Nowadays, online music is more popular than before. The Peer-to-Peer online music that was used by Napster became a huge legal barrier to this company up to closing down their business. New Napster's owner, Roxio, has been trying different strategies to cover increase their revenue and customers again. There are different strategies for Napster to increase its market share in this market. This report will provide few strategies that would be efficient for Napster to compete with their competitors specially Apple and Rhapsody. Reputation! In today's market is has becoming increasingly important for organizations to posses a strong brand name and reputation. People everywhere recognize Napster. Why? Because it was the first company to offer digital music downloading. This provides Napster with a huge advantage over its competitors. Unfortunately because it was the innovator of this new technology Napster had to deal with copyright infringement charges brought about by the RIAA (Recording Industry Association of America). Despite the fact that Napster emerged from this battle they still suffer from being tagged as the company that was caught in legal trouble. For this reason, many people who have limited knowledge in online music downloading will steer clear of using Napster. The first think for Napster to take in consideration is to find a way to emphasize the fact that they were the first in the market and also, they have to erase their reputation as law breakers. Napster has a strong brand name, and they are also widely recognized as being an innovator, but they have to rebuild their reputation by emphasizing that they are a company that abides by the law. In order for Napster to attempt to capitalize on today's market, they nee... ... middle of paper ... ... is a possible answer. Because the competition in the file sharing industry is so powerful (iTunes, Yahoo, Rhapsody), Napster needs to begin looking for new ways of innovation. Creating partnerships with new companies and diving into different industries should be something that Napster focuses on. Partnering up with some of the major worldwide record labels such as Sony, EMI, BMG, Warner Music, and others to distribute digital copies of their music would be a smart business decision to take business away from iTunes and other major competitors. Another option is to collaborate technologies. For example, they might think about partnering with telephone companies that would implement Napster as their online downloading hub. Napster must recognize that they need to look in different areas for ways to increase their market instead of remaining a one dimensional company.
The RIAA believe that Napster has helped users infringe copyright. The threat of the lawsuit has been around since the conception of Napster and was actually filed four months after Napster went on line. The case is not as clear-cut as it first appears. RIAA argues that most of the MP3's on Napster's site are mainly pirated. Therefore, by Napster allowing and actually making it easier for users to download MP3's this means that they are assisting Copyright infringement.
We have all watched over the last year and a half as the controversy over the digital music provider Napster has clogged our television screens and lined our floors in the forms of newspaper articles. We are also well aware of the implications and revenue losses that the service either directly or indirectly causes. What I am going to investigate more in-depth in this article is, more specifically, the effect that Napster has on the operations of record stores worldwide. I am going to try to describe the most profound effects that Napster has on this industry.
Simply put; All things are good until man makes it otherwise. And by using Burke's "lens" we can look at the internet use of Napster and see how different people have found different views of it and how now some people deem Napster as bad or in a negative lens they see Napster. The Napster software, launched early in 1999, allows internet users to share and download MP3 files directly from any computer connected to the Napster network. The software is used by downloading a client program from the Napster site and then connecting to the network through this software, which allows sharing of MP3 files between all users connected to the network.
The P2P model gained wide scale notoriety with the success of Napster in late 1999. Almost overnight, P2P and Napster became household words. There are essentially two variations of the P2P model – the Napster model and the Gnutella model. Both follow the fundamental principle of P2P sharing ...
which gives artists the exclusive rights to their music from the moment of its creation until,
MP3 is a file format which compresses audio files to efficiently store the audio data in files
Peer-to-peer (P2P) networks have had a staggering growth in the past few years. Since Napster, dozens of P2P networks have been created in its imitation. Due to the growing accessibility of broadband, which increases the speed of downloads, P2P networks generate nearly 1.8 billion downloads per month. Popularity and acceptance is still continually growing.
Richard Simmons, the lead singer of the rock band KISS, has been cited (should “as” be here? Not sure.) speaking out in a distasteful and informal manner against illegal file sharing with the following quote: “It’s only their (you should define who “they” are before this. Seems a little out of context. It seems like you are still addressing file sharing, which is what you introduce the quote as being about, but in reality, he is addressing the people who allow it, whoever they may be) fault for letting foxes get into the henhouse and then wondering why there’s no eggs or chickens. Every little college kid, every freshly-scrubbed little kid’s face should have been sued off the face of the earth. They should have taken their houses and cars and nipped it right there in the beginning”(Source). In his statement, Richard encapsulates the indignation many musicians feel towards people who steal music through file sharing (also known as music piracy). This anger is warranted by the morally accepted viewpoint that stealing is unethical. Music piracy is not measly pilfering, either. “As a consequence of global and U.S.-based piracy of sound recordings, the U.S. economy loses $12.5 billion in total output annually”(Source). However, what if the unhappiness that Richard and other artists feel from illegal file sharing also caused millions of people to be happy? Would the wrongs (that) stealing music caused be morally justified by the prodigious quantity of pleasure generated by music piracy? This is a question similar to one that the founder of a philosophy known as utilitarianism, Jeremy Bentham, asked himself. Through the question, Bentham concluded that “[t]he highest principle of morality is to maximize happiness, the overall balance of...
