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Persuasive Techniques Used in Michael Jackson's Eulogy Delivered by Al Sharpton

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Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
In Michael Jackson’s eulogy delivered by Al Sharpton, a subtle persuasion speech was also given. He wanted us to know that although a special person was gone, Michael would never be forgotten. He reminded us of how caring Michael was and the many things Michael did to advance the lives others. In his simple but uplifting speech Mr. Sharpton managed to touch on not only the life of how Michael affected the lives of many musically, but how he also helped pave the way for other’s dreams to come true. The following essay attempts to analyze the verbal and nonverbal communication tactics of the speaker as well as the context, location, the occasion.
To start off this analysis, I will say this eulogy was great because it contained all five of Burke’s Dramatistic Pentad elements which were easy to identify. As previously stated, the agent or deliver of the message was Al Sharpton. However, another agent would be unfortunately the guest of honor Michael Jackson. The act that was performed was giving a eulogy. Because Michael was so greatly known and appreciated, his family gave him a memorial service for many of his fan to attend at the Staples cente...


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...e done if we raise our voice as one.” This played an important role in setting of the scene. Although it wasn’t said by Michael, it was life style that he lived. The statement showed a constant reminder of what he tried to remind people to do through his humanitarianism and music. It reminds us again that although Michael is gone, we should continue his work and work together towards the greater good.
Throughout his tribute, Al Sharpton managed to persuade and remind us why Michael was such an influential person to the lives of many. At the same time he managed to give us an amazing eulogy. He was able to honor the memory of Michael by giving all of us the gifts of sharing, of fondly remembering, and of healing. Because he had so much sincerity in his voice, it let us know he was trying to make a difference and help people move forward. This eulogy did just that.



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