New Social Media Tools For Photographers A round up of other social sites that can help you to achieve your marketing objectives. INSTAGRAM When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos. The demographic of users is 68% female, who prize imagery, so they are the ideal target clients for us photographers. On Instagram your posts are available to view forever and you can look at all of the images posted by scrolling down through your feed. With no rules dictating which of your posts are presented, all of your posts appear in the feeds of every single one of your followers. Drive traffic to your website by putting a link to your site in the bio (the only place you can put a hyperlink on Instagram) and by citing your website in the comments section of all your posts. Marketing Tip: Make sure to correctly use hashtags to increase the exposure of your posts to new users who will hopefully like, comment and follow you. Photographers to follow on Instagram: • Zak Shelhamer • Scott Rankin • Laura E. Pritchett SNAPCHAT Snapchat has around 30 million active monthly users, with many being in the 18 to 24 year age range. The ‘snap’ what Snapchat calls its private messages is derivative of the SMS text message and instant messaging applications. One of the most unique things about Snapchat is the ‘self-destructing’ feature for phot... ... middle of paper ... ...ersations will lead to referrals and commissions. Photographers to follow on Flickr • Rebekka Guðleifsdóttir • David Hobby • David Bean 500px 500px is a site where professional and amateur photographers can post, share and sell their photos online. It is a platform for quality portfolios, critique and commentary and it is fair to say that it is probably the most beautiful social network due to its stylish interface and attractive photo presentation. Unlike many other photography sites 500px does not have any restrictions on what type of photos are uploaded. However, you are limited to being able to upload ten photos a week on a free account. This means users tend to curate their work and only upload their very best images. Marketing Tip: Create a gorgeous portfolio on 500PX and you may experience referrals from other photographers who appreciate your work.
Those pictures will be shared on Snapchat and will only be viewable for one to ten seconds. After those ten seconds, nobody will be able to view that goofy face she posted. Snapchat’s temporary content is what makes users prefer it to other social media websites
One such method is the use of the social networking platform called Instagram. “It is a
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
According to Biz Carson (2017, p.1), there are approximately 158 million Snapchat users daily. That is a lot of information and content, such as photos, messages, videos, private information like addresses and more, for one company to hold. These self-destructing pictures are causing a majority of teenagers to think that it doesn’t matter what you share with others on the internet because it’s going to disappear and be gone forever. But does it actually just vanish? It gives people the confidence to send pictures and videos of themselves possibly doing illegal things or even pictures of their bodies without thinking that it could perhaps come back to you.
In addition, the app offers users an ability to customize the image using filters. The purpose of the filters is to turn a mobile photo into an artistic-looking image. The name was derived from the combination of “instant camera” and telegram. According to an article published by Mikaela Rakos, Instagram started with “one million monthly users” (Rakos 2014). In April of 2012, the company reached 30 million users. As a result, Facebook noticed the growth and bought the app for one billion dollars (on April 9, 2012). From that point on, the usage of Instagram has gone up exponentially, reaching 150 million users in 2013. Instagram’s growth is largely due to the Facebook purchase. The company was listed in Time Magazine as “one of the top 50 apps for Android” and a report by Global Web index found that Instagram was the fastest growing social
Snapchat is a social media, mobile application that uses a smartphone camera in order to take pictures or videos to use as messages. These “Snaps” can then be edited with filters ranging from overlays to facial manipulation (called lenses) [] which can be sent to others. The Snaps then disappear after a certain set amount of time or can be posted to a “Story” which is a set of snaps viewable for 24h to an individual’s followers. The application also features a “discover” portion in which media outlets can compile a set of snaps into individual magazine like compilations. These features have somehow resulted in a cultural phenomenon unveiling yet another social media application with a niche all its own. The implications of this camera dominant
Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.
In today’s ever changing and adapting social media landscape, one thing is certain-businesses need a personal yet still organic platform to express themselves. Instagram is one social media tool in particular that is helping in the promotion and marketing of individual sports events, sports organizations and sports entities. Even though Instagram is a relatively young company, its reach and popularity is very massive. According to Jenn Herman’s Maximize Social Business (#MSB) article in just three years Instagram has established over 150 million users, which is a faster growth trajectory than Facebook, Twitter and Pinterest. In addition to such a massive user base, 60% of those users are outside of the US making global expansion and reach a strong possibility. Sports businesses can effectively use this medium to promote itself and any of its affiliates, sponsors, advertisers and partners.
It’s no secret that social media is a powerfully image-driven trend. Facebook’s reconfiguration has even made images larger and more noticeable. In Twitter also the images can be included in between 140-character tweet. Whereas Instagram is particularly image-driven social networking platform.
With social media becoming such a hit in the past years, everyone has some way to tell everyone about their lives, well the positive parts and better parts of their lives anyway. The majority of people have at least one social media account, wether its facebook, instagram, tumblr, or twitter. With these accounts, everyone can voice their opinion, share the story of their lives, show pictures of where they have been or what they have seen, and read and see about everyone else's lives. Along with the rise of these social media accounts, there has been numerous ways to message people that come along with these accounts.
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business.
Instagram is an application used on a mobile phone for the purposes of social networking and sharing photos and videos. Instagram offers its services online and enables people to take pictures
It’s no longer possible that one can go out to eat and avoid the excessive picture capturing tones of the surrounding public’s smart phones and tablets. Founded in late 2010, popular social media site “Instagram” showed no signs of slowing down, rapidly climbing the ladder of most popular social media network. Instagram, in the past year alone has lured 70 million users worldwide into its largely spun trap of procrastination, jealously and dejection. It quickly became a social phenomenon due to the fact it allowed attention hungry citizens to transform their photos into frame- worthy images and easily share them with friends. Heightening peoples experience with Instagram, the in-built filters instil varying hues and skin perfecting edits so that users can present a prettier, younger and more fabulous version of themselves.
Clocking in with more than a half-billion users, Instagram is no doubt a proven social media platform for growing a business account. But what makes Instagram stand out than other social media channels?
The most used network for business is Instagram, a recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. (Forrester) Here the companies post pictures of their new arrivals, deals, campaigns and giveaways which made the audience aware of what’s new and trendy, for most people they find easier to see all of this on Instagram than the company web page and at the end is all about visual content and brands are doing the best they can to attract new audience and keep their sales