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To begin with, I would like to tell how Michael Jordan is the most well known athlete throughout the U.S. First off, mike has many endorsements that are popular in American society like Nike and Mc Donald?s. ?According to the bureau of food and drugs?, one and four Americans eat at a fast food restaurant each day. That shows how much Mc Donald?s has an affect on U.S. With Michael Jordan, advertising and supporting McDonalds then everyone will notice him and realize who he is. Nike is a footwear company, which thousands of Americans purchase there shoes each day. When Jordan came to the NBA, he signs a contract with Nike worth $30mil (Jordan Michael Bio). He created the shoes called ?Air Jordan?s? and created a line of shoes called ?Jordan?s? which made him very famous. Nike?s profits upped 20% through 1984-1986 helping them to be the dominate shoe company in America (?The Best Frequent Flyer?). Still in 2007 His brand of shoes are still making money in stores everywhere around the U.S. Nike sold more Air Jordan?s than any basketball shoe ever made (?Sports Illustrated For Kids?).
The other reason why everyone should know mike is that he was the highest paid player in the world basketball in the 80?s and 90?s (?Breaking Sports News?). His contract is worth 30mil sign with the Chicago Bulls in 1984. This breaking news during the 1984-1985 season was all over the sports world excited to see what he can accomplish in this great sport of basketball. According to Time magazine, ?Jordan was the best to ever player to the game?. He changed the way basketball was played.
Unfortunately, the comparison is being made seemingly every day, and the article by Mr. Mathis is full of fallacious material. His extreme uses of exaggeration and card stacking, along with many harsh examples of hasty generalizations, makes a claim that Michael Jordan is and always will be the greatest player to play basketball. An opinion is simply an opinion and anyone is entitled to their opinion, but using fallacies to formulate his response to the issue makes it too finite and too biased in favor of Michael Jordan. There are so many clear and dramatic exaggerations throughout the article. Michael Jordan is described as being “the most unstoppable assassin of all-time, the smartest marketer of all-time” and then sarcastically mentioned as “the savviest shoe salesman of all-time” (Mathis, par. 2).
In the history of business, there has been a clear record of industry heads finding something or someone as a mainstay and bedrock for their respective companies or corporations; there is often a chief product that keeps many businesses afloat, even in the rough times. Apple found it's own in 2001 with the iPod. McDonald's has had the Big Mac since the late 1960s. Nike, however, found their goldmine in a person with Michael Jordan. Walter LaFeber's Michael Jordan and the New Global Capitalism tells the paints the picture of the rise of young Michael Jordan from his middle-class family in racist North Carolina up through college and into the NBA where he becomes an international sports icon. It tells the story of how Jordan catches the eye of Nike's ambitious co-founder and CEO, Phil Knight, and how he was transformed from a young, rebellious black hoopster into the face of a multi-billion dollar transnational corporation while stretching its touch all of the way to the far reaches of Asia. LeFeber's book also delves into the darker issues and topics addressing Jordan and Nike, such as race and sports and how they played a part during scandals that surrounded MJ off of the court along with the growth of Nike abroad and their dealing with technological changes in manufacturing while facing criticism for their labor practices.
Michael Jordans talent is so amazing. “Maybe this guy is God disguised”, former Boston Celtic Larry Bird said about Jordans talent. This really shows how people viewed his talent and liked the way he played the game of basketball. Michael Jordans talent is so amazing , he’s so incredible and beyond unreal. The things he did and accomplished in the basketball league shows his true talent. In 1984, at 21 years of age, Jordan made the United States Olympic Games basketball team under coach Bobby Knight. Averaging a remarkable seventeen points a game, Jordan led the team to a gold medal in eight straight wins! The Olympic win brought Jordan to high visibility in basketball circles and made him a household name in America. Jordan continued soaring new heights , even when he fractured his ankle early in the 1...
Michael Jordan, what comes to your mind when you hear that name? Michael had played for the bulls and had gotten 6 championship rings with the team. Well, is it just me or does that sound like a lot of time in the game of basketball? In 1982 he took a big step up from highschool to college, where he wanted to pursue the basketball dream. He went to college at North Carolina where he played NCAA basketball for just one year before he was drafted in 1984. All eyes were on him when he went on the court, because that just how good he was at the game of basketball. Michael Jordan is one of the greatest players in NBA history, maybe even the greatest of all time.
Jordan helped revolutionize the game of basketball, the marketing brand of the NBA, and became one of the most recognizible humans on the face of the Earth. Through the Civil Rights movement, America's involvement in the Cold War, and a period of transition in America, Michael Jordan entered the NBA at a time of cultivation. All the hard work that Jordan did through his life, and all the hard work society did to progress as a whole colloborated in the 1980's, and allowed Michael Jordan to become a revolutionary. Michael Jordan is an iconic symbol of not just basketball, but American change and progress and it's influence throughout the world.
