Our AP Government Election

In AP Government we were doing an election for our College Success Portfolio(CSP) and in our American Literature class we learned about the rhetorical appeals used in advertisement. In Advance Digital Media Arts(ADMA) we collaborated all the ideas in the two previously mentioned classes to create a campaign ad to either support a candidate or attack a candidate. The purpose is to figure out how political advertisement is ran and make an ad for a ca. My video was primarily on Mike Lewis being a terrorist and voters should vote for Taylor Hanson instead. I adjusted Mike Lewis’s clips to make him say he would bring terrorism to America. In reality and if this was for a political campaign, then what I did would not be acceptable. You are not allowed to legally change up others message and use it against them in a campaign.

In the process of developing my video I used ken burns effects, transitions, title insertions, voice overs, and music inputs within the Apple iMovie Application. To create my video I watched every candidate in my AP Government classes stump speech. I repeatedly watched the videos seeking information to use to a candidate’s disadvantage. When I watched Mike Lewis’(Victor Martin’s) speech I saw how I could attack him by using his words to make him look bad. My intentions were to stir the emotions of the audience to cause them not to vote for him.

My American Literature had a tremendous effect on how my audience would react to the video. We had to use the rhetorical appeals to feed off of when creating the storyboard for it and to help me determine how I wanted to appeal to my audience. The rhetorical appeals consist of ethos, pathos, and logos. Ethos is to use credibility from people such as teachers, actors, and...

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...cate powerfully and collaborate productively) can be used to in any environment to accomplish my goals. Using rhetoric helped create my video because it helped me identify how I could possible make my audience feel when watching the commercial. I benefited from using propaganda because it helped me to use lie to persuade my audience and influence to feel differently about the candidate I was attacking.

All in all the fact that my video can possibly bring a considerable amount of emotions to the audience is the goal. Reminiscing about a tragic incident such as 9/11 can bring anger and sadness. Pathos was used when I brought up the event to make them frightened of terrorism and want to end it for good. Ethos was used when displaying a public figure. If aired it could cause the audience to hate Mike Lewis and cause controversy, which in my opinion makes it effective.