The ultimate measurement on the effectiveness of a company organization structure is definitely how consistent it can grow over the long run. Google from it initial pubic offering price of $85 back in August 19, 2004 to $570 today; it arguable that they have a very effective organization structure. In order to promote innovation and commitment to cost containment; Google invested lot of money to build a highly transparent organization. Having a highly transparent organization, they have make it easy for engineers to share ideas, poll peers, and makes it’s nature to change for the future. As an organization Google use a flat, transparent, non-hierarchical structure. With their two co-founder Larry Page, President of Products and Sergey Brin, President of Technology, CEO Eric Schmidt who was brought in to provide adult supervision making the final decision on production and direction of the company and every single employee out to create the “perfect search engine”. Brin, 32, born into a Jewish family in the Russia, fled to the U.S. in the late 1970s with his parent. Page, 33, grew up obsessed with inventing things; son to parent whose both teaches computer science for a living. Eric, 51, recruited from Novell where he worked as chairman and CEO.
b. Communication Plan.
Google spiritual cultures are plainly stated as “Don’t be evil”. It’s hard to say exactly what is meant by the article by TIME “In Search of the Real Google” written by Adi Ignatius. The author cited a incident with a proposal that went up to the top three, Brin, Page and Eric that might help to explain “Don’t be evil”. The proposal was to add a small sponsored links to image-search results to generate more income. In response, Page asks “We’re not making enough money already?” than every in the room laugh with the proposal turn down. Google focus on improving the customer experience not profit. With it anti-marketing believe, it’s the only $100 billion company that doesn’t run TV commercial. Every Friday, Google hold an all-hands meeting in which they make announcements, introduction, and have question and answer session. These all-hand assemblies help Google communicate effectively within the organization. Google also have “gatekeepers” who manage all the engineers and their ideas. With gatekeepers working as editor, designer, coder and friend to the employee; communications are not an issue at Google.
Communication: Unlike other organizational cultures where communication most of the times is a one way traffic, in Google, communication is always multi-lateral directions. Employees can communicate with every one with the work involved and even with the top management to present their findings.
The Organisation structure of a company addresses the fact that every organisation has specific units that are responsible for different roles and actions in the organisation and that no department within the organisation stands alone, they are intertwined. The organisational chart or structure should be designed to divide up the work load, responsibilities and roles to be done
...n argued that by Goggle’s agreement to collaborate with the Chinese government in censoring the Internet and in its advertisement market they are violating their “don’t be evil” motto (Intelligence2, 2008). Nevertheless I agree with Esther Dyson, Jim Harper, and Jeff Jarvis that while such actions have occurred Google seeks to improve the information of people throughout the world. Google is willingly to sacrifice its interests, in this case its reputation, for the over all good of the world upholding its don’t be evil motto.
Influencing a group of individuals to achieve a common goal is leadership in its simplest form and the three people responsible for this are Dr. Eric Schmidt, Chairman of the Board and Chief Executive Officer; Larry Page, Co-Founder & President, Products; and Sergey Brin, Co-Founder & President, Technology. Overseeing the company's technical and business strategy since 2001, Dr. Schmidt’s leadership has helped the company grow from a startup to a global enterprise while maintaining a culture of strong innovation. Larry Page the founding CEO grew the company to over 200 employees and profitability before moving into his role as president of products. Sergey Brin directs the research efforts of Google with areas of focus in search engines, information extraction from unstructured sources, and data mining of large text collections and scientific data. However Dr. Eric Schmidt, Larry Page, and Sergey Brin all share responsibility for Google’s day-to-day operations (Google Management, 2010).
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
The two companies that created these search engines have billions of dollars and numerous other resources at their disposal available for the research, the development and the innovation of their products or services. But even if you have all the funds in the world at your fingertips, if you have a bad brand image in the consumers eyes your brand will have extreme difficulty inserting itself in the market. So how does the public perceive these brands?
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
Most organizations fall under one of three organizational designs: simple structure, bureaucracy and matrix structure. The organizational design of a company suggests who makes executive decisions and how they are enforced. The organizational design is typically decided based on the size of the company and market place.
In order for one to evaluate and identify with the diverse business structures, he/she must be aware of the meaning and standards that makes that structure. Various businesses functions in different ways as the world is full of technology and new structures, company cultures and new ways in which companies are run. In order to fully grasp the concepts of Organizational structure and culture in the movies, I will use the Movie Up in the Air and The Devil Wear Prada movies to analyze a business scenario from them.
Organizational structure is the way that an organization arranges people and jobs so that work can be performed and goals can be achieved. Good organizational design helps communications, productivity, and innovation. Many organization structures have been created based on organizational strategy, size, technology, and environment. Robbins and Judge (2011, p. 504) listed three common structures: simple, bureaucracy, and matrix. In this post the author will describe the matrix structure, and discuss its advantages and disadvantages.
Its persistence and incredible energy are definably the keys of success. The first model created inside the company was focusing on the users, and the rest will be followed achieved. Also, the company figured out that being great at one thing was going to be the right path to follow. Plus, especially when dealing with technology, being able to provide a fast service was going to gain numerous customers. Moreover, Google’s model was based on democracy and ethical behavior. It is not necessary to become evil in order to be successful. Information is precious and a company like Google is always in need of information. There is plenty of information out there waiting to be found, and it only needs someone to look in the right place. Dressing like a professional does not make a person one. It takes skills, abilities and education. Finally, progress will never stop, and when someone thinks that he or she had reached the top, something will come up. In order to be successful, a person or a company should not stop
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
The technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company.
Business structure is a critical factor to determine a company 's success or failure. Generally, larger organization has a more complex organizational structure. In the case of H&M, they had adopted matrix structure, one of the traditional organizational structure, into their business. As shown in figure 1, range of functional groups is listed horizontally across the table and on the other is product/task with a manager taking control of each. The functional structure is divided