were rescued last year” and, “but for thousands of others, help came too late”. These are very vague facts and have no source to back them up. This means that the audience has no proof that thousands are being saved and thousands are being killed, they just have to take the word of the ASPCA. Without proper sources when presenting facts the commercial loses some of its credibility.
The documentary I was presented with was Forks over Knives. Its general premise is saying meat is bad, it causes cancer, and that all humans should be on a whole- food plant based diet. They took these people into a 12-week program to switch them over to this diet. My knowledge before watching this film was that meat is good for you, we get plenty of amino acids that we don’t make in our own body. It gives us lots of protein. I did know that red meat is not a good meat to eat all the time. But I never would have thought of cutting meat out of my diet. Lee Fulkerson was the director as well the writer of Forks Over Knives. I feel as though
People for the Ethical Treatment of Animals (PETA) is a social movement organization that was established in order to defend rights for animals. Their claim is that animal abuse needs to be stopped universally. There are over 3 million PETA members and supporters that belong to this organization. Using a condensing symbol, PETA constituents believe in the slogan, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way” (PETA.org).
Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.
Peta. "Why Animal Rights?" People for the Ethical Treatment of Animals. Web. 29 Mar. 2012. .
Human beings have been shown to be the cruelest animals on the planet. While other animals will kill for defense or food, humans are the only ones that inflict unnecessary cruelty onto others like they do through experimentation. Fortunately, some people throughout the years have shown sympathy towards the various animals that are tested on day after day and work to stop the atrocities committed by man. Animal rights activists and their cause can be traced back to their origins in the antivivisection campaigns of the 1900s. Both individuals and groups of people work to abrogate the abuse of animals, usually through protests. The most prominent organization that advocates for animal rights is PETA or People for the Ethical Treatment of Animals, who have fought many battles in the war against animal cruelty. Two of PETA’s victories were in their campaigns, where they worked with several other organizations, against Gillette and Colgate for their experimentation on and mistreatment of animals. Their victory against Gillette came with, “the multinational company announcing a moratorium in December 1996 on animal testing of its ...
Abuse towards animals is recognized by many in the commercials shown on television, including the Sarah McLaughlin song and the pictures of animals starved and beaten. The commercials are shown quite regularly and give viewers a small look into the world of animal cruelty. What the commercials do not show, however, are the countless cases of people getting away with violence, as well as the hundreds of thousands of animals who did not live to make the commercials. Television, radio, and internet ads often depict and portray the lives of animals living in shelters, and ask the public to donate money each month for the cause. Without a doubt, this is the extent of what many people can say their experience with animal cruelty consists of: pictures and short video clips of half-dead dogs and cats left to die in over-crowded housing.
Fast food can be just as addictive as drugs and alcohol. Fast food is mass-produced; and provides a convenient food source, but what about nutrients? Many more would agree that the health benefits of a vegetarian diet might substantially reduce health risks. When considering other food related health options, “The Slow Food Movement” encompasses several different aspects regarding the fast food industry and sustainability of food production that applies a cohort mentality. This group of food advocates agrees that, “the Slow Food Movement rejects the notion of compromising nourishment for economic and health related outcomes.” (McCarthy 206) The groups form cohorts of growers, farmers, consumers, and educators to discuss viable options for food production, for sale and for consumption on an international level. McWilliams suggests another way to influence ethical eating: “Unitarian Universalists developed a system of ethically sound practices for production and consumption,” (405) Ethical eating involves the greenhouse effect and leaves behind an ecological footprint. An insightful look at marketing, production, and economy are all related to the ethical standards of eating, which impacts human beings from a global