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State and explain the role of advertising in business
Advertising and its impact
Advertising and its impact
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How do companies launch their products to the public? Advertisement plays a part in our daily lives from rural to urban, from work to home, and it is becoming more popular in the modern economy. Companies use commercials such as billboards, leaflets, and testimonials and so forth to introduce goods or services to people and stimulate them to buy those products. Advertisement is everywhere in the media –on the television, in the magazines, on the Internet, and on the radio. Because numerous companies value advertisement around the world to brainwash consumers into buying their goods, consumers should be aware that advertisements not only have a positive, but also a negative impact on society and the economy, and how companies use Aristotle’s method—ethos, pathos, and logos in advertisements to launch their products. Nobody denies that advertisements reduce prices of products. This will benefit companies because of the increase in sales and encourage competition against other companies. Furthermore, it will benefit consumers to pay less out of pocket. But, some companies can raise prices on products because companies need money to advertise their products. For instance, a cell phone company, T-Mobile used to have a two-year contract a couple years back and they came up with a solution to gain clients to be under their carrier and try to compete with other carriers. Now, T-Mobile has a prepaid plan from 40 dollars to 70 dollars per month, has worldwide service with no charge, customers can make a plan to pay the full price of the hottest smart phone up to two years, and can upgrade anytime. The recent T-Mobile prepaid commercial I saw was they launched 4g services around the world without any costs. Due to reduced prices on a produ... ... middle of paper ... ...erol whoever has high cholesterol. Overall, a person has many opinions towards advertisements and some people may not agree with my opinion even though it has a positive view and negative views. I cannot say that I like or do not like advertisements because I’m always persuaded to purchase something; it does not have to be from a company; it can be from school and work. Advertisements are useful in societies to create better societies and make life easier for each individual. Using Aristotle’s method, ethos, pathos, and logos help companies address their message to a particular product. Without advertisement, the economy will go into a depressing spiral where no one can buy houses, people would not know any new inventions, and the world would be chaos. We may have criticism towards advertisements whether good or bad, but we need advertisements in our daily lives.
Whether recognized or not, advertisements play a significant role on the way in which consumers make choices. Though society as a whole may not recognize the impact of advertising, commercials and good billboards are still noticed and enjoyed. Even colors are used a way in which to catch the eye of the consumer.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
Advertising is one of the biggest industries in the world today. People and different businesses are trying to sell certain products to others. They spend billions of dollars trying to make an advertisement to influence them to buy what they are trying to sell. Advertisements are everywhere because there is a variety of ways to advertise a product. Whether it is on television, the radio, in a newspaper, or in a magazine, there is no way a person can escape them. Many of these companies use certain techniques to catch a person’s attention. One way experts get consumers’ attention is by dividing their strategies into three categories: pathos, ethos, and logos.
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
It will not be exaggerated if we conclude that we are 'soaked in this cultural rain of marketing communications' through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers' efforts eventually are "turning the economy into symbol so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements "are selling us ourselves" (ibid.)
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Businesses are in game in order to earn money and advertising is the strongest weapon that helps to sell a particular product . An advertisement can be harmful and misleading as well as helpful and beneficial . Advertising in ethics is an unclear concept , but truly the main goals of corporations should be avoid misleading their customers by setting up wrong expectations and to keep their current clients .The major problem with advertising is that most of them are misleading . Advertisements create an unrealistic and sometimes irrelevant impression of an any particular product. Unfortunately, often , consumers become the victims of their tricks .
To sum up, advertising is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence through beauty advertisements. According to what has been written above, obviously, advertisements may have both positive and negative effects on consumer behavior.
Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
By being a consumer in a world of diverse products and services, it has given us a wide range of choices. A product may be produced by different companies and has the same function, but it is presented to the consumers in different forms. In order to differ from each other, companies use the help of advertising to present its product in a better way than their competitors’. However, advertising the product is becoming more crucial than the product itself. Companies are focusing more on making the brand more popular, rather than actually improving the product that they offer. By turning the advertisement competition into a war between companies, they mislead buyers by hyperbolizing their products positive features, thus hiding the negative ones. Companies forget about the effect they have on the consumers. Consumers should be aware of the manipulative tricks that advertising uses like subliminal messages and brain seduction in order to not be misled into buying something that they do not really require. By knowing how to manipulate the audience and consumers’ brain, companies use tactical methods in order to persuade specific customers to buy specific products or services. Other examples of techniques they use are techniques like puffery which are suggestive claims about a product, using subliminal messages and transferring information indirectly, as well as by targeting a specific group of people, creating a slogan or a mascot and by using sexy models with perfect bodies, advertising tries to manipulate and persuade consumers into buying the product they are offering.