Introduction
The purpose of this project was to determine the feasibility of opening up a nightclub that caters to people over 21 years old. This nightclub is of interest to the author because she is very passionate about it and this type of business had always been the author’s dream. This chapter will discuss the relevant literature related to a) Customer service, b) License for restaurants and bars, and c) Types of entertainment.
Review of Literature
Customer service
The author knows that a business will not succeed if the employees do not give the customers a quality customer service. Customers are most likely to come back to a place where they feel welcome, where they feel like they are being well treated. According to the business dictionary, customer service means, “all interactions between a customer and a product provider at the time of sale, and thereafter. Customer service adds value to a product and builds enduring relationship.”
Types of customer service
According to Lisa McQuerrey(2), a good customer service is based on six steps. The author believes that those six steps are important for the business to follow, because if the author was to be the customers she would like the same type of treatment. A welcoming environment is the first step of a quality customer service. A customer needs to feel important and welcomed to the environment; it means that once a customer walks into the author’s business, the customer should be received with a smile, and someone to assist the customer right away or just to let the customer know that a person is coming to assist him. The second step is to have knowledgeable staff. A knowledgeable staff is about having employees that know what they are doing ...
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...people or listen the music and have fun. The nightlife has been out there since back in the day, the author believes that a nightclub is not going to be something that comes but dies after a while. Nightclub is part of the adults and young adults’ weekend life.
Summary
The purpose of this chapter was to discuss the relevant literature about opening up a nightclub. The items discussed in this chapter were about customer service, entertainments, and food establishments. By doing all those researches the author have a better idea of things that she will need to work to get her business started. There are a lot of laws and different permits needed for the nightclub, almost everything in the club will need a permit for having such things in there. The author knows better about the night life history and ideas about the topic.
References
People had a lot of money to spend after the war, new fashion trends were popping up in every corner of the United States, and the nightlife became the center for social life. When the outlawing of alcohol started, the nightlife died but only for a short time. Many jazz clubs known as speakeasies kept the nightlife going and soon enough everybody was trying to get into one. What made these clubs grow so much in popularity was that it was a social place where people were able to both buy alcohol and dance. Both men and women alike were in the same crowded room and there was socializing, flirting, and dancing between the two sexes. Clubs during the 1920’s had played a major role in taking down the wall that separated men and women.”For the first time, women went out to drink too and occupied the same dark small, dark spaces as
This company focuses on quality and customer satisfaction. Their need to achieve goals beyond their measures is consistently shown in every aspect of the complex. They are also trying different ways to satisfy each age group. First of all, if you’re under 21 you must be accompanied by a parent or guardian that’s 25 or older. After 10:00 p.m. no one under 21 is allowed in. This is an advantage as well as a disadvantage for this company. The advantage is that they can draw in a certain type of crowd after 10:00 p.m., then the facility pr...
There are many nightclubs in the city of San Francisco and throughout the Bay area. There is two different kind of nightclub. One is the high-class nightclub, which the cover charge is more expensive, tight security and the nightclub itself is more exclusive. The other one is the lower class club, which all people can enter and the security is not that tight. Nowadays, most nightclubs are the same. Nightclub used to be for people to meet their friends and having fun together but nowadays many people misuse nightclub as a place for using drug. I never like to go to nightclub because the place is very noisy, dark and lastly drugs are often involve in nightclub.
The BC is located in Bethesda, near Washington and can be described as a high-class entertainment nightclub. The concept of the club is to offer food and beverages accompanied by blues and jazz music, which is played by artists from all over the US. According to the limited amount of seats, the guests are able to experience the artists’ performance in a sonorous and exclusive environment. The club is opened from Wednesdays to Fridays and has a different act on almost every of these days in order to offer something for every taste of music. Furthermore, BC offers the possibility to book the club for corporate events. This service has earned a lot of positive feedback trough known companies such as Morgan Stanley or the Bethesda Magazine (BC, Special Events Brochure). Concerning these observations, one can conclude that BC rather attracts classiness seeking guests, especially ones, who are not returning to often. This makes BC a special place, which vastly distinguishes itself from an ordinary pub. This distinction is further supported by the considerable prices for tickets, which vary between 10$ and 40$.
In September 15, 2002 an article was printed in the Philadelphia Inquirer. The artical was about giving liquor licenses to three “dry” towns. Jake Wageman wrote the article titled “Giving liquor sales a shot in 3 towns, an effort to boost the economy is on the way or on the ballot”. The article contained several opinons, on the topic. The idea was, wether or not, to give these towns a licenses to sell liquor and boost the towns economy. The people want a place to go to have a drink with family or friends, but they don’t want to go to a bar. That is opposite of what they want. The people want a nice, sit down restaurant where they can go to eat and have a drink if they want. People can see nothing wrong with a place to go have a drink, if they want to.
