1 Odel.lk – Apparel Website
Odel is one of the biggest retail stores in Sri Lanka that identified the market opportunity in providing their customers with the ultimate shopping experience that they would not find anywhere else in Sri Lanka. This niche and competitive advantage in Odel’s ambience, high quality products, range and variety has made it widely known as the most innovative brand in Sri Lanka today. (Odel Corporate Website, 2013)
Odel.lk is an ecommerce website launched by the company itself aiming to provide customers with an online store where products can be purchased and delivered. It is also an additional marketing channel; therefore the ecommerce type of Odel.lk is business-to-consumer, a model that sells their own products directly to individual consumers.
Business Model – Click and Mortar E-tailer
The model followed by this website is that of an e tailer and for further classification a “click and mortar” business model. According to Laudon (2012), click and mortar businesses refer to physical organizations that also conduct some e-commerce activities, usually as an additional marketing channel. Odel was previously a brick and mortar company where they sold products offline using physical interaction, however in an attempt to increase revenue and to keep up with the market competition, Odel also ventured into the ecommerce sector.
Figure 1 - Odel Search and Menu
Source: (Odel Corporate Website, 2013)
As seen above, it also includes search functionality where customers can search for the particular product that they want and further specify the exact requirements by choosing the customizations that are required. For example, when purchasing a dress, a customer can select the colour, dress size and the...
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Zulily’s personalization and merchandising is an important strategy within the company. Zulily’s has better personalization and mobile technology offerings for merchandising than most of the other companies in consumer retail, including Amazon. Also, since Zulily’s consumers faces long shipping time their trying a new strategy, by trying to get a wide assortment of merchandise into warehouses before selling it online, this is a strategy by shorten shipping times, which will benefit the consumer shopping
In the last decade, wireless communications technology has grown rapidly in the global business community. The convergence of two key wireless technologies- mobile wireless communications and the internet has presented a plethora of opportunities for organizations through mobile business hereinafter referred to simply as m-business. M-business is a new business model which utilizes the internet for data/voice transmission through the deployment of wireless devices like smart phones, tablets and e-purses (Gartner, n.d. ). According to Picoto, Belanger and Palma-dos-Reis (2013) m-business has revolutionized the way organizations conduct business as customers are increasingly resorting to m-business. This pragmatic shift can be explained by the reliance on mobile devices for example smart phones to shop online. Undoubtedly, the market for m-business is on an upward growth curve with forecasts establishing higher global uptakes in coming years (Picoto, Belanger, & Palma-dos-Reis, 2013). With such high growth potential, one cannot help but ask what value m-business holds for contemporary organizations?
Laudon, Kenneth C. Traver, Carol. E-commerce: Business. Technology. Society 3th ed. Pearson Prentice Hall. Upper Saddle NJ, 2007.
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
Amazon.com is an On-line retailer of, originally, books. The company was established as a micro enterprise in the US in 1994. Since then it has enjoyed rapid expansion in all aspects of its operations, including business turnover, and a spectacular rise in share value since public floatation in 1997. New on-line sites based in Germany and UK and a distribution centre in Amsterdam were established in 1998 to cater for European markets. On August 30, 2000 Amzon.com launched its third site outside the US, Amazon.fr in France. Amazon.com sells only on-line and is essentially an information broker. It holds a relatively small, though increasing, inventory and outsources most aspects of its operations (but not IT). The key to its operation is to offer value added and sophisticated customised services, a continuously expanding catalogue of products in terms of both quantity and range, and deep discounts. Alliances and partnerships with publishers, other on-line retailers and technology providers are therefore strategic. The ambition of the company today is to become a premier general on-line retailer by leveraging on its existing brand and business model. Amazon.com: Business Overview
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
the global leader in online retail. By taking advantage of the opportunities to capture the market
This is the business strategy the draws people to the physical store. Online-to-offline commerce, or O2O, identifies customers in the online space through various strategies and then try to direct them to the shops. This activity is to bring the potential customers from online channels to physical stores. This is done through email marketing and internet advertising and many more things are done in order to entice the potential customers. This is a pure combination of online marketing as well as offline marketing. O2O is termed when the deal is done online and the transaction is done offline. The best part of this model is that instant gratification is acquired unlike e-commerce model. The model is best suited for the perishable goods that can be instantly
E-commerce, a system by which people can buy, sell and deal without even seeing the person on the other side, has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking.... ... middle of paper ... ...
Business models are possibly the most discussed and least understood facet of the web. Brokerage models, such as Priceline.com are market makers: they bring buyers and sellers together to facilitate transactions. Priceline.com leads the way to a unique new type of e-commerce known as a "demand collection system". Priceline.com is the world's first online buying service through which consumers name the price they're willing to pay. Leveraging the unique attributes of the Internet, Priceline.com finds sellers willing to meet buyers' needs and price.
Through providing a more convenient means of purchasing our products online, it is anticipated that we will retain its current customers while carrying out an online marketing campaign for more new customers as well. The company will distribute online purchases via direct shipping from the nearest stores.
“Digital Commerce: March 2011”, Report provided by Internet and Mobile Association of India and available at http://www.iamai.in/rsh_pay.aspx?rid=0gWlBn0YPIA=
The report also talks about the differences between, advantages and disadvantages of e-business and e-commerce. Recommendations and advice have been given in the end for businesses intending to adopt an e-business dimension.
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).