Negotiation is a fundamental process used in resolving conflicts, making business deals, and in managing working relationships with others. Negotiations occur for two reasons: (1) to resolve a problem or dispute between parties, or (2) to create something new that neither party could do on its own. Negotiating is a critical, every day skill that is essential anytime it is necessary to create short-term or long-lasting agreements. For example: In 1996, Juwan Howard signed a contract worth over $100 million with the Miami Heat and nearly became the highest paid NBA player during the '96-'97 NBA season. However, his contract was voided by the NBA citing that the Heat exceeded its salary cap. On August 5, 1996 Howard returned to the folds of the Bullets and Miami Heat went court to challenge the NBA's ruling. The outcome of the case proved a “colossal windfall for the Bullets” (Brubaker and Asher, 2007, p. 45). In the following paper, we will briefly summarize the case study analysis of the “Power Play for Howard.” Additionally, the team will evaluate the benefits (tangible and intangible), costs, and risks associated with negotiating Juwan Howard’s free agent contract from the perspective of Juwan Howard and both teams’ general managers. A Power Play for Howard Summary The following case is a review of Juwan Howard, a star basketball player playing for the Washington Bullets. The case study details the ins and outs of the high stakes world of professional basketball and the deals and huge money that is the main focus of owners, agents, players, the players union, managers, and the NBA league every year during draft and free agency. The case begins by explaining how Juwan Howard came to the Washington Bullets on less than ... ... middle of paper ... ...iations the representatives must define what the real problem is and what each party genuinely wants from a negotiated agreement. Howard implemented value by comparing and contrasting the teams offers with respect to his personal value. Howard conducted integrative negotiation procedures to produce a “win-win” situation for all parties concerned, including himself. Works Cited Basketball, (2010). In Encyclopædia Britannica. Retrieved June 29, 2010, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/55245/basketball Brubaker B. and Asher M., (2007). A Power Play for Juwan Howard. Lewicki-Barry-Saunders: Negotiation: Readings, Exercises, and Cases, Fifth Edition. The McGraw-Hill Companies, 2007 Simbajon, C. (2009). A Power play for Juwan Howard. Retrieved from http://dept.lamar.edu/industrial/Underdown/Eng_Mana/Howard_Case_HW.htm
In order for one to clearly understand the causes of the 2011 NBA lockout, we must first identify the implications of previous CBA contracts and negotiations. The previous National Basketball Association lockout in 1998 reduced the 1998-1999 NBA season by 32 games, from 82 to 50. However, the owners and players eventually came to an agreement and a new six-year collective bargaining agreement was accepted. The six year co...
The National Basketball Association no longer holds the prominence that it once had. In the aftermath of the lockout that took away half of the 1998-99 season, the National Basketball Association finds itself looking into an uncertain future. Appearing similar to the state of the league during the mid 1980's, the NBA finds itself with a tarnished image and no icon's to build the league around. With the retirement of Michael Jordan and the number of superstars in which the league built its popularity on during the 1990's getting smaller, the National Basketball Association sits in limbo while it searches for its new identity.
As surprising as it may be to those who are not themselves fans of the National Basketball Association, Anglo-Americans are vastly outnumbered by other ethnicities. In fact, African-Americans hold a majority of positions, command higher average salaries, and receive more attention for their accomplishments in the media. Although there are a number of Anglo-Americans employed by the NBA, few ever manage to obtain equality in the field. For example, the position of team owner, frequently held by Anglo-Americans, carries with it a much lower salary and far less prestige than would be expected. Even though the owner is technically responsible in one way or another for almost every aspect of team performance, he often receives less compensation for his hard work than many African-Americans who hold such positions as center and point guard. Clearly, this skewed system of rewards is the result of long standing prejudices against Anglo-Americans.
The service that the athlete requires of the agent is that the agent be loyal, trustworthy, and always looking out for the best interests of the athlete. Agents that can effectively communicate the athlete’s worth and successfully negotiate the best possible deal for the athlete, whether it is an employment or endorsement contract are ideal for an athlete. Successful promotion of the athlete’s career, assets both physical and intangible, and other opportunities the athlete can bring to the team/product is an essential part of whether an agent is successful or not. The price is the price negotiated in the contract. An athlete is looking for the best deal possible in order to provide for himself and his family. In order to retain clients an agent must always be able to get his client the best deal possible and create ot...
I chose to write a sports journalism piece on the most controversial decision of not only the 2016 NBA offseason, but perhaps all NBA offseasons in history: Kevin Durant to the Golden State Warriors. My target audience for the article is basketball fans worldwide; as this decision had the whole world talking and not only America.
