The United States Olympic committee has the dual duty of both raising money through advertising and keeping their reputation clean. Many sponsors would jump at a chance to incorporate the Olympic rings into its' product line. Yet if this logo were used often and not monitored closely there would be advertisements that would tarnish the emblem. While some Americans may love to see the emblem muddied and bloodied at the bottom of mud wrestling arena, most Americans would not. To allow such a situation to happen would cheapen the logo and anger many Americans. To ensure that the logo, so closely equated to the Olympians themselves, remains a source of American pride and a valuable asset for raising money to train the United States Olympic Team, careful sponsor selection and regulation must occur. To obtain high dollar contracts for such highly regarded and regulated logo usage requires well developed skills in persuasion (and is also referred to as sales). Where most companies would allow sponsors use of their logo in advertisement, the United States Olympic committee plays an active role in developing the campaign that uses their logo and exerts influence on specific use of the Olympic emblem. To convince large powerful organizations that the use of the Olympic emblem is a worthy investment, despite its regulations, requires preparation and the presentation of motivational factors.
Preparation
Preparation is usually listed as a key ingredient when citing the equation for a successful sales call. Stevens lists preparation as the first and “most important” (Secrets of Sales Success, p. 12) criteria for a salesperson. By preparing the sales professional is able to strategize effectively; an understanding of the organizat...
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...valuable marketing opportunity” (Rossette, 2011, p.1). The assistance Cribari offers in creating a marketing campaighn is also a motivating factor, while she is then able to leverage her influence to ensure no harm comes to the logo's reputation. By incorporating preparation and using motivation the United States Olympic Committee should expect continued corporate sponsorship far into the future.
Works Cited
O'Rourke, J.S. (2011). Management communication: A case-analysis approach. India: Dorling Kindersley.
Rossetti, Rosemarie. (2011). Finding Corporate Sponsors. Retreived from http://www.rosemariespeaks.com/meeting- planner/sponsors.cfm;jsessionid=f0305eafec020890c1a6311e2ff5f157c155?bhcp=1
Sales Basics. (2004). Sales Basics. Sell!ng. Business Source Premier.
Stevens, D. (2007). Secrets of sales success. American Salesman, 52(7), p. 12-16.
... conclusion, sponsoring or acting as the main host of these international events, Red Bull uses reminder advertising to keep the product fresh in the customers mind. (Lamb, Hair, McDaniel) Placing the product in any market they want to and providing slogans like "It Gives You Wings" differentiates its product from other competitors with a message of "revitalizing" your mind in addition to getting an energy jolt. Having well known athletes in events is beneficial to attracting consumers to the events, where they are given free samples. By pushing the status quo of sporting events and breaking world records, Red Bull has a message of increasing human capability while also honoring the environment. With its high market share in local and international markets, and its increasing growth, the company should keep investing in events and sponsorships to continue expanding.
There are many factors that have shaped the cutting edge Olympic development from 1892 to 2002. The unique objective was to make a global group through games rivalry. Much like the Ancient amusements between Greek city-expresses, the recreations were made to advance solidarity. Be that as it may, as time passed numerous overall occasions, for example, the Cold War and ladies' suffrage adjusted the objectives of the Olympics. Political perspectives and developments started to shape the Olympics. Furthermore, economic increases and interests turned into an essential part of the Olympics. The cooperation of countries amid the twentieth century included patriotism, and additionally social, political, and economic purposes behind joining and taking
that rules would be abided by and so the games were to be held in
The notion that WUSA executives had was that their franchise would automatically attract fans and consumers because of the United States Women’s National Soccer Team’s success in the previous 1999 Women’s World Cup where they defeated China on home soil. This World Cup victory created a solid fan base that reached not only the youth or next generation of female soccer participants, but mainstream America as well. The research performed illustrated the multiple errors executed by the organization that eventually led to its downfall. Lasting only three seasons and lacking the coverage necessary to continue the team’s noble status, WUSA’s failure to pull corporate sponsors led to the organization’s decreasing revenues and increasing expenses (Southall, Nagel & LeGrande, 2005). Leading up to the ’99 Women’s World Cup, Nike released a commercial featuring Mia Hamm of the Women’s National team competing against NBA sensation, Michael Jordan. The ‘Anything you can do, I can do better’ theme played into the minds and heart of the nation which proves how effective and essential major sponsorships can be. Thus, the lack of corporate sponsors was the ultimate check that WUSA could not cash. Although the ’99 match was considered a “once in a lifetime event,” the methods
Athletes are a big part of the business community. The media exposure athletes receives cause them to be perceived more as celebrities. It causes them to have a greater impact in the marketing and selling of products. For instance, the tremendous amount of media coverage that Michael Jordan received gave him a prominent role in the business world. Athletic companies and various kinds of businesses wanted him to endorse their products. Now, because of his Nike endorsement, the athletic apparel and shoe industries are a big part of the American economy. Through endorsements companies now look upon athletes to strengthen their products. In most cases, this method is usually successful. This gives an overall boost to the economy, hence fortifying athletes’ significance.
