PepsiCo Inc

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PepsiCo Inc. is an American food and beverage corporation that is based in Purchase, New York that manufactures, markets, and distributes of snacks and sodas. They originally only sold the product Pepsi, but since then they have expanded to other food and beverages such as Mountain Dew, Brisk and Starbucks bottled drinks. They have multiple divisions in many different countries such as Europe, Asia, and Africa. Each specifying in manufacturing a certain product to be sold in their designated region. For example, PepsiCo Europe not only manufactures and markets unique products to that region such as Copella, Snack-a-Jack, and Paw Ridge, but as well Pepsi-Cola beverages, Frito-Lay snacks, and Quaker food products. Moreover; PepsiCo Asia, Middle East and Africa has used many techniques such as licensing, contract manufacturing, joint ventures and affiliate programs to obtain a number of products in certain regions. Which has helped them with production of their many different unique products being sold in designated areas. Recently, PepsiCo has decided to invest over $5.5 million dollars in India by 2020, and with the help of a web developer; PepsiCo will be able to know more about that regions consumers so that they can market and advertise accordingly in that designated area.
By investing in India, PepsiCo is willing to show that they have confidence in its future, and its potential to sell Pepsi based drinks and snacks. PepsiCo which has received over $16.91 billion in total revenue because of out of U.S market sales. Have been trying to commercialize their products around the world in order to beat Coca-Cola in being the number one food and beverage company. So this particular investment may be what they need in order to finally ...

... middle of paper ...

...ho he is working and promoting to. It is his job to connect the user with the product, so that PepsiCo can obtain a profit. He is the heart and soul of the organization as PepsiCo must first understand their new customers and how they are reacting to the new products.

Works Cited

Norbauer, Ryan. "Working with Developers in India: Why, Whom, and How." Treehouse Blog. N.p., n.d. Web. 07 Dec. 2013.
"PepsiCo India: A High-Priority Market for PepsiCo." Article | PepsiCo.com. PepsiCo, 11 Nov. 2013. Web. 07 Dec. 2013.
Mclain Sean. "PepsiCo Plans to Invest $5.5 Billion in India by 2020" Wall Street Journal 11 Nov. 2013. Web. 07 Dec. 2013.
York, Emily Bryson. "Pepsi Says Three Drinks Now Billion-dollar Brands." Chicago Tribune. N.p., 26 Jan. 2012. Web. 06 Dec. 2013.
Griffin, Ricky W., and Michael W. Pustay. International Business. Harlow: Pearson Education, 2013. Print.

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