Others feel that if a person is able to earn that kind of money, why shouldn't they? Increases in athlete salaries will bring up the question on whether athletes are worth the money by researching the NBA?s new collective bargaining agreement (before and after the approval), by observing the current salaries of top athletes in their respective sports, and by concocting possible solutions. Shaquille O?Neal, formerly of the Orlando Magic, signed almost two years ago with the Los Angeles Lakers for an enormous $120 million over seven seasons.... Alonzo Mourning signed with the Miami Heat for a seven year deal worth about $112 million.... These fat contracts have brought out the question: Are pro athletes worth the millions they are paid? Basketball Hall of Famer David Thompson states, "Players have such a short time to make their money. If you look at others in the entertainment business, you?d think so. Look at Mike Tyson. He made $30 million for the six minutes and 50 seconds it took for him to knockout Frank Bruno" (Rhodes and Reibstein 44). Zachary M. Jones, an attorney at Howard University in Washington D.C., utters, "Superstar athletes are few in number, so the demand is high, which raises the price for their services significantly" (Saporito 61).
Negotiations styles are scholastically recognized as being broken down into two general categories and those are distributive bargaining styles and integrative negotiation styles. Distributive bargaining styles of negotiation are understood to be a competitive type of negotiation. “Distributive bargaining, also known as positional bargaining, negotiating zero-sum, competitive negotiation, or win-lose negotiation, is a type or style of negotiation in which the parties compete for the distribution of a fixed amount of value” (Business Blog Reviews, 2011). This type of negotiation skill or style approach might be best represented in professional areas such as the stock market where there is a fixed goal in mind or even in a garage sale negotiation where the owner would have a specific value of which he/she would not go below. In contrast, an integrative negotiation approach/style is that of cooperative bargaining, or win-win types ...
Early entry into the NBA has become one of the hottest topics in basketball today. Every year, more and more high school and college basketball players are foregoing their remaining years of college or all of college in favor of entering the NBA draft. It all started twenty-seven years ago, in the year 1969, when Spencer Haywood from the University of Detroit was the first underclassmen to leave college early in favor of the NBA. He signed with Denver of the ABA, for 50,000 dollars, after his sophomore season, in hopes of becoming a professional superstar. However, this wasn’t Haywood’s main intention. Instead, Haywood’s family was miserably poor, with his mother supporting ten children on a salary of ten dollars per week. Haywood entered the NBA because he was the only one who could help his family while they were at rock bottom. Haywood’s decision was out of love for his family and was a moral and ethical decision. Yet, almost all the underclassmen entering the NBA draft are entering for what society classifies as morally wrong reasons.
Our story starts with a review of the lessons the current body of literature teaches us about the economics of professional basketball.
Davis 6 Works Cited Page Greene, Bob. Hang Time. New York: Doubleday Inc., Nov. 1992 Halberstam, David. Playing for Keeps. New York: Random House, 1999. www. BioLife.com www. GreatsoftheGame.com www. NBA.com
In recent years, the NBA and “trouble” seem to have become synonymous. In the past year alone, some of the biggest names in basketball have had run-ins with the law. To try to avoid this trouble the National Basketball Association started the NBA rookie transition program ("The problem," 2012). This training program serves to provide knowledge of what players can expect while playing in the NBA and how to balance the pressures and demands that come with their chosen career ("The problem," 2012). The program is cited as only having “modest success” and Harry Edwards, a noted sports psychologist and advisor in Oakland, California said, “I think they ought to send players to those courses every year, every season. It should be like renewing your driver’s license and driving test” ("The problem," 2012). No one disagrees that many professional athletes have problems that are not being resolved, and that reflect negatively on the whole league. NBA players are referred to as “high maintenance” by sports agents and the media. “Basketball players start getting pampered very young” says sports agent, Peter Schaffer. “Twelve and 13-year-olds are being brought to training camps, they get free shoes, they’re deemed to be special at an early age” ("The problem," 2012). The $475,000 rookie minimum is more than 10 times the starting salary for a college graduate and rookies are typically in their early 20’s ("The problem," 2012). Over the last decade, high salaries have had a variety of negative effects on NBA players including, the way the law is viewed, bankruptcy, family values, and production. Sometimes, these things ruin their career, or more accurately the way they earn a living.
Lewicki, R. J., Saunders, D. M., & Barry, B. (2010). Negotiation: Readings, exercises, and cases. New York: McGraw-Hill Irwin
This is the first stage of negotiation when you acquire all the documentation, facts and information necessary to bring others into an agreement. During preparation, it helps to look for win-win agreements that focus on shared interest. This opens the door to finding solutions and options that favour all parties.
Lewicki, R., Saunders, D.M., Barry B., (2010) Negotiation: Readings, Exercises, and Cases. 6th Ed. McGraw-Hill Irwin. New York, NY
Lewicki, R. J., Barry, B., & Saunders, D. M. (2007). Essentials of Negotiation. New York: McGraw-Hill/ Irwin.