Music piracy is the process of copying, or file sharing copyrighted materials illegally. Music theft hurts the artists that bring music to your ears due to the fact that they’re not receiving a decent amount of income because their songs are obviously getting stolen. A survey has identified that 70 percent of all 18 to 29 year olds have pirated music, TV shows, or movies. “Music has been compact and easy to reproduce since the days of sheet music. It is, moreover, intensely social: People want to share it with each other, whether by sending a YouTube URL in the 21st century, trading Grateful Dead tapes in the 20th, or copying sheet music for other singers in the church choir in the 19th” (Berlatsky). Another poll found that 46 percent of all Americans have engaged in piracy (Anderson). Back in the 1980s, music piracy was slightly spotted, when people created things called mixed tapes, however making these did not cost the industry much money. Cases of music piracy highly increased after the compact disc (CD) was created in 1982. One major case of music piracy was affiliated with the heavy metal band Metallica on April 13, 2000. Metallica filed a lawsuit against Napster due to many copyright infringements, and racketeering. The heavy metal band found $10 million worth of damages which is roughly $100,000 per downloaded song. NetPD evaluated Napster’s illegal program, and produced a list of 335,435 users that were downloading and sharing the band’s albums.
Music piracy is the process of copying, or file sharing copyrighted materials illegally. Music theft hurts the artists that bring music to your ears due to the fact that they’re not receiving a decent amount of income because their songs are obviously getting stolen. A survey has identified that 70 percent of all 18 to 29 year olds have pirated music, TV shows, or movies. Another poll found that 46 percent of all Americans have engaged in piracy (Anderson). Back in the 1980s, music piracy was slightly spotted, when people created things called mixed tapes, however making these did not cost the industry much money. Cases of music piracy highly increased after the compact disc (CD) was created in 1982. One major case of music piracy was affiliated with the heavy metal band Metallica on April 13, 2000. Metallica filed a lawsuit against Napster due to many copyright infringements, and racketeering. The heavy metal band found $10 million worth of damages which is roughly $100,000 per downloaded song. NetPD evaluated Napster’s illegal program, and produced a list of 335,435 users that were downloading and sharing the band’s albums.
Before the 1990’s, if people want to listen to music, they just visit a music store and pick up a CD and then put it into a stereo equipment. However, the development of MP3 file format gradually changed the way people listen to music. This format lets everyone download music easily and it can be converted to CD as well. But, there is still a problem: searching MP3 files on the internet is maddening and people seldom can find the music they want. Therefore, the birth of Napster solved this problem, creating a virtual music community in which music fans could use the Web as a “swap meet” for music files. More importantly, Napster is easy to use and it’s free, which expands the range of audience in age. Bandwidth also contributed to Napster’s success. The greater the bandwidth, the faster the file can be transferred. So, Napster really changed the way people listen to music, discover music and interact with music.
According to the text A Gift of Fire, Napster “opened on the Web in 1999 as a service that allowed its users to copy songs in MP3 files from the hard disks of other users” (Baase, 2013, p. 192, Section 4.1.6 Sharing Music: The Napster Case). Napster was, however, “copying and distributing most of the songs they traded without authorization” (A Gift of Fire, Section 4.1.6 Sharing Music: The Napster Case). This unauthorized file sharing resulted in a lawsuit - “eighteen record companies sued for contributory infringement claiming that Napster users were blatantly infringing copyrights by digitally reproducing and distributing music without a license” (Communications Law: Liberties, Restraints and the Modern Media, 2011, p. 359).
The story really begins with Napster and its free software that allowed users to swap music across the Internet for free using peer-to-peer networks. While Shawn Fanning was attending Northeastern University in Boston, he wanted an easier method of finding music than by searching IRC or Lycos. John Fanning of Hull, Massachusetts, who is Shawn's uncle, struck an agreement which gave Shawn 30% control of the company, with the rest going to his uncle. Napster began to build an office and executive team in San Mateo, California, in September of 1999. Napster was the first of the massively popular peer-to-peer file sharing systems, although it was not fully peer-to-peer since it used central servers to maintain lists of connected systems and the files they provideddirectories, effectivelywhile actual transactions were conducted directly between machines. Although there were already media which facilitated the sharing of files across the Internet, such as IRC, Hotline, and USENET, Napster specialized exclusively in music in the form of MP3 files and presented a user-friendly interface. The result was a system whose popularity generated an enormous selection of music to download. Napster became the launching pad for the explosive growth of the MP3 format and the proliferation of unlicensed copyrights.
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...
Napster is a company that developed the so-called peer-to-peer technology that lets people search and retrieve music files directly from one another's personal computers. When Napster first came out, millions of internet users worldwide were illegally downloading and distributing copyrighted music, videos, images, and software for free. After being vilified by the entertainment industry, which claims that Napster and any similar programs could make piracy of almost any digital work unstoppable, and many court battles, Napster was ordered by court to be shutdown in 2000. The technology has been praised as a revolutionary development for the Internet—unaware of the problems that would arise from such practices. However, the termination of Napster was not enough, months later, dozens of new, like programs were being developed and used. And since Napster, not much has been done to stop these latest downloading programs.