Modern Day Olympics are a huge tradition that sweeps the screens of televisions across the world. Competitors take the arena with uniforms that dawn their countries colors and designs that are meant to resemble their designated flag. For months the news is centered around the games; the preparation, the athletes, and of course the competition. Countries aren 't obsessed, they are inspired and full of pride seeing athletes from their country compete and show their incredible skill. This tradition dates back to ancient Greece where the games began. Tony Perrottet writes about the traditions of the ancient game in his book The Naked Olympics.
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
The Olympic Games plays a significant role in the world. The relationship between it and host countries is important to investigate for comprehending cultural studies. According to Xu and Kirby (2008), the Olympic Games has a considerable impact on the expression of national identity. For example, London applied this approach to promote its national identity. This can be discovered from the BBC video called James Bond escorts The Queen to the opening ceremony in 2012 (2012): an amiable identity is perceived by the audience through presenting corgi at Buckingham Palace. Moreover, China is no exception. There is an image about the opening ceremony of the 2008 Olympics, it shows a spectacular drumming performance. In addition, an article about
During the Cold War, the Olympics were severely influenced by politics, regardless of their original values. Almost fifty countries boycotted in the Moscow Olympic or did not participate in the opening ceremony. The athletes could not fight under the national flag. People cannot call this as the biggest, worldwide sporting event with which we enjoy supporting and cheering on the athletes. Certain Olympic games are indelibly associated with politics (Runciman 39). These relationships severely ruin the original values of the Olympics and cause serious problems. For example, intentional selection of the host countries, unfair judgments and the opportunity to get medals, segregation, and certain problematic actions such as boycotts and controversial performance. Clearly, some IOC members disagreed with the insertion of politics into the Olympics (Whiteside). The Tokyo Olympics will take place in Japan during the year 2020, and the Olympics will last for long in our future. To save and maintain the original values of the Olympics and keep it as a worldwide, enjoyable sporting event, people in the host countries, and all participants of the Olympics, including the audiences should keep their politics out of it.
In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market.
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
Introduction Today, the Olympic Games are the world's largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. Well-known throughout the world the games have been used to promote understanding and friendship among nations, but have also been a hotbed of political disputes and boycotts. The Olympic games started thousands of years ago and lasted over a millennium.. The symbolic power of the Games lived on after their demise, and came to life again as the modern Olympic Games being revived in the last century. Both the modern and Ancient Olympics have close similarities in there purpose and in there problems.
For the past few years there has been a very controversy issue that has been plaguing the Summer Olympics. The Summer Olympics was first held in 1896, it’s an international multi-sport where athletes around the world come to compete with other athletes from different countries. There are many events that are held in the Summer Olympics ranging from Track and Field all the way to Volleyball and Basketball. In each Olympic event there are medals that earned to the winners, the first place winners get a gold medal, the second place winners get a silver medal, and the third place winners gets a bronze medal.
The greatest athletes of all time have their names set in stone. Every year a new star comes out of the shadows and becomes the focus of global interest. Nations back their athletes financially to ensure they receive a medal. Winning gold in the Olympics Games is seen as the highest honor an athlete can achieve because of its prestigious image. The Olympics have not always been about the athletes. Nations competing have been victims of political scandals. When one country goes against another country, some people do not only view it as a fight for gold, but as a war amongst nations. Soccer fields have become battlegrounds and players, soldiers. Swimming pools turn into bloodbaths, and tennis court nets as do territorial partitions. Since the early 1900s, governments have used the Olympics to prove that their nation is superior by spending more on athletic ability, more on Olympic stadiums, and more on defeating their rivals. At times, athletes can be pushed so far that they collapse under the pressure of chasing for gold. All of the above will be discoursed from a financial, political, and historical point of view.
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...