Parody and a Parody Text in Culture

1117 Words3 Pages
bulb-icon

Recommended: Examples of convergence culture

Introduction
With the new digital age came new accessibility and acceptability for audiences to be active members of media production. The internet, especially through sites such as YouTube, has allowed a greater number of individuals to connect across vast spans of geography to share in digital culture practices. Some of those practices, like popularizing “production, distribution, appropriation” would not be possible without digital technologies like YouTube (Russo & Coppa, 2012). The availability to contribute to all three processes has greatly impacted what Henry Jenkins (2006) calls the participatory culture. To Jenkins, participatory culture is what drives competing media economies and the circulation of media content. With even more advanced technologies now than when Jenkins published his book, Convergence Culture, remixing has become one of the main parts of our participatory culture in the U.S. Parody, one component of remix culture, is able to reach across many media – radio, television, and the internet. The internet is unique as a medium because we can access and re-access any material, current or past, creating a perpetual time capsule of culture, which allows audiences to constantly remix. Jenkins (2006) accredits the circulation of media to the link between media industries and remixers, because it depends so “heavily on consumers’ active participation” (intro, p. 3). The text this paper will be examining, however, is a parody music video produced by the media corporation Yahoo!, which inherently took out the consumer as a remixer and therefore, according to Jenkins interpretation, would halt the circulation. With this in mind, the video “Oh Lordy ‘White Girls’” will be examined through a cultural analys...

... middle of paper ...

...ocused on how “racial ideologies help determine the structures of popular media texts” (Ott & Mack, 2010, p. 139).

Works Cited

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press.
Lorde, & Little, J. (2012). Royals [Recorded by Lorde]. On Pure Heroine [mp3]. Auckland, New Zealand: Republic.
Ott, B. L., & Mack, R. L. (2010). Critical media studies: An introduction. United Kingdom: Wiley-Blackwell.
Russo, J. L., & Coppa, F. (2012). Fan/remix video (a remix). Transformative Works and Cultures, 9. Retrieved from http://journal.transformativeworks.org
Warner, J. (2007). “Political culture jamming: The dissident humor of The Daily Show With Jon Stewart.” Popular Communications, 5(1), 17-36.
Yahoo!. (n.d.). Oh lordy ‘white girls’ [Video file]. Retrieved from https://screen.yahoo.com/white-girls-040000964.html

Show More
Related

  • In Living Color Race And American Culture Summary

    1116 Words  | 3 Pages

    Omi claims that media and popular culture are two of the main culprits for the dissemination of a segregation ideology through music, movies and TV shows (Omi 114). According to Omi, media has the “ability to reflect the dominant racial ideology” and to “shape that ideology in first place” (Omi 115). These two sentences imply that Omi is not just blaming on media, but also on white people, who dominate communications and provide a better image of themselves in order to maintain the status of dominant culture. Moreover, Omi uses the concept of “representation” to claim that even the popular culture, which was supposed to be created by the people, brings segregating ideology on itself and do not contribute to the celebration of cultural diversity (Omi 120). Omi explains this belief of “representation” as a tool of segregation when stating that jokes and songs “reinforce stereotypes and rationalize the existing relations of social inequality” (Omi 121). Media and popular culture are outsiders, meaning that are not racist themselves, but according to Omi they are the main incentive to

    Read More

  • Creating Suckers for Consumption: MTV and Pop Culture

    1394 Words  | 3 Pages

    In assessing the impact and effect of popular cultural forms like MTV, it is important to acknowledge the extent to which, rather than having them imposed upon us, we may instead appropriate or assimilate parts, whilst choosing to reject or ignore the rest. This, of course, has the consumer or viewer acting (or perhaps more accurately interacting) as opposed to simply passively receiving (Philo par 16).Even though critics of MTV stand strongly against the passive consumer, th...

    Read More

  • Anorexia Nervosa Throughout History

    1123 Words  | 3 Pages

    Looking the historical moment we are living at, it is undeniable that the media plays a crucial role on who we are both as individuals and as a society, and how we look at the...

