Old Rock Roastery, a Sudbury local business has been serving community more than ten years, the business started from selling home roasted coffee beans at Farmer’s Market.
Carole Roy, the co-owner of the Café had spent eight years in California before her whole family moving back to Sudbury. She was missing the taste of California coffee but could not find the right beans in any shop. She decided to contact the coffee farmers by herself, roast and make her own coffee at home. “It was all started in my basement,” she said. There is no genius in the world, when people just stared to do something that they barely know before. Carole was self-trained on roasting and barista. “You have no idea how much beans I have burn while I am learning roasting,” she added.
“All my friends who tried my coffee were all suggesting that I should stared my own business on selling coffee and home-roast beans,” Carole said. The actual coffee business officially stared in 2001. At the beginning, the business was focusing on selling coffee beans. Later on, in 2003, Carole opened her first café “Old Rock” and soon her coffee got Fairtrade certified. Fairtrade certified coffee is a standard qualification for coffee product, which is have to meet the agreed environmental, labor, and developmental standards. Customers pay a little higher price for their coffee to support the coffee farmers in third-world countries.
The name of the café was her son’s idea, “Sudbury was built on the rocks”. The name, Old Rock was signifying and reminding people it is all started in Sudbury. Step into Old Rock, a strong smell of espresso coffee. The coffee roaster that is beside the main counter and cashier may always grab the people are new to the café. There are four coff...
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...r Foundation CIBC Run for the Cure with other local businesses.
All the beans that customers can purchase from Old Rock are displayed on the wall in the special containers. Carole will at least coming in Old Rock once a week to make sure there are fresh roasted coffee beans for customers. “There are about 70 varieties are available here, that does not including the customized ones for special orders.” Carole said. Old Rock is more than a café that serving coffee and selling beans, it is also supplying customized blends for other coffee shops or restaurants, such as Laurentian University Student Centre and Red Rooster.
Old Rock is not only a place for people hanging out with their friends, but also provides the fresh and customized coffee beans and blends based on customers’ tastes. All the beans they are using are organic and freshly shipped from the coffee farm.
Geoff Herzog is the product manager for coffee development at Kraft Foods Canada. After reviewing successful results of single-serve coffee pod systems, he wondered whether it would be successful in other areas. It was July 6, 2004, and Herzog had just learned that Kraft Foods North America was planning an aggressive launch of coffee pods in the United States. He then had only a month to decide whether or not the company should proceed with a simultaneous launch in Canada, or await the U.S. results.
Biggby’s staff creates an exceptionally welcoming and inviting atmosphere, like their neon colored decorations. In addition, Biggby’s drink quality and quantity far exceeds that of Starbucks. Biggby’s baristas are more willing to customize their blended beverages for customers versus Starbucks. People who live in the Midwest may be familiar with Biggby, as it is only a regional company; however, Starbucks is more well-known, because they are worldwide. As Biggby expands, differentiation between the two coffee houses will become more
Spanish flavors are integrated into the food and drink at Lorca to incorporate the culture of the Mediterranean. By drawing ties to savory delicacies served on the other side of the Atlantic, the charming cafe is set apart from the surrounding American-based chain restaurants. Foreign blends are imported to diversify the restaurant and provide high-quality coffee for loyal customers. Lorca is famous for their pour-over coffee, a technique very pleasing for coffee aficionados. It is not a feeble task; a special kettle, high-quality beans, and extreme patience are required to achieve this unique specialty. Flavors are distinct and even sweet. Coffee beans are really the fermented see...
