Organizational Learning and Strategic Management

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Introduction
Brainstorming new great ideas is always fun especially when its something that interest you and that you have a passion for. Having a special interest will help you to keep focus on your main goal and ultimately gear you towards the goal that you set forth. You always make sure that the information that you receive is useful (Lawler, Jossey-Bass, 1985). Before you can make a goal for this specific area of interest some may say it is wise to set forth some kind of order by making a plan first. Here is where the hard work comes in and where you really want to get into the nitty gritty by conducting a concise form of research. By conducting a form of research it may very well help you to accumulate most of the information you will need to gain the necessary tools to assist you with your final outcome. There are many ways to research a topic, but you always want to find the research that is the most effective for your product and or service.
Formal Research
Formal research is a form of conducting an experiment under controlled conditions in order to discover, demonstrate or test a hypothesis. For example a company may conduct formal research on a specific product that they would like to introduce then research competitors and evaluate how market the same product and how well they have succeeded based on a studied hypothetical assumption (What Is the Theory on a Business Proposal Vs. A Formal Research, by Mary Jane, Demand Media, paragraph).
Formal Research Example 1
In business it is very important to conduct research so that you gain insight on what product that to are selling, the customer whom you are selling to, and the competitors who you would be i...

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...& Oguntebi, J. (2012). Toward learning and knowledge creation: operationalising the Social Learning Cycle. Journal Of General Management, 37(4), 29-53.
• Lesley Spencer Pyle Entrepreneur; Market Research – The Basics; September 2010
• Mary Jane , What Is the Theory on a Business Proposal Vs. A Formal Research, Demand Media, 2008.
• McDaniel, S. W., & Parasuraman, A. A. (1985). Small Business Experience With and Attitudes Toward Formal Marketing Research. American Journal Of Small Business, 9(4), 1-6.
• M. Ronald Buckley, Gerald R. Ferris, H. John Bernarain, Micheal G. Harvey, The Disconnect between Science and Practice of Management; Business Horizons, 1998, pg 31-38.
• Pervaiz K. Ahmed, Mohammed Rafiq, Norizan M. Saad, (2003) "Internal marketing and the mediating role of organisational competencies", European Journal of Marketing, Vol. 37 Iss: 9, pp.1221 - 1241

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