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Nestlé Company Essay

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Nestle Cp.

Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.
Nestlé (IPA: /[nɛsle]/) is a multinational packaged food company founded and headquartered in Vevey, Switzerland, and listed on the SWX Swiss Exchange with a turnover of over 87 billion Swiss francs. It originated in a 1905 merger of the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland, and the Farine Lactée Henri Nestlé Company set up in 1866 by Henri Nestlé to provide an infant food product. The two world wars both affected growth: during the first, dried milk was widely used but the second war caused profits to drop by around 70%. However, sales of the instant coffee Nescafé were boosted by the US military. After the wars, growth was stimulated by acquisitions expanding its range and taking control of several well known brands, so they now include Maggi, Thomy and Nescafé, that are known globally.[2] The company updated its corporate branding in the 1970s.

History

[pic]

Nestlé headquarters in Vevey
The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In August of that year, Charles A. and George Page, brothers from Lee County, IL in the United States, established the Anglo-Swiss Condensed Milk Company in Cham. In September, in Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it. In the succeeding decades both enterprises aggressively expanded their businesses throughout Europe and the United St...


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...uid mild segment under the brand name Pure Milk, which has been quite well in the market.
Culinary
Ready to cook food/ cooking aides are sold under the umbrella brand name Maggie. Nestle has about 79 per cent market share in the instant noodle segment.
Chocolates & Confectionery
Nestlé is No. 2 in the global 90 billion-franc chocolate market, with a market share of 13%, behind Mars Inc.'s 15%. But Nestlé has very limited offerings in the premium-chocolate market.
Its main chocolate product is the downmarket KitKat brand, which it bought from U.K. confectioner Rowntree 20 years ago. Nestlé's premium brands are small and localized: The company sells Cailler-branded chocolate in Switzerland and Perugina-branded chocolate in Italy, for example.
Bibliography:

http://en.wikipedia.org/wiki/Nestl%C3%A9
http://content.icicidirect.com/nestle.asp
http://www.nestle.com


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