For decades, certain people have been contemplating on how to go about the issue of underage drinking; people of the government, parents, and other individuals concerned in global affairs. The problem is, the issue of underage drinking and the nationwide ineffectiveness of the drinking age law of twenty-one isn't debated and discussed as much and as aggressively as it should be. And the main components of discussion ought to be the matter of binge drinking among teenagers and college students, drinking issues and statistics in foreign countries, and finally, possible solutions for this problem. The main point is that the states of our country can only attempt to enforce the law rather than try approaching the problem in any other way. So for that reason, states should be allowed to figure out and experiment on possible ways to solve this matter on their own without government interference.
Nowadays, people going to nightclub aren’t new and special things. Time goes on, people go nightclub not just only for dancing, but also can have lots of difference activities such as holding birthday party as well as gathering. People’s who go nightclub, especially young women will dresses themselves very sexy also beautiful and they put lots of effort on their outlook. A special party dress, high heels, makeup as well as hairstyle. The reason is both of them want to make themselves become the most modern, special and prettiest one in nightclub.
We knocked on the door of the off-campus apartment, as it opened we were confronted with the heavy stench of alcohol. A young girl was passed out on the living room floor, a pile of empty beer cans filled the kitchen sink, and the deafening music rattled the window panes. A group of girls managed to stumble past us. They waved goodbye to the host, who was handing drinks to me and my sister. It was not my first time drinking. In fact, everyone there was quite experienced – after all, it’s college. Half of the guests were completely drunk, and I had no problem with it. That is, until later that night when my sister locked herself in a room with a guy she had met only a week before. This prompted me to seriously consider the effects of alcohol. Would my sister have been able to see the danger of the situation had she been sober? Would the absence of alcohol have prevented the events of that night from occurring? These questions, along with the vivid memory of that night, fueled my examination of the complex social problem of underage drinking.
The purpose of the following paper is to be able to inform the reader(s) of the paper about the business goals of the ownership and operations of a Sports Bar Franchise. The topics of discussion will include the description of the goal of the business and subtopics of the types of goods and services that are provided by any Sports Bar Franchise, what types of customers will this business attract, and lastly, how and where the specified services are made available. The paper will also include dialogue about the strengths and weaknesses of an assorted of business organizations and which one would be most appropriate for the author’s business venture.
Saloons were described as part of the neighborhood. An institution recognized and familiar to its people. Many laws restricted their services; however, they continued to exist. The article talks about two types of saloons. The first being the more upscale in downtown districts. These would close around midnight not in accordance to law, but demand. The other type Melendy calls “saloons [of] workingmen’s districts” (Melendy, pg. 77). He illustrates these clubs as home away from home. They supplied the basis of food supply for those whose home was in the street or for those residents of cheap lodging establishments. It is even stated that many saloons provided free lunches.
The presence of processes or rituals that generally constituted clubbing, it was seen that a ‘pre-party’ or ‘pre-drink’ happens before people go clubbing. Georgia mentioned that this ritual of pre-drinks is really observed and practiced by clubbers. He said that there are popular establishments in Baguio City that clubbers visit first to drink two to three bottles of beer before going to clubs. She knows this because she is a regular customer and was a former employee of one of these popular establishments in the city, called Zola, where clubbers frequently go for pre-drinks. To maintain the role of the establishment as a preliminary place for clubbers to ready themselves, Zola even offers a promo wherein if the customer presents the receipt from Zola in another club, they will waive the entrance fee of one person from the group when they go to another club called Ampersand. When my friends and I went for data gathering, we went to Zola and other establishments to grab some drinks and we got the discounted promo. Moreover, I was able to prove this based on my observation that most of the customers in the establishment where we had our preliminary drinks were the same people whom we saw at the club where I did my ethnographic
From a food and beverage manager's perspective - What are the important characteristics and procedures of a food and beverage establishment in relation to its size, type, market, design, planning and organization?
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
There are many skills and techniques to learn before a business can have excellent customer service. If you are not putting the customer first and putting all else aside, it will show and slowly you will lose business. Learning how to speak positively, exhibit inviting body language, and listen actively are just a few of the skills that need to be taught to all employees that deal with customers. By providing adequate training and using that knowledge to the best of your ability, you can have the best customer relationships and a loyal following that could open new doors for new customers or even new stores. Giving outstanding customer service is a requirement if you want to keep your business open and prospering.
Our company are facing customer service problem now. Customer service defined as the process to ensure customer satisfaction with a product or service, and it is an important part of maintaining ongoing customer relationships that are key to continuing revenue (Investopedia, n.d.). We have received many customer complaints about the attitude of our staff. Customers commented the promoter always stand at a corner and do not serve them. When customers asked some information about the product, the promoter gave stand-offish attitude.