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Impact of mass media on youngsters
Negative influences of MEDIA
Influence of media
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Media provides advertisements that are viewed throughout the world on television programs. Commercials, magazine, and internet. Media provides certain advantages to the company’s, in significantly increasing their financially gains of business through the ability and power in persuading consumers to purchase their products. Unfortunately, advertisings has several disadvantges that’s out wheigh any advantage by impacting the health, behavior, and attitudes of our children and adolescence. Companies spend billions of dollars per year alone marketing substance abuse, sex, and violence thT is captruing the attention of Americas young.
Our world is surrounded with unlimited advertisements through mass media aimed at America’s youth with documented proof pertaining to the noticeable impact of advertisements and the effects on the health, behavior and attitudes targeted at children and adolescent. Media continues to play an extensive role from the time we open our eyes until we go to bed, and succeeds in creating a huge impact on today’s society. Impacts that result in changes in their sexual attitude, suffer from body issues, and children exposed to violence, because of Medias over-powering influence that it holds. Research has proven the negative effects that exist as advertising targets the attention of adolescents and the negative effects it brings.
We live in a society where television programs that once promoted our youth with good values and morals have disappeared, and have been replaced with TV shows full of explicated materials. Television programs now expose our youth to uncensored material full of sex, drugs, and one night stands that destroys our children’s youth. “Teen pregnancy is already enough of an issue that it d...
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George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
This survey was born out of concern that there are few statistics on the effects of marketing industry’s impact on our youth. Just as the article on “Consuming Kids” raises awareness about children being lured into believing they can’t live without things and the problems rising out of it. This survey makes us aware of how this market is willing to sacrifice the sanctity of family life by undermining the parents via their television while children watch mega hours of uninterrupted commercials aimed at them. These surveys were compared with a couple of sparsely completed other ones. The respondents felt that problems such as: aggressiveness, materialism, obesity, lack of creativity, overly sexualized behavior and self-esteem, were detrimentally influenced by the youth marketing industry.
This helps widen the idea of just how many ways children and teens can be affected by advertisements not just by making them more accessible but making them a part of what this society is. By making their products a part of the child’s life they are allowing the product to become a norm in the life of a child.
In this century there has been a lot of attention toward the media and how its affects young people. Joyce Garity, author of “Is Sex All That Matters,” and Steve Lopez, “A Scary Time to Raise a Daughter,” write about how media such as magazines, the internet, and television affects teenagers. Both authors talk about how the media is using sex and violence to sell products, thus leading teenagers to commit wrongful deeds, including lack of using birth control leading to unwanted pregnancy, imitating girls on the magazines, and cannot distinct between fantasy and reality. Both Garity and Lopez explains how the teenagers do not have individuality and lose their virginity at a young age; Garity uses personal experience to state the point about media pounding messages about sex and violence directly at young people.
“In 2005, out of 68% of TV shows that showed steamy sexual content, only 15% discussed risk and responsibility. And it’s not just movies and TV: Music, video games, and the Internet are also filled with sexually explicit, often-degrading messages that can shape kids’ attitudes about sex.” (greatschools.org)
When children are exposed to new subjects, they become curious and without adequate education, the children’s curiosity may lead them to negative outcomes such as, sexually transmitted diseases. Only nine percent of the sexual scenes on television mention the complications and health risks of having unprotected sex (Grant). With that being said, a study found that when children watch TV shows that involve sexual content, they are likely to become sexually active at an early age and, also, that sexual talk alone has the same effect as sexual depictions (Collins et al.). Associating these two points; if when youth are exposed to sexual content, they become lascivious, how safe is it to expose uncensored sexual scenes to children knowing that only a small percentage of the shows discuss the risks? Most television shows are teaching youth about the exciting part of becoming sexually active but not about how to protect themselves from diseases that are transmitted through sexual activity. Most uncensored TV shows create a lust in adolescents but do not educate them on safe sex which can be dangerous to their health. In relation, a researcher who surveyed 75 adolescent girls found out that a few of the girls were watching soap operas, prior to becoming sexually active, and did not think that their favourite characters in the soap operas would
Watching television programs with a high level of sexual content can shape the patterns of sexual behavior of a teenager. According to Brown (Brown, Greenberg, & Buerkel-Rothfuss, 1993) many teenagers are not able to receive useful information about sex from their parents, this is the reason they usually use the alternative way to find this information through the media. A Kaiser Family research from 1996 (Kaiser Family Foundation, 1996; 1998) shows that a quarter of all the young people have told that they have learned a lot about pregnancy from television shows and 40 percent of them have gotten ideas how to talk about sexual issues. In these modern times media is holding the power to influence the audience and most of all the youngest audience which is developing their view about sex.