    Read More

  • Satire Humor: A Tool for Understanding Contemporary Politics

    1416 Words  | 3 Pages

    Many people tend to use humor as a positive communication skill to make us laugh. It has long been used as a tool to navigate how we better understand media and politics. In today's crucial times of political chaos, social unrest and in-fighting between political parties, the use of Satire humor is more relevant than ever before. According to Oxford dictionary, satire is defined as the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues. In the last decade there has been a staunch increase in technology and a rise in social media, this comes with its own benefits and downfalls. The use of satire humor has been represented

    Read More

  • MTV

    812 Words  | 2 Pages

    Marks, Craig, and Rob Tannenbaum. I Want My MTV: The Uncensored Story of the Music Video Revolution. New York: Dutton, 2011. Print.

    Read More

  • The Perpetuation of Racism in Canada by the Mainstream News Media

    3978 Words  | 8 Pages

    38 Wilson, Clint and Felix Gutierrez. Race, Multiculturalism, and the Media: From Mass to Class Communication. Thousand Oaks: Sage Publications, 1995: 44.

    Read More

  • Effects of Hip-Hop Culture on the Youth

    1789 Words  | 4 Pages

    Drake. “HYFR (Hell Yeah F---- Right).” 2011. By Aubrey Graham. Take Care, Young Money Records, 2011, CD.

    Read More

  • The Daily Show Analysis

    1717 Words  | 4 Pages

    This intolerance served as the driving force behind the creation of The Daily Show. Over the show’s lifetime, it evolved from a light-hearted parody of television news presenters to a show that seriously critiqued the underlying messages of news programs themselves and undoubtedly skewed those in power. “It has established itself as a source of legitimate critical examination of American political and media culture, and of current events.” (Popkin) Stewart’s boldness grudgingly earned respect from many big names in politics, further contributing to his credibility.

    Read More

  • American Consumerism: Don Delilo’s White Noise

    1908 Words  | 4 Pages

    David. "Mass Media and the Loss of Individuality." Web log post. Gatlog. N.p., 11 Sept. 2007. Web. 10 May 2014.

    Read More

  • Race and Ethnicity in America

    863 Words  | 2 Pages

    One of the greatest exports of American culture is American media. American media is one of the most widely distributed and consumed cultural forms from the United States. This means that not only do Americans consume large quantities of their own media, but many other countries in the world consume American media, too. People in other countries will not interpret or understand the media in precisely the same ways that Americans will and do, nonetheless, many aspects of American culture and American reality are communicated to numerous viewers as part of the content in the media. The media is an important tool in the discussion of race, class, and gender in America. It takes a savvy viewer to discriminate between and understand what media accurately represents reality, what media does not, or which aspects of experience are fictionalized, and which elements ...

    Read More

  • The Usefulness of Structuralism as an Analytical Tool for Uncovering How Meaning is Generated in The Wizard of Oz

    1920 Words  | 4 Pages

    Hartley, John (2002), Communication, Cultural and Media Studies: The Key Concepts, London, Routledge, pp. 19-21.

    Read More

  • Culture Industry Theory

    2025 Words  | 5 Pages

    It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people. Although, they increasingly continue to feed the audience trash, despite their authority as the creator of our social/cultural interactions, and justify their actions by calling themselves industries. Reducing themselves to just businesses whose sole purpose is to create a profit. This admittance of what they feel to be their true purpose however does not hinder their control and power but instead adds to it. Creating a need for there to be some way to analyze and discuss whether they are using their position and power wisely. Filling this void, scholars have theorized ways for individuals to be critical of the media that they intake. One of these critical theories is the “Culture Industry” theory. Using Cultural Theory, as well as other complementary neo Marxist theories, it is possible to determine how Stacy Peralta, once urban youth culture advocate, became incorporated into the superstructure through media use, thus making him a tool for the continued commoditization of society, and a youth marketer for industries l...

    Read More

  • Studying the Media Rather Than Simply Consuming It

    1658 Words  | 4 Pages

    Thompson, B. John (1995) “Self and Experience in a Mediated World”, The Media and Modernity : A Social Theory of the Media, Stanford University Press, Stanford, pp.209-219.

    Read More

  • Media Influence Upon Modern Society

    2715 Words  | 6 Pages

    The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.

    Read More

  • Media Use and Media Consumption in the Home Environment

    1467 Words  | 3 Pages

    ...ely available and accessible from everywhere. New media has introduced innovative platforms and ways to consume media products, they have been embedded into our social context that we are unaware of the different ways we are constantly relying on technology. This leads us to call for more contemporary studies towards new media audiences for a more in-depth analysis and how they have merged the different contexts of media consumption.

    Read More

More about Parody and a Parody Text in Culture

Open Document