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Isolated in an area rich with granite and foliage, Flat Rock basks in the Southern sun while cooling off as the wind breezes by the Appalachian Mountain tops and onto the grassy meadows. Flat Rock’s location orients itself in the Western-most part of North Carolina, just shy of the South Carolina border. Geological composition of Flat Rock was discovered to be granite rock, which can still be found being used in the buildings that make up the village. Over the years since its development, Flat Rock has remained a pristine historical area of close-knit relationships and generations of residence. Flat Rock has gone through various shades of importance and development; beginning as a point of destination for American Indians in the 18th century, later a getaway for wealthy South Carolinians, then quickly it sprawled into development and business, and now rests comfortably being cushioned by the surrounding mountains but rapidly approaching questions of environmental responsibility. Within the encompassing aspects of history, geography, and environmentalism, Flat Rock remains quaint but strong.
Wandering in Seattle, you can see a lot of people holding a cup in their hands. What are they all drinking? Coffee! The smell of coffee may represent one of the Seattle’s tempting scent. People in Seattle have a great fancy of coffee. It might because of the rainy days in Seattle, coffee might be seen as an element to enliven the dank life. Also, it might because people here are really relaxed. Coffee has already entered into the spirit of Seattle. Coffee shops scatter in every corner of Seattle. People always like to bring magazines, newspapers, and laptops there for reading, chatting, surfing the internet, and working. Enjoying the wonderful atmosphere in coffee shops after the busy work is a wonderful way for people to relax themselves. The coffee culture has promoted economic consumption level in Seattle. The annual coffee consumption in Seattle is huge, and Seattle is the origin of the world’s largest coffee shop chain, Starbucks. It was first opened in Seattle in 1971 with an invisible shop in the Pike Place. But nowadays, Starbuck owns more than 6000 branches all over the worl...
A bright open café that offers food made with absolute love, the menu offers something for everyone. Favourite menu items such as crunchy sourdough toast laden with creamy avocado and sprouts is offered alongside daily changing specials such as abundant Nachos, Veggie Burgers and seasonal curries. Their baked offerings are fresh, tasty and free from anything artificial. This is a veggie-lovers paradise.
As discussed in class, when demand decreases for a product, companies or in this case producers should exit the market. But when it comes to coffee, producers don’t want to exit the market because the costs of moving out of coffee production are quiet large and farmers don’t have the means for alternatives. The reason being that, farmers don’t have any outside funding to promote efficient diversification and development. Another reason is that there are protection policies from the United States and the European Union that have made it harder for framers to benefit from producing other crops. And yet, the opportunity cost for farmers to switch to another product is higher than the cost of coffee in a low profit market. So, this book discusses different strategies that are being used to help producers get a better advantage to provide a living for their families. Different strategies being used include shade-grown coffee, differentiation of products, organic coffe...
PART A Current business environment: Coffeeville is a small experienced and hard working team and have good reputation in the market for their vision for clients, reliability and low cost service. Coffeeville is the company using these strengths to move forward and trying to expand their company but want to keep these values of company and make progress. Organisational structure • Management team (Owners) • Managing Director • Logistics Manager
Entrepreneur Howard Schultz joined the company in 1982, and, after a trip to Milan, suggested that the company sell coffee and espresso drinks as well as beans. The owners rejected this idea, believing that getting into the beverage business would distract the company from its focus. To them, coffee was something to be prepared in the home. Certain there was much money to be made selling drinks to on-the-go Americans, Schultz started the Il Giornale coffee bar chain in 1985.
Near the Yule Marble Quarry, lays the town of Marble, a small community of about 105 people which is made up of 45 househol...
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
Coffeehouses were introduced to support the coffee rise, this newfound house gave everybody a chance to speak about anything without fear. However, soon the king declared coffee as evil, but the declaration was ignored by mainly everybody. The king tried to put a high fee on the coffee vendors to stay open, but it didn’t work out as he planned, this showed everyone that they could stand up the king’s
Bruss (2001) argues that the company hopes as well to make new investments in new coffee types. Starbucks has recently developed a new type of coffee called green-coffee. These strategies are created with the objective of support Starbucks’ commitment to buy coffee that has grown and processed by suppliers. They meet certain conditions of social, economic and quality standards. In addition to that, the company is paying additional premiums to those vendors who meet the specific requirements that the company wants.