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Recommended: Internet-based marketing
1- Paper Free Marketing
A very effective form of direct marketing is email marketing which uses electronic mail to send a sales pitch to potential customers. Hundreds of millions of dollars are spent on electronic mail marketing each year in the United States alone. Marketers work diligently to develop a mailing list of customers they can send mail to repeatedly without incurring the cost of printed newsletters or traditional direct mail. The delivery time is often just a few seconds or minutes compared with the days it takes the post office to deliver a piece of mail. Email is paper free making it attractive to environmentalists and conservationists.
2- Professional Marketing
Sometimes an email campaign sent by a novice is considered spam and deleted at once by the recipient. Professional email marketing services can provide effective campaigns that entice potential customers with quality newsletters, testimonials and other marketing materials. A good service has the most current development features available to help you through every step of the process. They will provide many templates from which to choose or they may guide you through importing your own HTML page. They will help you add images, sound, background images and attachments for a polished professional look. Another big advantage to using an online service is the ability to track the emails.
3- Social Networking
Web based marketing tools may be the perfect email marketing solution to grow your business and increase sales. Even beginning marketers will benefit from user friendly email development methods. New ideas are always on the horizon such as email social sharing. Social networks are a gold mine for a business person who effectively shares his email on these sites. You are able to get the information in front of hundreds if not thousands more people on the social sites. Using the opt-in mailing list you can develop a loyal following for your newsletter or other promotional items. You can even get reports on who opened the emails or simply deleted them.
4- Increasing Online Sales
There are many ways to advertise your business, and direct email marketing is very effective for increasing web traffic and online sales. Advertisements for your product are sent to a targeted list of clients through email. Attractive and compelling ads do not give the impression of being spam, so the recipient is more likely to take a look and possibly make a purchase. The sender is able to track the metrics of his campaign such as how many emails were actually opened, how many messages bounced and how many requested removal.
Among all the communication mediums used in an organization, emails are used widely as an effective form of a business communication. From the company’s CEO to an employee of the business, emails are very easy and inexpensive. “Internal emails can function as an effective communication for sharing basic information, such as new cafeteria prices, paper use guidelines, or security precautions, for example. Sending simple messages to an entire workforce with just the click of a mouse is fast, easy, convenient and can save the company money”. (Lorette,
Encourage Sharing and Forwarding You need to make sure that the emails that you send to your subscribers got to have as many social sharing options as much possible. The more the social interaction is there and your reader is able to share your content online. The more will be your presence on the web and more people will come to know about your company. This way you are able to connect with new people online and you are able to portray yourself as a social geek.
The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible. B2C companies employ more merchandising activities like coupons, displays, store fronts (both real and Internet) and offers to entice the target market to buy. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store. For example, the goal of an email campaign for a B2C company is to get consumers to buy the product immediately. The email will take the consumer to a landing page on the web site that is designed to sell the product and make purchasing very easy by integrating the shopping cart and checkout page into the flow of the transaction. Any more than a couple of clicks and the customer is likely to abandon the shopping cart.
direct marketing: it means selling directly to the consumer through the mail, by telephone, or door-to-door. By having direct contact with the customer, the company knows what are the needs, the preferences, and then can effectively choose the kind of products it will sell in the Moroccan market.
So, advertising is the best way to communicate to the customers. It helps inform the customers about the brands available in the market and the variety of services useful to them. If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product which helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age. Furthermore it helps companies to know their competitors and plan accordingly to meet up the level of competition and also give chance to target audience to evaluate how your product or service measures up against your competitors.
message to your target customers, from the traditional, like advertising in magazines, newspapers and direct marketing but one of the newer methods of communication that has been developed is the internet. (Ebook) With the expansion and mounting usage by the search engines, many small businesses can now cost-effectively and successfully own and operate their own website, giving them unlimited exposure.
The user base of the Internet and World Wide Web grows by millions of users each year. In recent years this has created an explosion in the number of Internet email accounts and addresses. Companies such as Microsoft, Yahoo and Netscape have made free email accounts available for the world to use. Many people have multiple email accounts on the web, in addition to those that they may have for business purposes.
This will provide a very high response rate because the past customers will be re-active again and if that direct marketing continue being like that then it proves the success of the company. The other objective of the direct marketing techniques is through
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Marketing is everywhere. You may not realize it, but every day you are surrounded by marketing ploys trying to get you to buy the latest and greatest thing. Marketing is the management process through which goods and services move from concept to the customer (Businessdictionary, 2016). It includes the coordination of four elements called the 4 P’s of marketing. The 4 P’s are product, price, place, and promotion. You must first identify and develop a product. Then you have to determine the price. Then you must find the correct place to market your product. Finally, you must implement a promotional strategy in order to sell the product. In the words of Harvard’s Business School’s retired professor of Marketing Theodore C. Levitt, Marketing differs from selling because…
Films today are now relying more on the Internet for success at the box office and exposure for independent films. Today we are also seeing the copyright laws being pushed to the extreme.
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
...but not the least, social marketing can help to spread information to increase visibility. All businesses aim to increase their audience. Social marketing has now taken over as the online version of word of mouth. Harnessing it in the right way results in more customers, more sales, and a higher level of visibility online than ever before.