American author and political activist, Ward Churchill, once said, “The American people are free to do exactly what they are told.” The influence and control mass media and propaganda has on modern society is comparative to the mastery a puppeteer has over his puppets. Due to the technological advancement in mass media over the past several decades, it is now easy, and very common, to tune-in, plug-in, and be in “the know”. Whether the majority of our society realizes it or not, mass media and propaganda controls many because of the broad exposure it has. Besides the numerous issues needed to be discussed, I will focus on the harmful, degrading influence mass media and propaganda has on adolescent girls throughout their teenage years. With Photoshop, television, and social media clouding our world, these young girls are not only adopting unrealistic standards for beauty but also unrealistic lifestyles portrayed on television. When a problem arises, a solution is sought after. Problematic behavior arises from the negativity portrayed through outlets of communication. If media and propaganda can influence negative behavior, it can also promote positive behavior. Television provides us with great plays, operas, music, sporting events, and all kinds of other entertainment. There is nothing in the medium itself that suggests the hyper sexuality and violence found within it. Arthur Asa Berger stated in his book, Manufacturing Desire, that “television is a mass medium and economic and commercial considerations tend to drive the programming decisions, so what we get, all too often, is a cultural ‘wasteland’”. (Berger 3) We can reform our world by our thoughts and harmful propaganda and negative mass media has made me and many ...
Young people especially the teenagers are sensitive and receptive to learning new things. The media provides more than they can handle. Access to different programs, shows, and movies affect the manner that the teenagers behave. Today, it is unfortunate to say that the media is becoming more sexual and violent than the older days, resulting in similar behaviors among the teens (Craig, & Baucum, 2001). By watching programs intended for the adults, teenagers are drifting even further. They start behaving like adults without the prerequisites of becoming one. This means that they have contents that do not match with their ages. And then terrible things begin – increased college dropouts, teenage pregnancies, and increased cases of suicides. Some teenagers who had bright future ahead of them will
In today’s world, advertising reaches and influences teens in both negative and positive ways. Teens are bombarded with ads through television, teen magazines, radio, and the internet. Advertisers know teen’s buying power and their willingness to spend their money. Many companies even hire teens to be “consultants” and trendspotters. They want to know what teens are thinking and their likes and dislikes. Some feel this is a good thing and that teens are letting companies know what they want. On the other hand, many believe all this advertising to teens has a negative impact on them. Ads show models with “perfect” bodies. “Every year, the average adolescent sees over 5,000 advertisements mentioning attractiveness” (Haugen). Some feel this leads to teens having low self-esteem, while others argue that it does not have an effect. These people believe teens have the power and control in the advertising world.
The definition of mass media is “a means of communication that reaches large numbers of people in a short time, this can consist of the use of television, newspapers, magazine, and radio”, and within the last decade the internet as well. (HarperCollins) The media can actually be a minor or major effect on individuals depending on how or what their view is on the particular subject or matter. The effects it plays on individuals and societies will depend on the exposure to the subject matter at the time, but it effects all ages from young to old.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Sexually active youths tend to be more exposure to media than any other members of society. The reason behind that is because they are in charge of their own time without much interference from their parents and burdensome responsibilities. This, combined with the fact that both implicit and explicit sexual content and crime in the mass media has grown over time predisposes youths to premarital sex (Rosengren, 2000).
“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses” (Thinkexist, 2010). The mass media, including news, movies, magazines, music, or other entertainment source has become a part of daily life for many people. As the quote mentions mass media and its power are capable of influencing people’s mind and behavior. Contents in the media introduced to young people make it difficult for them to distinguish between what is real and what is not, as a result stimulating confusion and blind imitation. The mass media plays an important role in the increase of violence, sexual activity, and risky behaviors among teenagers.