Social media is defined as “web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts” (Dictionary.com). Social media have dramatically altered mass media production and consumption of sports broadcasting and marketing. In the current digital age, media users have a wide variety of social channels available at their disposal. There is so much information available electronically that searching for and obtaining information can become overwhelming. The creation of the Internet has ushered in a multitude of communicative possibilities that only five years ago was difficult to imagine. It was not too long ago that people handwrote letters and used maps to find their way. While some of these practices are still employed, the Internet makes them seem archaic and digital resources have all but made them disappear. In addition to the electronic retrieval of information, people are able to communicate and interact with others worldwide, overcoming demographic and spatial barriers. These capabilities have only been magnified through the emergence of sites like Twitter, Facebook, and other major social media applications. By their nature, these sites allow the creation and the wide transmission of content that fuels interaction, collaboration, and community. These possibilities were available in the early days of the Internet, known as Web 1.0, but many operating systems we not equipped to handle file-sharing capabilities so readily available in computers and mobile devices today. Additionally many of these electronic forums was primarily one way. The communication and interaction occurring through what has been termed Web 2.0 is demonstrated by social media (Sanderson, 2011, p. 2). According to Sanderson, scholars have suggested that Web 2.0 sites are “driven by social connections and user participation and have created a new Internet generation characterized by digital content creation and interactivity” (Song, 2010, p. 249). Social media offers people accessible sites where they can connect with others to create and share content, and more actively participate in media production and consumption (Sanderson, p.2). These sites have gained millions of users in a relatively short time. Twitter is inherently designed to facilitate connections. Social media has become so embedded in the fabric of everyday life that it is impossible to cover every possible area and sector in which it has produced change. No other area has been as dramatically altered as sports. With the explosion of Twitter, athletes have become more accessible to fans, marketing of teams and brands have adopted new practices, and the way news and information is delivered rivals mainstream media and, at times, puts athletes and organizations at odds with each other.
Sports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but now, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article “The Passion of the Fan”, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. The reason this is possible is because mobile apps have greatly contributed to the way fans follow their teams. In “Sports marketing and technology with the New England Patriots”, by Michael Krigsman, it reveals that fans have the capabilities of sending their favorite teams their input about the team. The most amazing part is their voice is being heard. Tracy Keller reveals how deeply mobile apps have helped fans and teams interact in her article, “The Rise of Mobile in Sports Marketing.” She goes into detail on how fans are closer to their favorite teams through new mobile technology involved in sports. To go along with mobile apps, websites are bringing new life into sports and professional teams. In Greg Johnson’s article, “Big-time backers are trying to breathe new life into high-flying sport of Slamball”, it discusses how Youtube has allowed Slamball to keep its fame, and it is also reviving the sport at the same time. Sports and fans have always been together. Sports marketers have made the interactions between fans and teams closer through social media, websites, and mobile technology.
In today’s society new forms of technology have enhanced and in some cases replaced traditional methods of promoting a product. The sports industry, in particular, can utilize these emerging technologies to reach their customers in new and improved ways. This new media merges traditional forms of media such as audio, video and written word with interactive digital technology (Parkhouse, 2012 p. 184). New media includes not only computers, laptops and smartphones, but also all software applications and platforms. Additionally, cross platform software such as Twitter, Facebook and Instagram are utilized at an increasing rate as due to the desires of today’s technological society. Many teams use blogging, which provides a venue to hear directly
Summary of the research question and outcome My Research Project question was heavily influenced by my passion for both sport and journalism. Through these interests, I was able to delve deeper into how elite athletes are affected by the modern evolution of social media. From my research, I discovered the diverse impact that social media can have on elite athletes. The overall effects that social media had on sportspeople differed was dependant on the individual.
Social media allows people to keep up to date with their favourite elite athlete’s social media accounts. It allows others to keep up with the score, leader boards, and depending on the sport it allows people to keep up with other things. For example social media also allows people to view athletes Instagram, face book and titter pages. The topic is “is social media good for sport” and in this essay I will be discussing the disadvantages and the advantages of sport in social media.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
With the new wave of technology, social media and other social platforms we have seen, seem to have changed that. We have moved from monitored communication to personal conversation. It’s no longer about media being brought to an audience, the audience is now able and often goes beyond what the media can offer them. In sports now we have associations, confederations, teams, clubs, and athletes having direct contact and interactions with fans, and this is happening on multiple channels and platforms a lot of athletes are becoming more social sensations, they all want to freely produce their own feedback and conversation with
“Social media, a web-based and mobile technology, has turned communication into a social dialogue, and dominates the younger generation and their culture. As of 2010, Generation Y now outnumbers Baby Boomers, and 96% of Gen Y has joined a social network” (Qualman 1). Social media now accounts for the number one use of the Internet, and this percentage is rising bigger every day (Qualman). As a consequence, people are becoming more reliant on social media, which has a led to a number of advantageous as well as unfavorable effects. The world is more connected today than it has ever been in the past, and this is all because of growth in technology. What has yet to be determined though
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
Social media is quickly evolving in front of our eyes, and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups, but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many other blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore.
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.
The twenty-first century is the era of technological innovations and new styles of communication. With the creation of new state-of-the-art computers as well as new advances in online communication, staying connected to the world and people surrounding you has never been easier. Arguably the most popular form of online communication, social media, encompassing platforms such as Facebook or Twitter, have become a primary source of communication and the feeling of connectedness in everyday life. The conversation before two-thousand and ten highlighted many favorable aspects of social media and how it positively encourages and facilitates human interaction and interpersonal communication. However, social media, throughout the online communication
Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.
Social media is people can share their encounter and interesting things by the computer and smartphone. In recent years, social media are become popular. According to the Nielsen (2010), people