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The "One Ford" Mission Essay

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Ford Motor Company has definitely seen its ups and downs over the past few decades. Although the company experienced a dramatic downturn during the auto industry crisis in recent years, they were the only American automaker that did not ask for a government bailout to keep afloat (The New York Times Company, 2011). This ultimately gave Ford Motor Company a great advantage over other automakers because it led to new customers and a better reputation. With that being said, without proper training for implementing their plan to stay above water during such an economical crisis, none of this would have been possible. While the competitive strategy was developed by Alan Mulally, now CEO of Ford Motor Company, the human resource department ultimately helped execute it throughout the entire company. While Ford Motor Company has changed their competitive strategy many times in recent years, the ‘One Ford’ mission has brought productive growth to the company and will apparently be used for many years to come.
During the year 2005, Ford Motor Company brought in Alan Mulally, once a leader at the company Boeing. Mulally decided to implement a strategy called ‘One Ford’; this plan would ultimately lead to the employees becoming one team, using one plan, and looking towards one goal. Because this plan was going to execute a complete overhaul on the company, an aggressive training program needed to be put into place for the company to implement the plan correctly. By following this plan, the company would eventually meet their “One Goal”, which was profitable growth for all. By creating a strong product and producing customer loyalty, Alan Mulally knew the company would begin to see positive results and profitable growth. According to Alex Ta...


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...y overhaul, Alan Mulally would never have been able to push this plan forward and actually see results from it by the stated timeline.



Works Cited

Ford Motor Company. (2010). Sustainability report 09/10: Economy: Working as one team. Retrieved August 17, 2011, from Ford Motor Company: http://corporate.ford.com/microsites/sustainability-report-2009-10/economy-recovery-team
Pope, B. (2008). Ford Advances Global Purchasing Strategy. Ward's Auto World, 44(7), 36-38. Retrieved from EBSCOhost.
Taylor, A. (2008, April 22). Can this car save ford? Retrieved August 17, 2011, from CNN money: http://money.cnn.com/2008/04/21/news/companies/saving_ford.fortune/index.htm
The New York Times Company. (2011, August 3). Ford motor company. Retrieved August 16, 2011, from The new york times: http://topics.nytimes.com/top/news/business/companies/ford_motor_company/index.html



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