The Pact of Hindi Films in India

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Recommended: influence of the hindi film industry

Now that we have established arrival of film in India and how several factors have had an influence on the Bollywood industry, the paper will now explore the pact of Hindi films in India. Through commercialization, Bollywood reinforces the idea of the importance of materialism. Throughout a film, objects are constantly being presented in some form of product placement. Rather than entertainment, Hindi films are now being used as a means for advertisement and marketing. By constantly showing films in which an actor is riding an expensive car with fancy clothes reinforces the idea that one needs these expensive objects. Some even argue that the films that are being produced nowadays do not have a plot (Rao, 2007). A clear example that illustrates the importance of commercialization through the film industry is releasing song before the movie itself is released. As previously mentioned, songs are crucial in a Bollywood film. However, it has come to a point where the songs itself are being more important than the film. By releasing the songs earlier, the film industry earns more revenue from the song being heard. It is also believed that if people like the songs of the film, they will enjoy the whole movie itself.
Another example which promotes the idea of materialism is commercials that have famous celebrities advertising many products. By having famous actors and actresses promoting materialistic objects, it allows the audience to believe that they need to buy this product to be just like the actor or actress. Bollywood has become modernized and it is now used as a means for “consumption and commercialization” (Rao, 2007) rather than entertainment.
One of the greatest impacts Bollywood has had over India is the loss of tradition ...

... middle of paper ...

...ywood industry has become modernized. The paper also demonstrates various factors that may have been a result of the modernization of the Bollywood industry. It is important to understand the significance of film since it reflects a society’s culture and it also used as a means to portray societal issues. Through an economical approach, we learn that the film industry is profit-driven and their main goal is to maximize profit, and through an anthropological perspective, we learn that concepts such as cultural traditions and values are taken into account when the film industry is discussed. Therefore, through the years Bollywood has become westernized and this has had an impact on India.

Works Cited

Mohanty, P. (2010). Bollywood item numbers: from Monica to Munni. In Pixelonomics. Retrieved from http://www.pixelonomics.com/bollywood-item-numbers-monica-to- munni

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