Output Analysis of Columbia's Premier Alternative Newspaper
The Free Times is Columbia's number one alternative newspaper. From analyzing the paper's output, it is not hard to see why they have been so successful. Started in 1984, the paper now distributes 40,000 issues every week over the greater Columbia area. In particular, they cater to these territories: Five Points, The Vista, Downtown, Lake Murray, North East Columbia, Clemson Road and Lexington. Readers from these districts can be reached from 799 different locations. These locations utilize the Free Time's purple boxes and black metal racks as well as coffee-house and national chain displays to maximize the paper's accessibility. An electronic copy of the paper is sent to a printing press in Fayetteville North Carolina every Tuesday and is ready to be distributed by Wednesday morning. This printing press is one of the most advanced on the east coast and can meet all of the Free Time's needs efficiently and effectively. The papers are delivered to independently subcontracted distributors who are responsible for every location within their particular territory. Each location is left with a particular number of copies while left over issues from the previous week are counted and collected. This data is stored and used in conjunction with the results of the yearly Readership Media Audit to measure effectiveness and readership. Circulation is adjusted as needed based on analysis of this information. Currently they reach about 135,500 readers a year, which is about 30% of the market. Currently the Free Times is experiencing steady growth in relation to Columbia's increasing population. Their advertising revenues are at an all time high and have even broken several records this year.
As a relatively small organization, Free Times has a limited amount of expenses. The cost of printing 40,000 copies every week and paying employees are their biggest expenses. Employment includes twenty-two full-time employees, nine to twelve part-time subcontracted drivers and distributors, and close to thirty contributing freelancers and various nationally syndicated columnists. This is followed by the lease and other office related and operational expenses (electric and Internet bills, computer costs, etc). They have to take in consideration cost of the Readership Media Audit and also the up-keep and maintenance of their distribution locations. Because of the nature of this organization, these expenses are paid for by advertisements.
... of that were true then the growth of the occurring is an argument of the American newspaper dealing with the most severe dispute ever before. The internet is slowly taking away from the traditional sources of advertising revenue, making the newspapers go out of business, people are getting laid-off and other try to make sense of it all trying to figure out how the newspapers can survive the digital age. Now, on the other hand some newspapers have made to most out the revolution of the twentieth century.
which for years has enjoyed the reputation as one of the best newspapers in the United
To position the Miami Herald as a competitive alternative for readers in Broward, South Palm and Monroe counties. The object is to attract existing readers and consumers of other media products in these areas and to solidify the base of current Miami Herald readers and compete effectively with other publications and media outlets. We want to attract advertisers, from areas other than Miami-Dade. Customer awareness and interest must be built to levels that lead to product trial. Establish the Herald as being an alternate paper to loyal readers of other publications.
Andrew Rossi’s documentary film, Page One: Inside the New York Times fits into the finger categories of news media/entertainment and social relationships. The most relevant category is news media/entertainment. The New York Times is the nation’s oldest continually publishing major newspaper. A newspaper is a type of news media, and its goal is to inform the public. The documentary also fits into the category of social relationships. The documentary depicts many relationships that are a part of the New York Times. It shows partnerships between companies such as that with Vice and the Comcast – NBC merger. Additionally, the Times is made possible by a close relationship between its employees. The documentary makes frequent reference to the need for everyone to work well together and how that makes the Times such a great paper. The New York Time’s influence is not limited to finger categories; it affects millions of people worldwide.
During the first year, I produced 22,000 RC_RockHoppers. Each bike was priced at $700. I increased my advertising expenditures to $1,350,000; $450k was allocated towards television advertisements, $337.5k was allocated towards internet advertisements, and $562.5k was allocated towards magazine advertisements.
the front page, it also has 1 or 2 images on the front page and
As our society progressively expands, so does technology along with our needs in regards to different preferences in how we obtain news. While some remain loyal to more traditional ways such as TV news, radio, and newspapers, we have a new and high demand of those who seek information from other resources like snapchat, google, twitter, etc. While the number of staff members declining in the newspaper business might seem like a negative thing, it might not be as adverse as people believe. The article by Hare comments how 27 years ago there was a staff of 350, since then they have only retained roughly 100 employees. Those who remain employed in the newsroom are given the opportunity to do more substantial work than ever before. Despite the
The effective use of rhetoric can spur people into action for worthy causes, bring about positive health changes, and even persuade one to finish a college education. In contrast, like most things in life, what can be used for good can also be used in a negative way to elicit emotions such as outrage, fear, and panic. This type of rhetoric often uses fallacious statements in an appeal to emotion which complicates the matter even more as the emotions are misdirected. Unfortunately, the daily newspapers are filled with numerous examples of fallacious statements. Within the past week, the following five examples appeared in the New York Times and USA Today. The examples included statements that demonstrated scapegoating, slippery slope, ad hominem, straw man, line-drawing, arguments from outrage, and arguments from envy.
ways as I have explained in this essay. It is a fact that The Mirror
Newswriting, as it exists today, began with the adoption of the telegraph, which roughly coincided with the start of the American Civil War. The necessity of getting at story through before the telegraph’s occasional malfunction forced a radical change in the style of writing used in reporting. Before the telegraph, much of writing news was just that: writing. News was reported much like books were written. The reporter would set the scene with a detailed account of the setting or the mood and tell the tale just like any other narrative that one might read simply for pleasure. Since the telegraph made it possible for news to be printed the day after it happened; it was immediately adopted as the preferred method of getting news to the newsroom. Occasionally, however, the telegraph line would go down. Often this happened during a transmission, and the remainder of the message could not be sent until the line was repaired. Since a detailed description of the setting and the mood are useless without the actual piece of news, the system of writing, now known as the inverted pyramid, in which the most important items are written first in a concise manner, was born. The inverted pyramid system, born of necessity, was absorbed into newswriting over the proceeding century, and exists today as the standard style for reporting news.
In recent years, digital media has become more popular, and is one of the reasons why print media is facing a financial crunch. The average American adult spends five hou...
Through technological advancements the television and internet now deliver the news instantly into our homes, which has inadvertently put pressure on the traditional newspaper to deliver up-to-the minute news. As technology developed swiftly over the 20th century, some academics could see the demise of the newspaper as early as the late 1960s. Marshall McLuhan (HREF1) an academic and commentator on communications technology prophesied “that printed books would become obsolete, killed off by television and other electronic information technology”. To compete with other more sophisticated electronic media systems, and to survive, newspapers joined the technological revolution and many publications went online in the fight to remain the number one information provider (Kesley 1995:16). In contrast, Kelsey (1995) states the main reaso...
The newspaper industry presaged its decline after the introduction of the television and televised broadcasting in the 1950s and then after the emergence of the internet to the public in the 1990s and the 21st century with its myriad of media choices for people. Since then the readership of printed media has declined whilst digital numbers continue to climb. This is mostly due to television and the internet being able to offer immediate information to viewers and breaking news stories, in a more visually stimulating way with sound, moving images and video. Newspapers are confined to paper and ink and are not considered as ‘alive’ as these other mediums.
Newspapers: this is an old type of media that informs us of the news that is happening in the world around us. It is a document that is issued daily c...
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.