Few professional basketball athletes’ names are recognizable to the avid, diehard basketball fans and the uninterested layman alike. One of the first, if not the first, athlete to pop up in anyone’s head is the legendary Michael Jordan. Michael Jordan, also known as His Airness, MJ, and Air Jordan, is widely considered the greatest basketball players of all time. Throughout his professional career, Jordan kept changing the game and redefined the entire sport of basketball. However, in 2002, an aspiring athlete by the name of LeBron Raymone James, also known as King James or simply LeBron, immediately rose to prominence and caught the attention of the entire NBA community. The young star quickly proved his tremendous skill, receiving the hype of being the next Michael Jordan. Looking closer, I found that the similarities between the two players are striking.
When I began my report I didn’t know much about Michael Jordan, but I did know that he was “undoubtedly the greatest player in the history of the NBA'; (“Michael Air Jordan'; 1). It seemed like every time I heard the word basketball I also heard the name Michael Jordan. There’s just no avoiding him. If you are watching television you might see him playing basketball or golf. If you were reading a magazine there will probably be an advertisement with his picture. If you were walking down the street you might see a kid wearing Air Jordan shoes or a Bulls jersey with “JORDAN'; on the back of it. This man is probably as recognizable as the Pope.
...d now has annual revenues of more than $1 billion with MJ getting a piece of the action…. The Jordan Brand's market share of the U.S. basketball shoe market is 71% according to SportsOneSource.
The former Utah Jazz ball boy Preston Trueman sold Michael Jordan shoes worn in game 5 of the 1997 National Basketball Association finals auctioned for $104,765. December of 1999 Jordan was announced the ESPN player of the century (“Michael Jordan Fast Fact.”). In 2003 his jersey was hung after the season with the wizards. Then, in April of 2009, Jordan received basketballs greatest honor being introduced into Naismith Memorial Basketball Hall Of Fame (Biography.com Editors).
Michael Jordan, in his prime, was thought of as one of the greatest basketball champions of all time. A shooting guard, standing at six-six, Jordan was able to out play anyone in his position. He started his career at the University of North Carolina, where he helped his team win a national championship. He then was drafted by the Chicago Bulls in the 1984-85 season. While playing for the Bulls, Jordan received many awards such as, MVP, five championships, Olympic gold medals, slam dunk contests, and many more defensive and offensive awards. Jordan simply dominated the nineties and left the game as a NBA Finals winner in 1998.
Michael Jordan, portrayed by Jim Naughton in the biography Taking To The Air: The Rise of Michael Jordan, is well regarded as not only the greatest basketball player of all time but also the face of a generation. During the mid to late 1980s NBA basketball was simply treading water. As a result of the lack of a marketable superstar, the NBA was losing popularity to the National Football League and Major League Baseball. Following Jordan’s emergence, the NBA’s attendance rose dramatically and it’s worldwide popularity skyrocketed. Michael Jordan returned basketball to its past popularity in the United States and revolutionized the way the world viewed the game of basketball. (Harriman) Michael Jordan’s life is succinctly depicted in Taking to The Air: The Rise of Michael Jordan. Jim Naughton focuses on Jordan’s influence on worldwide sports and culture as one of the most publicized and marketed athletes of all time. Naughton explains the circumstances in Jordan’s upbringing that gave him the ability to be a humungous star. This biography is examined by Kirkus Reviews. They describe Naughton’s biography: “Besides offering a solid chronological biography and record of Michael Jordan’s basketball career, here Naughton also gives an astute assessment of this superstar’s impact on society.” (“Taking to the Air”) The article in the Kirkus Review explains that this biography investigates Jordan’s impact on marketing while telling the story of his life. Like Kirkus Reviews, I too believe that Naughton’s work goes into great description about Jordan’s upbringing and later career while also examining his cultural impact. Throughout his life, Michael Jordan has topped the sports and entertainment worlds by becoming the greatest basketball pl...
At every level of basketball there are players that have shined on and off the court, this is true for two exceptional players like Michael Jordan and LeBron James. The debate over these two marvelous athletes and who is the better of the two, has divided sports fans since LeBron earned his first Finals Championship.
"Michael Jordan." Encyclopedia of World Biography. Detroit: Gale, 1998. Student Resources in Context. Web. 26 May 2014.
When someone says the name Michael Jordan, the first thing that comes to mind is basketball, The Chicago Bulls and Nike shoes. Through the years, Michael Jordan has proved time and time again that he is the greatest basketball player ever, and by performing in this rapidly expanding sporting field, he has gained tremendous popularity throughout the world. People of all ages and from all nationalities have gathered to watch him play. A journalist states 'even your Aunt Matilda might not know nothing about basketball, liked watching him play' (Jonathon 1999:58). Jordan has become more than just an entertainer. He is a hero and a role model amongst basketball spectators. Johnson claims that 'he is the most famous American in the world' (ibid.). Perhaps he was born to be the best.
The "G.O.A.T.", is coming used term in the sports world meaning, The Greatest of All Time. In the National Basketball Association, when you mention the term, the "G.O.A.T., everyone assumes of one name and one name only, Michael Jordan. Michael Jordan was an innovator of the basketball work and influenced many different people and players that inputted & mimicked Jordan’s style of play and implicated it into their own game. In today's generation, there are several players that many average day people would consider these players on the road to becoming a Jordan type of player, potential or maybe even greater; players that may be able on road to sharing a Michael Jordan type of legacy includes Kobe Bryant, Kevin Durant and LeBron James.